..Gary Dretzka
..
Noah Forrest
..Leonard Klady
..R.J. Matson
..David Poland
..Douglas Pratt
..Ray Pride
..Kim Voynar
..Michael Wilmington

April 13, 2008
April 6, 2008
March 30, 2008
March 23, 2008
March 16, 2008
March 9, 2008
March 2, 2008
Feb 24, 2008
Feb 18, 2008
Feb 10, 2008
Feb 3, 2008
Jan 27, 2008
Jan 21, 2008




April 20, 2008
Weekend Finals
Domestic Market Share

Fagetaboutit!

The anticipated dust up between the Jackie and Jet in Forbidden Kingdom and the naughty bits of Forgetting Sarah Marshall saw the martial artists draw in an estimated $20.8 million and the latest comedy from the Apatow corral gross $17.4 million. The opening strength of the two films left poor seconds for the Al Pacino thriller 88 Minutes that ranked fourth with $6.8 million and a better than expected $2.9 million bow for the curmudgeonly Ben Stein in the quasi-documentary Expelled: No Intelligence Allowed.

The session's limited freshmen were largely a commercial wash. Audiences didn't appear to care Where is the World is Osama Bin Laden?; providing a limp $1,500 screen average from 102 darkened locales. There was proportionally more interest for the race track doc First Saturday in May with a $48,200 gross from 20 turfs and the portrait of composer Phillip Glass (in Twelve Parts) generated $5,200 from a single venue. Pathology failed to infect with a $52,300 from 46 labs and the critically heralded The Life Before Her Eyes failed to stir with a $17,600 gross from eight screens that likely to jeopardize the film's expansion plans.

Overall box office experienced a slight b.o. bump from 2007 and while no one is going to begrudge improved results, closer inspection hardly suggests rosy rebounds or a reversal of fortune from recent viewing downturns.

In addition to the first pairing of martial art's royalty, Forbidden Kingdom concocted an East meets West scenario with a Boston youth (and devoted genre fan) magically transported to ancient times to fulfill a legendary legacy. Reminiscent in story to The Last Action Hero, the new entry fared better artistically and commercially with superior action set pieces. It remains to be seen whether its popularity will be extended as a family picture or how Asians will respond when it opens in that arena next weekend.

The vultures swarmed around Forgetting Sarah Marshall, suspecting vulnerability in the raunchy comedy fare that's become the staple of hyphenate Judd Apatow. While it ranked high among R-rated comedy debuts pundits are likely to see only that it ranked second and ignore that it's apt to win the tortoise-hare race it confronts with its rival.

Revenues for the weekend edged toward $93 million and a slim 3% decline from seven days ago. They bumped up 3% from 2007 when the second weekend of Disturbia led with $13 million and the opening of Fracture followed at $11 million.

The 58% improvement for the top two respective titles obviously experienced fierce erosion as one expanded the viewing palette. Expectations were low for 88 Minutes that has already had sporadic and indifferent theatrical exposure internationally though prognosticators anticipated grosses closer to $10 million. Similarly there was no surprise in the 56% decline for Prom Night.

However, sophomore drops for Street Kings and especially Smart People were much greater than has been the trend. The latter film with its adult appeal and positive initial response is a head scratcher the industry hopes is just an anomaly. But indifferent response to the exclusive runs of The Life Before Her Eyes attest to a growing doubts and reticence among specialized audiences.

The sunnier anomaly is the surprising strength of Expelled: No Intelligence Allowed in which creationism finds a surprising tour guide in Ben Stein. The film effectively targeted the converted and committed and while it's unlikely to cross over, initial returns and subsequent ancillary activity add up to niche success.


