..Gary Dretzka
..
Noah Forrest
..Leonard Klady
..David Poland
..Douglas Pratt
..Ray Pride
..Kim Voynar
..Michael Wilmington

October 26, 2008
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November 23, 2008
Weekend Estimates
Domestic Market Share
Top Domestic Releases

Fang You Very Much

Twilight, the teen vampire romance sensation, bit down hard to debut with an estimated $72.7 million and command about 44% of weekend ticket buying revenues. The session also saw the bow of the animated family film Bolt, which ranked third with $26.8 million in a frame that saw the sort of expansion Wall Street dreams of returning daily.

Though one might ordinarily anticipate a calm before the storm of traditionally torrid Thanksgiving movie going, the past weekend tally of roughly $166 million exceeds 2007 turkey holiday performance. The past weekend had only one significant platform title expanding and debuts in niche and exclusive arenas was sparse. Yuvraaj on the Bollywood circuit generated a disappointing $133,000 from 77 theaters and a few indie openings including I Can’t Think Straight and Growing Up in Canada had box office of no great distinction.

Originally an MTV Films project, Twilight was quickly snapped up by Summit in turnaround and for a nascent distributor the film’s resounding success is manna from heaven. Tracking was so strong, particular among young women, that pundits downplayed predictions much in the way that caution greeted Sex and the City in the early summer.

Advance ticketing was fierce with hundreds of showtimes selling out days and weeks in advance of the Thursday midnight launch. On Fandango the film ranked third among its all-time advance sellers and it was 10th on rival MovieTickets.com. The first midnight show sold roughly $7 million worth of tickets and Saturday business dipped about 28% from opening day for a less severe drop than SATC.

Bolt, the latest from Disney animation, largely got lost in the shuffle despite a strong debut. It’s effectively positioned for the holidays when families push away from the table for some not too strenuous entertainment.

Weekend revenues shot up 14% from seven days earlier when Quantum of Solace dominated the marketplace. Even stronger was the 61% boost from 2007 when the debut of Beowulf led with a $27.5 million box office with Bee Movie taking place position with $14 million.

The holocaust-set drama The Boy in Striped Pajamas expanded to the top 25 markets and moved into the top 10 list with a sturdy theater average of $4,090. Also beefing up was critical favorite Slumdog Millionaire, which went from 10 to 32 playdates and grossed close to $1 million.

Anticipation is high for the limited launch of Milk for Thanksgiving, while nervousness surrounds the epic romance Australia from Baz Luhrmann. However, hopes that the holiday session will be buoyant largely rest on the momentum from the market’s current top sellers.

- Leonard Klady



Weekend Estimates - November 17- November 23, 2008

Title
Distributor
Gross (average)
% change *
Theaters
Cume
Twilight
Summit
72.7 (21,250)
-
3419
72.7
Quantum of Solace
Sony
27.2 (7,870)
--60%
3458
109.3
Bolt
BV
26.8 (7,330)
-
3651
26.8
Madagascar: Escape 2 Africa
Par
15.6 (3,900)
---55%
4007
137.1
Role Models
Uni
7.1 (2,590)
--37%
2733
47.9
Changeling
Uni
2.6 (1,500)
-38%
1739
31.6
High School Musical 3
BV
2.0 (850)
--64%
2361
86.8
The Boy in the Striped Pajamas
Miramax
1.7 (4,090)
250%
406
2.6
Zack and Miri Make a Porno
Weinstein Co.
1.5 (1,210)
--53%
1220
29.1
The Secret Life of Bees
Fox Searchlight
1.2 (1,110)
--48%
1095
35.6
Slumdog Millionaire
Fox Searchlight
1.0 (30,310)
169%--
32
1.6
Fireproof
IDP
.89 (1,080)
-29%
823
30.61
Soul Men
MGM
.86 (1,060)
--63%
814
9.99
Rachel Getting Married
Sony Classics
.78 (1,930)
-26%
405
7.25
Eagle Eye
Par
.67 (890)
-54%
757
99.07
Saw V
Lionsgate
.46 (660)
-74%
694
56.4
Beverly Hills Chihuahua
BV
.44 (560)
-72%
788
91.6
The Haunting of Molly Hartley
FreeStyle
.41 (670)
-72%
614
13.2
Happy-Go-Lucky
Miramax
.35 (1,720)
-6%
202
2.2
The Dark Knight
WB
.34 (1,140)
-32%
298
529.7
Weekend Total ($500,000+ Films)
$162.60
-
-
-
% Change (Last Year)
-
61%
-
-
-
% Change (Last Week)
-
14%
-
-
-
Also debuting/expanding
Synecdoche, NY
Sony Classics
.28 (2,790)
-15%-
101
1.5
Yuvraaj
Eros
.13 (1,730)
-
77
0.13
I Can't Think Straight
Regent
15,900 (5,300)
-
3
0.02
Growing Up
Mongrel
5,600 (1,870)
-
3
0.01
Special
Magnolia
3,600 (3,600)
-
1
0.01

Domestic Market Share - To November 20, 2008

Distributor (releases)
Gross
Mrkt Share
Warner Bros. (26)
1582.5
18.70%
Paramount (16)
1469.5
17.40%
Sony (24)
1138.8
13.50%
Universal (20)
1044.7
12.40%
Buena Vista (16)
842,4
10.00%
Fox (21)
828.6
9.80%
Lions Gate (18)
384.9
4.50%
Fox Searchlight (8)
188.9
2.20%
Focus (6)
124.8
1.50%
MGM (16)
116.9
1.40%
Overture (6)
95.3
1.10%
Paramount Vantage (11)
86.5
1.00%
Picturehouse (7)
63.3
0.80%
New Line (4)
61.8
0.70%
Miramax (9)
60.9
0.70%
Summit (4)
55.4
0.70%
Other * (303)
308.3
3.60%
* none greater than 0.4%
8453.5
100.00%

Top Domestic Grossers - To November 20, 2008

Title
Distributor
Gross
The Dark Knight
WB
529,325,841
Iron Man
Par
318,338,993
Indiana Jones and the Kingdom of the Crystal Skull
Par
317,023,851
Hancock
Sony
229,431,675
WALL-E
BV
223.319,791
Kung Fu Panda
Par
215,908,653
Horton Hears a Who
Fox
154,529,439
Sex and the City
WB
152,647,258
Mamma Mia!
Uni
144,023,348
The Chronicles of Narnia: Prince Caspian
BV
141,682,713
The Incredible Hulk
Uni
134,617,678
Wanted
Uni
134,512,024
Get Smart
WB
130,335,095
Madagascar: Escape 2 Africa
Par
121,447,454
Juno*
Fox Searchlight
115,568,583
Tropic Thunder
Par
110,536,085
The Mummy: Tomb of the Dragon Emperor
Uni
103,183,080
Journey to the Center of the Earth
WB
101,608,407
Step Brothers
Sony
101,294,165
You Don't Mess With the Zohan
Sony
100,112,110

*None greater than 755 playdates

 

 

 

 

 

 

 


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