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Behind The Build To The Hopkins Win

“To hear Michael Barker tell it, Hopkins’ win was more than a year in the making and involved a lot of careful calibration so the film’s lengthy Oscar campaign would peak at the very last minute. ‘We decided it didn’t make sense to sell the film to a streamer, because the streamers had so many films of high quality — we were worried it would just become one of many at the end of the year,” Barker said. “So we decided to take the risk… We still feel there’s a certain number of people who would prefer the DVD, and even if you don’t prefer it, when you get the DVD at home, there’s that title again to remind you to see it…. What really helped us was to wait until that moment when people were actually on the verge of voting, and trying to be in the limelight at the right moment when so many of the other films on the streamers had already played out last fall and become old news.”
Behind The Build To The Hopkins Win

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