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Shaking Off The Quibi-Jeebies

“When I turned my phone horizontally, suddenly I could see a widescreen version of the same series: The sex doll’s legs splayed further along the floor, and in the background I could now see Donal Logue, the actor who plays the boyfriend. Quibi calls this ability to switch between horizontal and vertical ‘Turnstyle,’ but none of the shows I watched made this orientation-switching power seem like anything more than a way to access a sad cropped, vertical version of a show that looked better in widescreen. None of these Quibi shows were born wanting to be Quibi shows. Many of them were literally repurposed; they’re reboots of older properties or scripts taken from other projects and rejiggered to play on the app. But even for the shows ostensibly conceived for Quibi, nothing gives the impression that it was made by someone whose dream was to make a perfect series of very short episodes meant to be watched on a phone. The shows available on Quibi had to burst into existence with no previous proof of concept, Athenas crawling fully formed from Jeffrey Katzenberg’s forehead. Everything on the app right now feels like queasily retrofitted versions of other kinds of video storytelling, not a dramatic investment in the creative potential of short, small mobile stories. It’s bad.”
Shaking Off The Quibi-Jeebies

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