..Gary Dretzka
..Noah Forrest
..Leonard Klady
..David Poland
..Douglas Pratt
..Ray Pride
..Kim Voynar
..Michael Wilmington

March 30, 2008 Weekend Finals Top Limited Grosses Domestic Market Share 21 or Bust ... The card counting added up to an estimated $24.1 million as the debut of 21 ascended to the top of weekend movie going. The solid bow coupled with a better than expected $9.4 million opening for Superhero Movie still could not stave off another box office erosion as the movie experience hunkers down in the weeks leading up to the "summer" movie season. The frame also featured the latest dullish response for the war-themed Stop-Loss of $4.5 million and barely a trot for Run Fat Boy Run at $2.2 million. New niche entries were also commercially tepid including the thriller Flawless with Demi Moore grossing $187,000 from 35 sites and the French comedy import Priceless tallying $101,000 at 24 venues. Weekend revenues were inching toward $105 million that reflected an 8% down turn from what had been hatched seven days earlier. There was a more severe 22% decline when placed alongside the 2007 session when preems of Blades of Glory and Meet the Robinsons held sway with respective b.o. of $33 million and $25.1 million. Industry pundits anticipated that the real events inspired 21 wouldn't quite reach its title figure and while it didn't break the bank, going over was a winning hand. Clearly it and the Iraq-war inspired Stop-Loss were targeting the core young adult crowd that comprises the largest core of frequent movie goers. And though the latter film did yeoman-like work to cover up that film's serious content, the audience preferred to keep it in Vegas. Stop-Loss received respectful and better reviews but its mixed message is unlikely to sustain in the marketplace. Saturday business was flat with opening day while 21 experienced an 11% boost. Horton Hears a Who became the first 2008 release to gross in excess of $100 million (Juno is the calendar year's other 6-figure movie) on Friday. The film along with the (commercial) ironically titled Shutter thrust Fox into top spot on the market share chart last week. Under the Same Moon expanded its reach with an additional 124 playdates and retained a healthy $5,340 theater average. The heart-warming immigration saga is playing in a mix of Hispanic, art and mainstream locations but with rare exception is working best in the former venues. Unrelated, Meet the Browns experienced an uncharacteristic 62% sophomore drop and as such it's folly to tag it as either anomaly or trend. Perhaps more telling is the non-response to Run Fat Boy Run that was a big hit in England (where it's set) last fall. The adult romantic comedy has been on the decline for several years Stateside and now appears to be a genre whose success is largely predicted on marquee casting. - Leonard Klady Weekend Finals - March 28-30, 2008 - - Title Distrib Weekend % Change* Theaters Cume Wks 1 New 21 Sony 24,105,943 - 2648 24,105,943 1 2 1 Horton Hears a Who Fox 17,740,106 -28% 3826 117,589,254 3 3 New Superhero Movie MGM 9,510,297 - 2960 9,510,297 1 4 2 Meet the Browns Lions Gate 7,481,508 -63% 2016 32,549,825 2 5 4 Drillbit Taylor Par 5,713,585 -45% 3061 20,487,226 2 6 3 Shutter Fox 5,221,016 -50% 2756 18,998,604 2 7 5 10,000 B.C. WB 4,947,174 -45% 3056 84,992,525 4 8 New Stop-Loss Par 4,555,117 - 1291 4,555,117 1 9 7 College Road Trip BV 2,357,756 -26% 2270 38,322,829 4 10 8 The Bank Job Lions