March 9, 2008
March 2, 2008
Feb 24, 2008
Feb 18, 2008
Feb 10, 2008
Feb 3, 2008
Jan 27, 2008
Jan 21, 2008


..Gary Dretzka
..
Noah Forrest
..Leonard Klady
..R.J. Matson
..David Poland
..Douglas Pratt
..Ray Pride
..Michael Wilmington






March 9, 2008
Weekend Finals
Top Limited Grosses
Domestic Market Share

35.1 Million B.C. (Big Cume)...

History be damned, 10,000 B.C. went to the head of the class with an opening weekend estimated at $35.1 million. In an otherwise depressed frame, there was also positive spin for College Road Trip that debuted in second spot with $13.8 million and a rather respectable $5.4 million launch for the ripped from the headlines The Bank Job.

The session also featured fair returns for the period dramedy Miss Pettigrew Lives for a Day of $2.4 million in a high end limited bow. Additionally, local boxing drama La Ligne Brisee wasn't quite a knockout with a $230,000 opening jab in Quebec and Gus Van Sant's Cannes-prized Paranoid Park raised anxiety levels to $55,000; again primarily from 11 Quebec playdates. There were also encouraging initial results for independents Married Life, Last Stop for Paul and Snow Angels in exclusive starts but there was nothing distinctive about the Bollywood entry Black & White.

Weekend revenues experienced an OK 9% bounce from the prior frame but got comparatively clobbered when placed beside the anomalous 2007 session that was led by the unexpectedly huge $70.9 million debut of 300. Combined with Wild Hogs strong hold, the current session is down 32% and the current 13% improved box office pace is expected to continue to shrink at least into early April.

Critics delighted in making sport of the scientific inanities of 10,000 B.C. but clearly the intent was not to replicate the success d'estime of bygone caveman epic Quest for Fire. The inside studio (and theater owner) projection was optimistically nudging $40 million but came up shy as its audience proved to be tilted toward ogling males (61% according to exit polls) rather than evolving as a date movie. Its $25 million gross in 20 overseas markets including Spain, Mexico, Germany and Australia also reflects a slightly softer than expected start but the situation is hardly on the catastrophic scale of, shall we say, Poseidon.

Also slightly below expectations was College Road Trip and one can speculate that audiences may not have been quite ready for another ride with Martin Lawrence with Roscoe Carmichael still on screen. It's also likely that Raven-Symone required a stronger vehicle to make the transition from television.

The weekend critical darling was unquestionably The Bank Job that was marketed to an action crowd likely mystified by the low-tech antics of the period heist film. The prospect of the film becoming a crossover success remains a long shot theatrically though it does appear to have met minimum commercial benchmarks for the U.S.

Holdover titles largely experienced 50% declines with a not unexpectedly steeper drop for last week's leader Semi-Pro. It was also clear - apart from foreign-language winner The Counterfeiters - that Oscar got out of town faster than usual.

It may be no more than coincidence that the exit of award season fare saw an unusually brisk number of niche entries entering the marketplace. None of the dozen or so titles evinced signs of breakout potential but at least a few appeared to have sufficient appeal to hang around for a weeks on the circuit.

CJ7, Stephen Chow's E.T.-inspired follow up to Kung Fu Hustle was deemed too specialized to push his appeal outside his formidable Asian fan base. And the cable saturation marketing for mockumentary Last Stop for Paul has yet to prove its effectiveness … though it remains early in the film's theatrical penetration.


- Leonard Klady



Weekend Estimates - March 7-9, 2008

Title
Distributor
Gross (average)
% change *
Theaters
Cume
10,000 B.C.
WB
35.1 (10,290)
-
3410
35.1
College Road Trip
BV
13.8 (5,090)
-
2706
13.8
Vantage Point
Sony
7.6 (2,390)
-41%
3163
61.8
Semi-Pro
New Line
5.8 (1,870)
-61%
3121
24.7
The Bank Job 
Lions Gate
5.4 (3,350)
-
1603
5.4
The Spiderwick Chronicles
Par
4.7 (1,440)
-46%
3246
61.6
The Other Boleyn Girl
Sony
3.9 (3,360)
-52%
1167
14.5
Jumper
Fox
3.7 (1,440)
-51%
2563
72.5
Step Up 2: The Streets
BV
3.1 (1,380)
-46%
2251
53.1
Fool's Gold
WB
2.8 (1,210)
-36%
2322
62.8
Miss Pettigrew Lives for a Day
Focus
2.4 (4,430)
-
535
2.4
Penelope
Summit
2.1 (1,710)
-46%
1207
6.7
Juno
Fox Searchlight
2.0 (1,460)
-40%
1350
137.9
Definitely, Maybe
Uni
1.7 (1,080)
-50%
1556
29.4
No Country for Old Men
Miramax
1.6 (1,320)
-62%
1201
72.6
Welcome Home Roscoe Jenkins
Uni
1.1 (1,180)
-57%
954
40.8
Be Kind Rewind
New Line
1.1 (1,500)
-46%
746
8.9
The Bucket List
WB
1.0 (980)
-40%
1040
89.2
There Will Be Blood
Par Vantage
.68 (1,060)
-56%
643
38.8
In Bruges
Focus
.52 (2,310)
-33%
225
4.5
Weekend Total ($500,000+ Films)
-
$100.10
-
% Change (Last Year)
-
-32%
-
% Change (Last Week)
-
9%
--
Also debuting/expanding
The Counterfeiters
Sony Classics
.31 (6,160)
66% 50 0.7
La Ligne brisee
Alliance
.23 (3,380)
- 67 0.23
Paranoid Park
Filmop/IFC
55,000 (4,230)
- 13 0.06
Married Life
Sony Classics
53,100 (5,900)
- 9 0.05
CJ7
Sony Classics
46,800 (2,600)
- 18 0.05
Black & White
Eros
28,800 (960)
- 30 0.03
Girls Rock
Shadow
15,800 (3,950)
- 4 0.02
La Rondine
Bigger Picture
13,900 (220)
- 62 0.01
Snow Angels
WIP
11,200 (5,600)
- 2 0.01
Last Stop for Paul
Mandt
8,500 (4,250)
- 2 0.01

 

Domestic Market Share - To March 5, 2008

Distributor (releases)
Gross
Mkt Share
Warner Bros. (11)
272.1
16.60%
Fox (7)
263.2
16.10%
Buena Vista (7)
214.7
13.10%
Paramount (5)
164.5
10.00%
Sony (10)
150.7
9.20%
Fox Searchlight (3)
112.7
6.90%
Universal (5)
109.3
6.70%
Lions Gate (4)
76.6
4.70%
Par Vantage (6)
62.1
3.80%
New Line (4)
43.6
2.70%
Focus (3)
43.3
2.70%
Miramax (3)
34.3
2.10%
Overture (1)
20.3
1.20%
MGM (6)
19.9
1.20%
Other * (63)
49.3
3.00%
-
1636.6
100.00%

Top Limited Grossers - To March 6, 2008

Title
Distributor
Gross
The Orphanage
Picture/Christal
6,785,399
U2 3D
nWave
5,928,939
The Diving Bell and the Butterfly
Mrmx
4,658,936
The Savages
Fox Searchlight
4,439,120
In Bruges
Focus
4,029,929
Persepolis
Sony Classics
3,668,394
Jodhaa Akbar
UTV
3,114,658
Sea Monsters: A Prehistoric Adventure
nWave
2,908,041
Cassandra's Dream
Weinstein Co.
978,515
The Band's Visit
Sony Classics
970,389

 

 

 

 


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