| January 14, 2021
The Academy under Dawn Hudson continues to be a slow-motion car wreck.
It does one thing really well. It covers its ass.
African Americans raged on Twitter about #OscarSoWhite. So The Academy responded by announcing its 2020 effort to bring more women and people of color into The Academy. Without getting into the problems of disenfranchisement that The Academy posited as progress, the reality of 2020 would be that The Academy was able to bring in a lot of women working in the American industry to good effect, but could not achieve the same for American film industry people of color (because there are not enough people of color working in the industry at that level), so they altered the goal. The Academy refocused the expansion overseas, so that people from other countries could be called “of color” to meet the originally announced goals.
I have nothing against The Academy deciding to make a real membership expansion in the international film world. It’s a quality group. But the failure to achieve a single class of invitees that was made up of even ten percent of American Black or Latino-Hispanic or Asian industry workers is not something to admire. I haven’t done a deep dive into the invites in a couple years, but I don’t believe that American industry working in those three groups ever represented ten percent combined in any year.
The intention of 2020 was positive. The representation of its execution was false. But it did what it was meant to do: It covered The Academy’s ass.
It also set up a false narrative that continues on… that older white men who dominated the membership for decades voted in an aggressive way against racial and gender progress. 12 Years A Slave and Alfonso Cuarón and Lupita Nyong’o and John Ridley won two years before #OscarSoWhite. Iñárritu and Birdman won the year before. Moonlight, Mahershala Ali, Viola Davis, and the screenplay by Barry Jenkins and Tarell Alvin McCraney won the year after, before any 2020 membership effort launched.
Since #OscarSoWhite, every nomination or award seen as positive has been attributed to 2020 and in spite of white male Academy voters. Every negative is positioned as the lagging past holding onto power, like Donald Trump.
(Please note: If I wasn’t the only journalist in town who acknowledged that the Brokeback Mountain loss was in no small part homophobic pushback from an Academy that was not ready to make a closet-opening gay love story Best Picture, there was only of a small handful. Crash had support for other reasons… but homophobia was not a minor issue that season. But that doesn’t mean that a lot of old white men didn’t vote for Moonlight or Parasite. They did. None of these groups are monolithic thinkers.)
It should be noted that Best Director has been won by one white guy in the last nine Oscar years: Damien Chazelle. And the Directors Branch is seen as the most old-fashioned, racist, sexist branch in The Academy (fairly or not).
That is a long wind-up to get to today’s announcement of “new representation and inclusion standards for Oscars® eligibility in the Best Picture category, as part of its Academy Aperture 2025 initiative.”
The worst of both worlds.
Not only is it going to be nearly impossible to find a movie that doesn’t qualify through this Swiss cheese set of Four Standards, it also will piss every studio off (though they will all smile a lot) by making them worry about jumping through hoops that are mostly a distraction.
STANDARD A: ON-SCREEN REPRESENTATION, THEMES AND NARRATIVES
STANDARD B: CREATIVE LEADERSHIP AND PROJECT TEAM
STANDARD C: INDUSTRY ACCESS AND OPPORTUNITIES
STANDARD D: AUDIENCE DEVELOPMENT
Of the four areas, only Standard C is progressive by its nature, by today’s standard. You must meet both of these criteria to qualify… C1. Paid apprenticeship and internship opportunities and C2. Training opportunities and skills development (crew).
There are more of these things happening now than a few years ago. But you don’t need to hit on Standard C to qualify. You only need two of the four criteria to qualify. To make Standard C a core requirement would be bold and important, even though I don’t see enforcing this as Academy turf. But they aren’t really that bold… just as AMPAS was not bold enough to acknowledge how 2020 failed to achieve its ambitions for people of color in the domestic industry.
To get past Standard A, all you need is “At least one of the lead actors or significant supporting actors is from an underrepresented racial or ethnic group.”