Gate 2,780,168 -34% 1605 24,084,605 4 11 6 Never Back Down Summit 2,359,406 -51% 1869 21,249,499 3 12 New Run Fat Boy Run Picturehouse 2,340,743 - 1133 2,340,743 1 13 9 Vantage Point Sony 2,301,751 -39% 1739 69,399,231 6 14 10 Under the Same Moon Weinstein Co. 2,250,081 -19% 390 6,674,433 2 15 12 The Other Boleyn Girl Sony 1,271,544 -38% 1119 24,933,952 5 16 13 Miss Pettigrew Lives for a Day Focus 1,151,400 -22% 516 9,397,977 4 17 14 The Spiderwick Chronicles Par 753,637 -37% 659 69,399,646 7 18 16 Fool's Gold WB 578,206 -39% 640 68,102,984 8 19 11 Doomsday Uni 555,245 -75% 888 10,587,205 3 20 19 Juno Fox Searchlight 485,416 -37% 444 141,976,542 17 21 27 Alvin and the Chipmunks Fox 450,980 21% 354 216,501,860 16 22 17 Jumper Fox 414,619 -56% 481 78,399,493 7 23 24 National Treasure: Book of Secrets BV 376,565 -3% 320 218,309,061 15 24 21 The Counterfeiters Sony Classics 373,580 -25% 98 2,412,581 6 25 35 Sea Monsters: A Prehistoric Adventure nWave 335,705 83% 49 10,163,696 26 26 22 In Bruges Focus 335,336 -29% 210 6,456,934 8 27 38 Married Life Sony Classics 301,634 111% 120 711,436 4 28 23 The Bucket List WB 297,947 -27% 303 91,423,959 14 39 15 Semi-Pro New Line 275,339 -84% 426 33,106,383 5 30 New One Two Three Eros 246,724 - 16 246,724 1 31 18 Race UTV 241,938 -74% 96 1,184,265 2 32 29 The Band's Visit Sony Classics 222,995 -16% 121 2,246,202 8 33 26 Definitely, Maybe Uni 215,765 -42% 260 31,793,115 7 34 34 27 Dresses Fox 209,374 11% 226 76,150,977 11 35 20 Step Up 2 the Streets BV 206,034 -62% 285 57,207,787 7 36 33 U2 3D nWave 200,465 -4% 50 7,201,533 8 37 New Flawless Magnolia 181,910 - 35 181,910 1 38 32 There Will Be Blood Par Vantage 180,946 -14% 263 39,982,631 14 39 28 Be Kind Rewind New Line 153,953 -68% 189 10,900,170 6 40 31 Hannah Montana/Miley Cyrus 3-D BV 150,697 -29% 29 64,857,351 9 41 25 Penelope Summit 146,026 -62% 222 9,535,615 5 42 New Priceless IDP 116,308 - 24 116,308 1 43 47 The Eye Lions Gate 106,458 42% 174 31,296,958 9 44 43 The Hammer Intl Film Circuit 104,803 8% 34 236,430 2 45 42 Dolphins and Whales 3-D 3D Entertainment 104,559 2% 12 704,313 7 46 41 Cloverfield Par 83,724 -19% 120 79,952,254 11 47 37 Welcome Home Roscoe Jenkins Uni 75,235 -50% 114 42,168,445 8 48 55 Caramel Roadside Attract. 74,147 59% 48 671,079 9 49 36 No Country for Old Men Miramax 71,444 -59% 122 74,223,625 21 50 39 I Am Legend WB 60,503 -47% 136 256,339,571 16 51 48 Space Station 3-D Imax 59,249 -17% 8 74,218,688 311 52 44 Paranoid Park IFC/Filmoption 53,206 -44% 39 386,327 4 53 46 First Sunday Sony 52,314 -37% 101 38,234,701 12 54 40 La Ligne brisee Alliance 50,874 -52% 54 705,915 4 55 61 Meet the Spartans Fox 50,574 30% 72 38,150,732 10 56 45 Enchanted BV 49,441 -44% 101 128,289,076 19 57 51 Snow Angels WIP 49,126 -8% 29 178,770 4 58 52 Magnificent Desolation Imax 48,406 -8% 9 23,169,153 132 59 30 Funny Games WIP 45,530 -81% 65 1,228,505 3 60 49 Deep Sea 3-D WB 45,302 -25% 10 34,788,535 109 61 67 Year My Parents Went on Vacation City Lights 43,856 36% 21 443,977 7 62 72 Planet B-Boy Elephant Eye 39,262 41% 8 79,827 2 63 53 The Diving Bell and the Butterfly Miramax 35,833 -30% 37 5,941,276 18 64 54 Atonement Focus 35,070 -25% 58 50,890,159 17 65 New Samson and Delilah Bigger Picture 31,798 - 120 31,798 1 66 New Shelter Regent 31,015 - 1 36,032 1 67 56 Persepolis Sony Classics 28,070 -37% 39 4,155,965 14 68 50 Rambo Lions Gate 27,042 -51% 73 42,781,147 10 69 62 4 Months, 3 Weeks, 2 Days IFC/Mongrol 