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..Gary
Dretzka
..Noah
Forrest
..Leonard
Klady
..R.J.
Matson
..David
Poland
..Douglas
Pratt
..Ray
Pride
..Michael
Wilmington

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March
9, 2008
Weekend Finals
Top Limited Grosses
Domestic Market Share
35.1
Million B.C. (Big Cume)...
History be
damned, 10,000 B.C. went to the head of the class with
an opening weekend estimated at $35.1 million. In an otherwise
depressed frame, there was also positive spin for College Road
Trip that debuted in second spot with $13.8 million and a
rather respectable $5.4 million launch for the ripped from the
headlines The Bank Job.
The session
also featured fair returns for the period dramedy Miss Pettigrew
Lives for a Day of $2.4 million in a high end limited bow.
Additionally, local boxing drama La Ligne Brisee wasn't
quite a knockout with a $230,000 opening jab in Quebec and Gus
Van Sant's Cannes-prized Paranoid Park raised anxiety
levels to $55,000; again primarily from 11 Quebec playdates. There
were also encouraging initial results for independents Married
Life, Last Stop for Paul and Snow Angels in exclusive
starts but there was nothing distinctive about the Bollywood entry
Black & White.
Weekend revenues
experienced an OK 9% bounce from the prior frame but got comparatively
clobbered when placed beside the anomalous 2007 session that was
led by the unexpectedly huge $70.9 million debut of 300.
Combined with Wild Hogs strong hold, the current session
is down 32% and the current 13% improved box office pace is expected
to continue to shrink at least into early April.
Critics delighted
in making sport of the scientific inanities of 10,000 B.C.
but clearly the intent was not to replicate the success d'estime
of bygone caveman epic Quest for Fire. The inside studio
(and theater owner) projection was optimistically nudging $40
million but came up shy as its audience proved to be tilted toward
ogling males (61% according to exit polls) rather than evolving
as a date movie. Its $25 million gross in 20 overseas markets
including Spain, Mexico, Germany and Australia also reflects a
slightly softer than expected start but the situation is hardly
on the catastrophic scale of, shall we say, Poseidon.
Also slightly
below expectations was College Road Trip and one can speculate
that audiences may not have been quite ready for another ride
with Martin Lawrence with Roscoe Carmichael still on screen.
It's also likely that Raven-Symone required a stronger
vehicle to make the transition from television.
The weekend
critical darling was unquestionably The Bank Job that was
marketed to an action crowd likely mystified by the low-tech antics
of the period heist film. The prospect of the film becoming a
crossover success remains a long shot theatrically though it does
appear to have met minimum commercial benchmarks for the U.S.
Holdover titles
largely experienced 50% declines with a not unexpectedly steeper
drop for last week's leader Semi-Pro. It was also clear
- apart from foreign-language winner The Counterfeiters - that
Oscar got out of town faster than usual.
It may be
no more than coincidence that the exit of award season fare saw
an unusually brisk number of niche entries entering the marketplace.
None of the dozen or so titles evinced signs of breakout potential
but at least a few appeared to have sufficient appeal to hang
around for a weeks on the circuit.
CJ7,
Stephen Chow's E.T.-inspired follow up to Kung Fu
Hustle was deemed too specialized to push his appeal outside
his formidable Asian fan base. And the cable saturation marketing
for mockumentary Last Stop for Paul has yet to prove its
effectiveness
though it remains early in the film's theatrical
penetration.