Unless you are doing a period drama, there aren’t a lot of movies being made these days that don’t walk right past that one. You might ask, why is it in any way disqualifying to make a period movie set in World War I? Could there be another more bizarre stat than Taika Waititi playing Hitler was what kept Jojo Rabbit from starting with a strike against it? Does Anna Paquin count in The Irishman or was she too silent to be a significant supporting actor?
But put aside A and C. I can’t find a single Best Picture nominee in recent years that doesn’t qualify under Standards B and D. If a film were to come along that didn’t qualify under those standards, it would be a serious anomaly AND would almost certainly be a film made on a very small budget with a small distributor. Most likely, such a film will never face The Academy’s judgment.
But wait! It gets weirder.
Standard B commands:
At least two of the following creative leadership positions and department heads—Casting Director, Cinematographer, Composer, Costume Designer, Director, Editor, Hairstylist, Makeup Artist, Producer, Production Designer, Set Decorator, Sound, VFX Supervisor, Writer—are from the following underrepresented groups:
• Racial or ethnic group
• People with cognitive or physical disabilities, or who are deaf or hard of hearing
Truth is, the roles of casting director, editor, hairstylist, make-up artist, and set decorator are unfortunately already seen as “women’s jobs.” The odds of any medium or higher budget film not having women in at least two of those five slots are very low, much less the other nine slots.
Then the document adds, “At least one of those positions must belong to the following underrepresented racial or ethnic group”
So now there seem to be THREE requirements. Unless you have someone who is doubly underrepresented. The Daily Double.
I guess this keeps you from trying to find the trifecta. Of course, you could find three separate people who are underrepresented, which would be honorable. Or more!!!
But this isn’t a game. And this new effort makes it into a game. And I hate that about it.
Then the other cakewalk is Standard D:
D1. Representation in marketing, publicity, and distribution
The studio and/or film company has multiple in-house senior executives from among the following underrepresented groups (must include individuals from underrepresented racial or ethnic groups) on their marketing, publicity, and/or distribution teams.
Racial or ethnic group
Indigenous/Native American/Alaskan Native
Middle Eastern/North African
Native Hawaiian or other Pacific Islander
Other underrepresented race or ethnicity
People with cognitive or physical disabilities, or who are deaf or hard of hearing
Does anyone know a major or minor distributor that doesn’t have multiple women and/or LGBTQ+ people in senior executive positions in marketing, publicity OR distribution?
There is a weird quirk in the lazy writing of Standard D. Some feel that distributors will not only need “ multiple in-house senior executives from among the following underrepresented groups” but also (must include individuals from underrepresented racial or ethnic groups)”
So how many senior executives in these areas do smaller distributors have? Gay? Not enough. Female? Not enough.
I don’t know what the official executive list is at, say, Roadside Attractions. According to IMDbPro, this very successful Oscar player has five executives. Three of these folks are out gay men. Do they now start the qualification process with a strike against them because none of the five is racially or ethnically underrepresented? Is The Academy undermining their business—which is often taking on completed or near-completed films—and throwing it to Sony Pictures Worldwide Acquisitions Group to push it out via TriStar where there is a much bigger full-time staff?
Or do you go through the DNA of the movie, individuals and companies, and qualify with a “senior executive” of one of the connected companies that qualifies as underrepresented in the “right” way?
Or does The Academy just look the other way because this is all so misguided and open themselves up to lawsuits they could lose if they ever disqualify anyone?
I expect these rules, which are not solid, to float away like the effort to dislodge older and retired Academy members out of some sense that getting rid of them would help The Academy be better. A few got kicked, but few, and mostly people who just weren’t paying attention to the mail asking them to re-qualify.
And then there is the question of whether, if The Academy is going to stick its nose in this whole situation with criteria, if these criteria are not way too easy a bar to hop or limbo under.
But I’m not going to get into this because I simply do not believe that The Academy should be attempting to play morality police over cinema. For one thing, the publicity gamesmanship disqualifies the permanent leadership of the organization from being seen as morally superior.