26,597 -30% 35 1,284,441 20 70 64 Diary of the Dead Weinstein Co. 26,137 -27% 47 855,380 7 71 73 The Water Horse: Legend of Deep Sony 25,315 -5% 54 42,052,838 14 72 63 The Savages Fox Searchlight 20,587 -45% 33 6,536,275 18 73 60 Continental, un film sans fusils Christal 19,586 -50% 12 265,742 16 74 59 Sleepwalking Overture 19,416 -51% 47 145,162 3 75 78 Roving Mars BV 18,568 -9% 10 8,429,568 114 76 76 The Duchess of Langeais IFC 18,465 -23% 11 164,179 6 77 69 Borderline TVA 18,025 -41% 17 1,120,080 8 78 58 The Great Debaters MGM 17,673 -56% 40 30,203,433 14 79 57 Jodhaa Akbar UTV 17,235 -36% 15 3,422,704 7 80 71 Up the Yangtze KinoSmith 17,091 -41% 6 422,837 8 Source: MCN/EDI   Estimates - March 28-30, 2008 Title Distributor Gross (average) % change * Theaters Cume 21 Sony 24.1 (9,100) - 2648 24.1 Horton Hears a Who Fox 17.6 (4,610) -28% 3826 117.5 Superhero Movie MGM 9.4 (3,180) - 2960 9.4 Meet the Browns Lions Gate 7.6 (3,750) -62% 2016 32.6 Drillbit Taylor Par 5.7 (1,850) -45% 3061 20.4 Shutter Fox 5.4 (1,960) -48% 2756 19.2 10,000 B.C. WB 4.8 (1,570) -46% 3055 84.9 Stop-Loss Par 4.5 (3,520) - 1291 4.5 College Road Trip BV 3.4 (1,510) -27% 2270 38.3 The Bank Job  Lions Gate 2.6 (1,650) -37% 1605 23.9 Never Back Down Summit 2.4 (1,290) -50% 1869 21.3 Vantage Point Sony 2.3 (1,340) -39% 1739 69.3 Run Fat Boy Run Picturehouse 2.2 (1,980) - 1133 2.2 Under the Same Moon Weinstein Co. 2.1 (5,340) -25% 390 6.3 The Other Boleyn Girl Sony 1.3 (1,170) -36% 1119 25 Miss Pettigrew Lives for a Day Focus 1.1 (2,160) -24% 516 9.4 The Spiderwick Chronicles Par .71 (1,080) -41% 659 69.4 Fool's Gold WB .56 (880) -41% 640 68.1 Doomsday Uni .53 (600) -77% 888 10.6 Juno Fox Searchlight .50 (1,130) -35% 444 142 Weekend Total ($500,000+ Films) $98.80 - - - % Change (Last Year) - -22% - - - % Change (Last Week) - -8% - - - Also debuting/expanding The Counterfeiters Sony Classics .37 (3,360) -25% 111 2.4 Flawless Magnolia .19 (5,340) - 35 0.19 Priceless IDP .10 (4,230) - 24 0.1 One Two Three Eros .09 (2,920) - 30 0.09 My Brother is an Only Child Thinkfilm 8.920 (8,920) - 1 0.01 Hats Off Abramorama 5,720 (5,720) - 1 0.01 American Zombie Cinema Libre 3,650 (3,650) - 1 0.01   Domestic Market Share - To March 27, 2008 Distributor (releases) Gross Market Share Fox (9) 389.7 18.50% Warner Bros. (12) 364.1 17.20% Buena Vista (8) 259.8 12.30% Paramount (6) 191.9 9.10% Sony (10) 187.3 8.90% Universal (6) 125.9 6.00% Lions Gate (7) 124.7 5.90% Fox Searchlight (3) 118.5 5.60% Par Vantage (6) 64.1 3.00% New Line (4) 60.7 2.90% Focus (4) 54.1 2.60% Miramax (3) 37.8 1.80% Summit (2) 28.3 1.30% Overture (2) 20.8 1.00% MGM (6) 20.3 0.90% Other * (79) 62.8 3.00% * none greater than 0.45% 2110.8 100.00% Top Domestic Grossers - To March 27, 2008 Title Distributor Gross Juno * Fox Searchlight 113,564,674 Horton Hears a Who Fox 99,849,148 The Bucket List * WB 90,378,651 National Treasure: Book of Secrets * BV 84,668,814 10,000 B.C.  WB 80,045,351 Cloverfield Par 79,868,530 Jumper Fox 77,984,874 27 Dresses Fox 75,941,603 Alvin and the Chipmunks * Fox 68,973,565 The Spiderwick Chronicles Par 68,646,009 Fool's Gold WB 67,524,778 Vantage Point Sony 66,948,480 Hannah Montana/Miley Cyrus Concert in 3-D BV 64,547,158 Step Up 2: The Streets BV 57,001,753 I Am Legend * WB 56,933,914 Rambo Lions Gate 42,754,105 Welcome Home Roscoe Jenkins Uni 42,093,210 Atonement * Focus 39,617,946 There Will Be Blood * Par Vantage 39,438,070 First Sunday Sony 38,182,387