By Ray Pride

Bruce Beresford On The Digital Age

“The introduction of digital filmmaking means that virtually everyone connected with a film, and all too many not connected, can instantly be given copies on disc or simply by email of all the filmed material. It’s very easy to view this material at home or on an office desk, which means that snap judgments can be made by a large number of backroom meddlers. Further, the more technical of them can edit the scenes themselves on their own computers. It’s then a simple matter to get in touch with the director, on a set or on location, and inundate him with comments about what he’s shot along with advice on how to improve it. Despite all these difficulties many fine films are made all over the world; there are great directors in every country, dedicated to their art and imbued with the spirit that conquers every obstacle.”
~ Bruce Beresford On The Digital Age

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“At a recent screening of Creed, as the familiar fanfare of Bill Conti’s beloved Rocky score signaled the start of the final round of the big fight, the audience burst into spontaneous applause. This was no sneak-preview crowd, primed with free admission and popcorn, but a room full of critics and journalists armored in professional skepticism. A cynic might say that the cheering was a Pavlovian reflex set off by a piece of commercial entertainment in the hands of a skilled, manipulative director. This cynic, however, was too busy choking up and clapping to form the thought.”
A. O. Scott On Creed

The physical object is so banalized nowadays, you have to bring something else. And the audience is completely ready to get that, and want that, voilà. It’s difficult because it’s a lot of work and there are a lot of requirements, but you have to try to be more and more unique; if not, you’re just releasing a DVD in the old way, and even if a title might interest some cinephiles, it won’t be enough regarding the fact that they could see on S-VOD for ten bucks hundreds of movies. So how do you bring this audience who’s continuing following you because they have the same feeling of cinephilia to acquire what you’re releasing ? And even though we can see of course that the 3000-limited-edition of Body Double is to be able to go out-of-print very quickly, at the same time it will increase interest on the title itself.
~ Carlotta Films’ Vincent Paul-Boncour