By Ray Pride

Alfonso Cuarón

“The theatrical experience has become so gentrified. There’s this whole opening weekend madness, and I think that it’s a problem that, while the business model has been sound, it hasn’t necessarily been something that’s healthy for cinema. Because then they make the argument, “Oh yes, but the more audiences that come to the cinema, the more healthy your industry.” That’s true, but what, then, is the cinema you’re offering?

“When all of this started happening with the paradigms shifting, each side had to cement their narrative, and they propagated that narrative. There’s going to be a dominant narrative, and that’s the one that everybody was following. Then, when another narrative starts to come up, there’s a conflict there. Many times I’ve said, “Well, that should be in the Wall Street Journal in the business section, not in the film section.” The business has completely overshadowed the whole thing.

“It’s a cause and effect, because then you have studios wanting to conform to that, rather than do something more diverse. What I find interesting now, and I think it has to do with uncertainty about paradigms—the whole thing about platforms versus theatrical and all that stuff—is that you have people in both camps trying to fly the flag of defending cinema. The discussion has nothing to do with cinema; those are economic models. They shouldn’t even touch cinema with their discussions.”
~ Alfonso Cuarón

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