By Ray Pride

Werner Herzog Is Always A Professional

“Saving the world is a very suspicious concept. I’m as responsible as it gets in my situation. I drive my car less than 10% of what I used to drive 20 years ago. I’m not into consumerism. But when it comes to the end of the human race, there are certain suspects. Microbes can come and wipe us out. It can happen fast. Avian virus or mad cow disease, you name it. Microbes are really after us. Or a cataclysmic volcanic eruption which would darken the skies for 10 years – that’s gonna be real trouble. Or a meteorite hitting us, or something man-made. I don’t believe we’ll see a nuclear holocaust but there are quite a few scenarios out there. Anarchy and cannibalism? Yes but there would be survivors. Maybe 10% would survive, enough to replenish the species. I’m talking about total extinction. We are not sustainable. Martin Luther was asked, what would you do if tomorrow the world would come to an end, and he said, ‘I would plant an apple tree today.’ This is a real good answer. I would start shooting a movie.”
~ Werner Herzog Is Always A Professional

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“At a recent screening of Creed, as the familiar fanfare of Bill Conti’s beloved Rocky score signaled the start of the final round of the big fight, the audience burst into spontaneous applause. This was no sneak-preview crowd, primed with free admission and popcorn, but a room full of critics and journalists armored in professional skepticism. A cynic might say that the cheering was a Pavlovian reflex set off by a piece of commercial entertainment in the hands of a skilled, manipulative director. This cynic, however, was too busy choking up and clapping to form the thought.”
A. O. Scott On Creed

The physical object is so banalized nowadays, you have to bring something else. And the audience is completely ready to get that, and want that, voilà. It’s difficult because it’s a lot of work and there are a lot of requirements, but you have to try to be more and more unique; if not, you’re just releasing a DVD in the old way, and even if a title might interest some cinephiles, it won’t be enough regarding the fact that they could see on S-VOD for ten bucks hundreds of movies. So how do you bring this audience who’s continuing following you because they have the same feeling of cinephilia to acquire what you’re releasing ? And even though we can see of course that the 3000-limited-edition of Body Double is to be able to go out-of-print very quickly, at the same time it will increase interest on the title itself.
~ Carlotta Films’ Vincent Paul-Boncour