..Gary Dretzka
..
Noah Forrest
..Leonard Klady
..R.J. Matson
..David Poland
..Douglas Pratt
..Ray Pride
..Kim Voynar
..Michael Wilmington

August 3, 2008
July 27, 2008
July 20, 2008
July 13, 2008
July 6, 2008
June 29, 2008
June 22, 2008
June 15, 2008
June 8, 2008
June 1, 2008
May 26, 2008
May 18, 2008
May 11, 2008
May 4, 2008
April 27, 2008
April 20, 2008
April 13, 2008
April 6, 2008
March 30, 2008
March 23, 2008
March 16, 2008
March 9, 2008
March 2, 2008
Feb 24, 2008
Feb 18, 2008
Feb 10, 2008
Feb 3, 2008
Jan 27, 2008
Jan 21, 2008




August 10, 2008
Weekend Estimates
Domestic Market Share
Top Domestic Releases

On the Dole

The Dark Knight remained top dog in the marketplace with an estimated $25.8 million weekend gross. However, the competition was torrid as the bow of stoner comedy Pineapple Express nipped at its cape with an opening weekend salvo of $22.2 million. Also bowing nationally was the female bonding sequel Sisterhood of the Traveling Pants 2 with $10.6 million to rank fourth overall.

Additionally there was fierce competition in debuts in the niches and limited bows. On the Bollywood circuit Singh is Kinng had the strongest opening in that sector this year with a $1.07 gross at 112 theaters. Bottle Shock, the droll saga of California wines back in the 1970s posted an impressive $230,000 and Elegy, adapted from Philip Roth's The Dying Animal, generated a potent $16,200 average at six locations. Conversely the regional bow of Beer for My Horses was just fair with a $208,000 tally at 91 corrals and biker opus Hell Ride ran out of gas with an $86,200 gross at 82 truck stops.

Overall box office trailed off by double digits in contrast to 2007's August surge. This year's summer revenues are currently 4.5% better than last year but admissions are flat and if the final weeks leading up to Labor Day continue the trend there will be no cheering in Mudville come September.

Tracking for the offbeat action-comedy Pineapple Express was sufficiently strong to suggest it might knock Batman off his perch. But bragging rights aside, the decision was made to open the film on Wednesday for a couple more days of summer revenue. Its jaw dropping $12 million plus opening day certainly justified the move but nonetheless bowdlerized its full weekend potential.

The Sisterhood sequel also bowed Wednesday (and Tropic Thunder will take that head start this week); entering the weekend with $8.9 million. Its weekend performance was pretty much on track with pundit prognostications.

Weekend box office pushed to roughly $116 million to ebb back 24% from both the prior weekend as well as the comparable 2007 session. Last year the debut of Rush Hour 3 was head of the class with $49.1 million while counter-programmed Stardust opened in position four with $9.2 million.

The lead up to Singh is Kinng was as closely watched in the Bollywood arena as any U.S. summer blockbuster. The maiden producing effort of box office superstar Akshay Kumar was eyed with some skepticism as it appeared to be tipped toward a minority Punjabi crowd. But initial sales everywhere indicate it could be the year's top grosser in its circuit.

Aside from the new entries, alternative fare continued to play strong with Tell No One and Brideshead Revisited slotting in the top 20 with small ripples in their box office potency. Non-fiction entry Man on Wire expanded forcefully but one could see the strain of new playdates on American Teen. One could also see Quebec family drama Un Ete sans point ni coup sur showing solid staying power in its second weekend.