-
Leonard Klady
Weekend
Estimates
- March 7-9, 2008
| Title |
Distributor
|
Gross
(average)
|
%
change *
|
Theaters
|
Cume
|
| 10,000
B.C. |
WB
|
35.1
(10,290)
|
-
|
3410
|
35.1
|
| College
Road Trip |
BV
|
13.8
(5,090)
|
-
|
2706
|
13.8
|
| Vantage
Point |
Sony
|
7.6
(2,390)
|
-41%
|
3163
|
61.8
|
| Semi-Pro |
New
Line
|
5.8
(1,870)
|
-61%
|
3121
|
24.7
|
| The
Bank Job |
Lions
Gate
|
5.4
(3,350)
|
-
|
1603
|
5.4
|
| The
Spiderwick Chronicles |
Par
|
4.7
(1,440)
|
-46%
|
3246
|
61.6
|
| The
Other Boleyn Girl |
Sony
|
3.9
(3,360)
|
-52%
|
1167
|
14.5
|
| Jumper |
Fox
|
3.7
(1,440)
|
-51%
|
2563
|
72.5
|
| Step
Up 2: The Streets |
BV
|
3.1
(1,380)
|
-46%
|
2251
|
53.1
|
| Fool's
Gold |
WB
|
2.8
(1,210)
|
-36%
|
2322
|
62.8
|
| Miss
Pettigrew Lives for a Day |
Focus
|
2.4
(4,430)
|
-
|
535
|
2.4
|
| Penelope |
Summit
|
2.1
(1,710)
|
-46%
|
1207
|
6.7
|
| Juno |
Fox
Searchlight
|
2.0
(1,460)
|
-40%
|
1350
|
137.9
|
| Definitely,
Maybe |
Uni
|
1.7
(1,080)
|
-50%
|
1556
|
29.4
|
| No
Country for Old Men |
Miramax
|
1.6
(1,320)
|
-62%
|
1201
|
72.6
|
| Welcome
Home Roscoe Jenkins |
Uni
|
1.1
(1,180)
|
-57%
|
954
|
40.8
|
| Be
Kind Rewind |
New
Line
|
1.1
(1,500)
|
-46%
|
746
|
8.9
|
| The
Bucket List |
WB
|
1.0
(980)
|
-40%
|
1040
|
89.2
|
| There
Will Be Blood |
Par
Vantage
|
.68
(1,060)
|
-56%
|
643
|
38.8
|
| In
Bruges |
Focus
|
.52
(2,310)
|
-33%
|
225
|
4.5
|
| Weekend
Total ($500,000+ Films) |
-
|
$100.10
|
- |
| %
Change (Last Year) |
-
|
-32%
|
- |
| %
Change (Last Week) |
-
|
9%
|
-- |
| Also
debuting/expanding |
| The
Counterfeiters |
Sony
Classics
|
.31
(6,160)
|
66% |
50 |
0.7 |
| La
Ligne brisee |
Alliance
|
.23
(3,380)
|
- |
67 |
0.23 |
| Paranoid
Park |
Filmop/IFC
|
55,000
(4,230)
|
- |
13 |
0.06 |
| Married
Life |
Sony
Classics
|
53,100
(5,900)
|
- |
9 |
0.05 |
| CJ7 |
Sony
Classics
|
46,800
(2,600)
|
- |
18 |
0.05 |
| Black
& White |
Eros
|
28,800
(960)
|
- |
30 |
0.03 |
| Girls
Rock |
Shadow
|
15,800
(3,950)
|
- |
4 |
0.02 |
| La
Rondine |
Bigger
Picture
|
13,900
(220)
|
- |
62 |
0.01 |
| Snow
Angels |
WIP
|
11,200
(5,600)
|
- |
2 |
0.01 |
| Last
Stop for Paul |
Mandt
|
8,500
(4,250)
|
- |
2 |
0.01 |
Domestic
Market Share - To March 5, 2008
| Distributor
(releases) |
Gross
|
Mkt
Share
|
| Warner
Bros. (11) |
272.1
|
16.60%
|
| Fox
(7) |
263.2
|
16.10%
|
| Buena
Vista (7) |
214.7
|
13.10%
|
| Paramount
(5) |
164.5
|
10.00%
|
| Sony
(10) |
150.7
|
9.20%
|
| Fox
Searchlight (3) |
112.7
|
6.90%
|
| Universal
(5) |
109.3
|
6.70%
|
| Lions
Gate (4) |
76.6
|
4.70%
|
| Par
Vantage (6) |
62.1
|
3.80%
|
| New
Line (4) |
43.6
|
2.70%
|
| Focus
(3) |
43.3
|
2.70%
|
| Miramax
(3) |
34.3
|
2.10%
|
| Overture
(1) |
20.3
|
1.20%
|
| MGM
(6) |
19.9
|
1.20%
|
| Other
* (63) |
49.3
|
3.00%
|
| - |
1636.6
|
100.00%
|
Top
Limited Grossers - To March 6, 2008
| Title |
Distributor
|
Gross
|
| The
Orphanage |
Picture/Christal
|
6,785,399
|
| U2
3D |
nWave
|
5,928,939
|
| The
Diving Bell and the Butterfly |
Mrmx
|
4,658,936
|
| The
Savages |
Fox
Searchlight
|
4,439,120
|
| In
Bruges |
Focus
|
4,029,929
|
| Persepolis |
Sony
Classics
|
3,668,394
|
| Jodhaa
Akbar |
UTV
|
3,114,658
|
| Sea
Monsters: A Prehistoric Adventure |
nWave
|
2,908,041
|
| Cassandra's
Dream |
Weinstein
Co.
|
978,515
|
| The
Band's Visit |
Sony
Classics
|
970,389
|
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