- Leonard Klady



Weekend Finals - April 18-20, 2008

-
-
Title
Distrib
Weekend
% Change*
Theaters
Cume
Wks
1
New
Forbidden Kingdom
Lions Gate
21,401,121 - 3151 21,401,121 1
2
New
Forgetting Sarah Marshall
Uni
17,725,330 - 2798 17,725,330 1
3
1
Prom Night
Sony/Alliance
8,670,364 -58% 2700 32,133,926 2
4
New
88 Minutes
Sony 
6,957,216 - 2168 6,957,216 1
5
4
Nim's Island
Fox
5,687,072 -38% 3277 32,894,115 3
6
3
21
Sony
5,520,362 -47% 2903 70,004,505 4
7
2
Street Kings
Fox Searchlight
4,179,505 -66% 2469 20,058,143 2
8
6
Horton Hears a Who
Fox
3,511,834 -41% 2670 144,418,495 6
9
5
Leatherheads
Uni
3,049,465 -51% 2798 26,605,235 3
10
New
Expelled: No Intelligence Allowed
Rocky Mountain
2,970,848 - 1052 2,970,848 1
11
9
Superhero Movie
MGM
1,608,072 -50% 1880 23,604,200 4
12
7
Smart People
Miramax
1,600,687 -61% 1119 6,805,392 2
13
8
The Ruins
Par
1,209,263 -64% 1857 15,828,143 3
14
10
Drillbit Taylor
Par
894,990 -56% 1367 29,782,431 5
15
11
Meet the Browns
Lions Gate
700,271 -55% 675 41,159,982 5
16
12
10,000 B.C.
WB
603,380 -59% 855 92,826,810 7
17
17
Under the Same Moon
Weinstein Co.
585,132 -39% 454 11,187,306 6
18
16
Shine a Light
Par Vantage
567,933 -41% 220 3,755,976 3
19
New
Dans une galaxie pres de chez vous 2
TVA
503,922 - 123 503,922 1
20
15
The Bank Job
Lions Gate
412,851 -58% 473 29,206,841 7
21
18
College Road Trip
BV
406,528 -53% 650 42,918,585 8
22
14
Shutter
Fox
280,285 -74% 433 25,428,675 5
23
24
The Bucket List
WB
260,019 -30% 350 92,589,760 17
24
22
Miss Pettigrew Lives for a Day
Focus
254,783 -50% 332 11,767,372 7
25
25
The Counterfeiters
Sony Classics
240,753 -32% 170 3,742,262 9
26
21
Vantage Point
Sony
234,042 -55% 336 72,266,306 9
27
13
Stop-Loss
Par
232,112 -79% 534 10,641,262 4
28
26
The Spiderwick Chronicles
Par
230,635 -30% 370 70,601,440 10
29
20
Run Fat Boy Run
Picturehouse
191,055 -67% 227 5,796,720 4
30
19
U, Me Aur Hum
Eros
171,503 -73% 89 903,680 2
31
45
The Visitor
Overture
166,499 92% 18 283,400 2
32
31
Sea Monsters: A Prehistoric Adventure
nWave
164,814 -15% 47 11,527,270 29
33
23
Never Back Down
Summit
160,239 -66% 297 24,212,330 6
34
32
National Treasure: Book of Secrets
BV
157,717 -18% 225 219,191,729 18
35
55
Young@Heart
Fox Searchlight
151,998 198% 33 232,912 2
36
28
Juno
Fox Searchlight
151,908 -49% 230 143,253,943 20
37
New
Where in the World is Osama …?
Weinstein Co.
148,698 - 102 148,698 1
38
36
Jumper
Fox
145,883 1% 200 79,166,197 10
39
30
Fool's Gold
WB
142,340 -44% 220 69,222,160 11
40
35
Priceless
IDP
109,647 -28% 42 680,024 4
41
34
Step Up 2 the Streets
BV
106,928 -33% 191 57,743,881 10
42
29
The Other Boleyn Girl
Sony
106,190 -64% 198 26,814,957 8
43
33
In Bruges
Focus
103,436 -42% 123 7,276,922 11
44
61
My Blueberry Nights
Weinstein Co.
103,137 136% 59 267,573 3
45
37
Flawless
Magnolia
79,788 -43% 65 705,017 4
46
38
Alvin and the Chipmunks
Fox
71,469 -49% 176 217,172,612 19
47
48
Dolphins and Whales 3-D
3D Entertainment
70,713 3% 13 1,067,183 10
48
44
Emma Smith: My Story
Candlelight
68,760 -27% 37 234,901 2
49
27
Krazzy 4
Eros
68,248 -79% 59 433,472 2
50
47
Penelope
Summit
67,694 -9% 142 9,841,968 7
51
43
27 Dresses
Fox
63,202 -36% 102 76,624,274 14
52
42
The Band's Visit
Sony Classics
59,796 -43% 85 2,709,751 11
53
39
Married Life
Sony Classics
55,592 -57% 76 1,297,066 7
54
New
First Sunday in May
Truly Indie
54,553 - 20 54,553 1
55
New
Pathology
MGM
54,244 - 46 54,244 1
56
49
U2 3D
nWave
52,659 -20% 19 7,503,609 13
57
51
Space Station 3-D
Imax
50,560 -12% 10 74,613,329 313
58
41
Bella
Roadsd/Maximum
50,348 -53% 31 7,937,783 26
59
New
Madame Butterfly
Bigger Picture
48,111 - 120 48,111 1