Also, trying to reverse-engineer any outcome is, like every science fiction movie, subject to unexpected consequences, just as the move to 10 Best Picture nominees has been.
But most significantly, disqualifying films is not a way to encourage change. This set of rules is a mess. No one is likely to be disqualified. Ever. But it’s not a moral play. It’s a power play. It’s the takeaway of a salesman trying to get someone to buy. “Don’t jump through our hoops and you can’t qualify to play in our game… You will lose something of value.”
Yes, there will be some assistant who gets a bump up in status and some money as a result of this rule if by some miracle, there is a shortage of qualifications. Producer: “Uh, Gina… we need a Polynesian or something in the #2 Casting slot. I think we qualify, but let’s make sure. If she’s a gay girl, even better. Call my assistant when it’s handled, love. Thanks!” CLICK!
And let me be crystal clear… I believe the studios and producers should be under pressure all day and all night to include more people of color and women and other underrepresented groups in every level of film and television production. I absolutely do not object to the goal as offered behind this set of Standards.
But this is, for The Academy, which is struggling in many ways, putting the cart in front of the horse. And why? To look like they are doing something, The only positive press AMPAS has mustered in recent years has been around their status as social warrior (although they have cooked the books and misled to take that credit).
What’s next? Carbon footprint? Distributors have to shelter the homeless? Maybe they could take the leftovers from food delivered to Academy members during the pandemic and feed the hungry. (At least that would be directly productive.)
No. The Academy will continue to put on a big, well-intended show of affecting the work life of the underrepresented in Hollywood and the world while having almost no impact.
You want to turn this old cynic’s head? Publish the stats for every movie submitted for Oscar every year. What percentage of women? Of Black Americans? Of people of color from everywhere? Of LGBTQ+?And so forth. If they are in the investigation business, let the public know what you find.
I’ve been around this business my entire adult life. Shows don’t turn my head. Hard, cold truth does… and it is the rarest commodity in town.
| January 14, 2021
| January 12, 2021
| December 28, 2020
Ben Child: “If the future of Star Wars is to match its glorious past, we need something more than this cosy, reactive creativity. We know nothing about the grand plan for the big screen – will all these new movies exist within the same timeline, so that their major players can be brought together Marvel-style for another grand space opera smackdown? Or will Star Wars remain content to play out in the margins for the time being? For those of us who witnessed the mess Lucasfilm made of the overambitious sequel trilogy, such short-term thinking might seem a safer bet than the alternative.”
| January 15, 2021
Peter Levinsohn: “The theatrical window is the cornerstone of our business because it establishes the brand. We at Universal believe very strongly in the theatrical experience. But it's also no secret that we have felt as a company for some time that forcing consumers to wait three months following a theatrical release of a film, regardless of how well that film does, doesn't make any sense in a world where consumer behavior is shifting so dramatically because of all the other content alternatives. We've got this wonderful marketing organization that creates events around every film as part of its theatrical release. If we force the consumer to wait three months to see it in the home, we ultimately have to gear that marketing up all over again from scratch.”
| January 15, 2021
Maureen Ryan: “So how long until Josh Hawley is on ‘Dancing With the Stars’? I wish I didn’t have to ask that question. But if past is prologue, in coming years we should expect executives in television, news, film, publishing, and other influential media industries to line up to help far too many reprehensible ghouls launder their reputations. Hawley and Ted Cruz, along with 145 other Republicans in Congress, challenged the results of the presidential election last week—hours after rioters desecrated the U.S. Capitol in a rampage that killed five people. Many politicians like them—not to mention a whole constellation of Trump cronies, racist insurrectionists, and craven agitators inside and outside the government—spent the past few months stirring up that terrifying mob. Media executives in a position to reward those folks with some convenient rebranding opportunities should not do so. They really, really shouldn’t.”
| January 14, 2021
| December 13, 2019
| December 4, 2019
| December 4, 2019