- Leonard Klady



Weekend Estimates - August 810, 2008

Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Dark Knight
WB
25.8 (6,420)
-39%
4025
441.3
Pinapple Express
Sony
22.2 (7,240)
-
3072
40.3
The Mummy: Tomb of the Dragon Empire
Uni
16.2 (4,290)
-60%
3778
70.8
Sisterhood of the Traveling Pants 2
WB
10.6 (3,930)
-
2707
19.6
Step Brothers
Sony
8.8 (2,760)
-47%
3182
80.8
Mamma Mia!
Uni
8.0 (2,490)
-37%
3194
103.9
Journey to the Center of the Earth
WB
4.7 (2,380)
-30%
1970
81.6
Hancock
Sony
3.2 (1,420)
-37%
2258
221.6
Swing Vote
BV
3.1 (1,400)
-50%
2213
12
Wall-E
BV
3.0 (1,390)
-35%
2144
210
Space Chimps
Fox
1.6 (990)
-40%
1631
25.4
Hellboy II: The Golden Army
Uni
1.2 (1,210)
-51%
1015
73.5
X-Files: I Want to Believe
Fox
1.1 (650)
-67%
1695
19.6
Singh is Kinng
Studio 18
1.1 (9,550)
-
112
1.1
Brideshead Reisited
Miramax
1.0 (2,920)
-12%
349
3.3
Wanted
Uni
.69 (1,070)
-44%
642
132.6
Get Smart
WB
.51 (1,180)
-49%
432
127.5
Kung Fu Panda
Par
.44 (1,080)
-30%
408
211.3
Iron Man
Par
.39 (1,130)
-33%
345
316.1
Tell No One
Music Box
.33 (3,270)
-28%
101
2.8
Weekend Total ($500,000+ Films)-$112.80 ---
% Change (Last Year)--24%---
% Change (Last Week)--24%---
Also debuting/expanding
Man on Wire
Magnolia
.26 (4,460)
448%
59
0.42
Bottle Shock
FreeStyle
.23 (4,640)
-
50
0.3
Beer for My Horses
Roadside At.
.21 (2,290)
-
91
0.21
Un Ete sans point ni coup sur
Alliance
.17 (2,850)
-34%
61
0.6
American Teen
Par Ventage
.13 (1,740)
-21%
76
0.46
Elegy
IDP
.10 (16,200)
-
6
0.1
Hell Ride
Weinstein Co.
86,200 (1,050)
-
82
0.09
Amal
Seville
26,700 (8,900)
-
3
0.03
What We Do in Secret
Peace Arch
6,600 (6,600)
-
1
0.01
Red
Magnolia
2,900 (1,450)
-
2
0.01

Domestic Market Share - To August 7, 2008

Distributor (releases)
Gross
Market Share
Warner Bros. (19)
1247.5
20.00%
Paramount (12)
1114.9
18.40%
Universal (15)
820.1
13.20%
Sony (18)
793.2
12.70%
Fox (16)
711.3
11.40%
Buena Vista (11)
632.3
10.10%
Lions Gate (9)
204.3
3.20%
Fox Searchlight (5)
150.9
2.40%
Paramount Vantage (10)
72.3
1.10%
New Line (4)
61.8
1.00%
Focus (5)
60.1
1.00%
Miramax (6)
50.4
0.80%
MGM (9)
46.5
0.70%
Picturehouse (6)
35.1
0.50%
Summit (2)
34.9
0.50%
Other * (205)
190.7
3.00%
* none greater than 0.45%
6226.3
100.00%

Top Domestic Releases - To July 31, 2008

Title *
Distributor
Gross
The Dark Knight
WB
351,086,846
Iron Man
Par
315,107,589
Indiana Jones & Kingdom of the Crystal Skull
Par
313,972,312
Hancock
Sony
210,795,466
Kung Fu Panda
Par
209,854,538
Wall-E
BV
199,474,897
Horton Hears a Who
Fox
154,423,552
Sex and the City
WB
151,169,251
The Chronicles of Narnia: Prince Caspian
BV
140,415,913
The Incredible Hulk
Uni
132,805,330
Wanted
Uni
130,080,115
Get Smart
WB
125,506,819
Juno *
Fox Searchlight
115,568,583
You Don't Mess with the Zohan
Sony
98,440,404
10,000 B.C. 
WB
94,819,450
The Bucket List *
WB
92,781,554
National Treasure: Book of Secrets *
BV
86,700,433
21
Sony
82,823,812
Jumper
Fox
80,172,128
Cloverfield
Par
80,048,433

 

 

 

 

 


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