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..Gary Dretzka
..
Noah Forrest
..Leonard Klady
..R.J. Matson
..David Poland
..Douglas Pratt
..Ray Pride
..Michael Wilmington






February 24, 2008
Weekend Estimates
Domestic Market Share

Take A Vantage ...

The twisty little thriller Vantage Point ascended to the top of weekend movie going with an estimated $24.4 million. In a softish frame running up to Sunday's Oscar telecast, another trio of pictures bowed in modestly wide release with the off kilter comedy Be Kind Rewind attracting a respectable $4 million. However, neither the $2.1 million tally for Larry the Cable Guy in Witless Protection or the coming-of-ager Charlie Bartlett's $1.8 million displayed signs of box office stamina.

There was no great Oscar box office surge, though No Country for Old Men at least registered a modest upward bump. Also, foreign-language contender The Counterfeiters from Austria was the sole limited opener to demonstrate significant niche appeal.

With snow storms in the East and raindrops falling on western heads, movie going proved generally overcast. Business fell 21% from the President's Day frame and was 5% behind last year's business when the second weekend of Ghost Rider led with $20.1 million and the debut of The Number 23 nudged out Bridge to Terabithia with a $14.6 million gross.

A kind of pastiche of political thrillers, Vantage Point's tale of Presidential peril tilted more toward In the Line of Fire than Air Force One. The film benefited from a momentary distribution lull and a type of homogeneous appeal. Meanwhile, last weekend's leader Jumper took a sharp dip while The Spiderwick Chronicles appeared to be benefiting as one of the few family oriented pics at the multiplex.

It's perhaps reading too much to ascribe Be Kind Rewind's modest promotional push to structural/leadership changes in the wing at New Line. More credible would be Cable Guy Larry having a financial investment in his third feature - otherwise there's no balance that makes fiscal sense in the equation.

Oscar nominated Juno became the first film to gross $100 million in calendar 2008 on Saturday. It also posted the best gross among Sunday's nominees and regardless of its score card already has won the industry's really big prize - a golden reel that will generate revenues close to $300 million on a $10 million negative.

It's also lining up as an Oscar edition that won't be of much benefit to the winner in the foreign-language category. The most likely to take the award are either The Counterfeiters that opened Friday in the U.S. to a not too shabby $12,000 plus per engagement from seven sites or Russia's submission 12, based upon the vintage 12 Angry Men. Counterfeiters has largely played out in Europe to good but hardly exceptional theatrical business and the Russian film has yet to play outside of the CIS and will need the statuette as the commercial hook to secure international distribution.

- Leonard Klady



Weekend Estimates - February 22-24, 2008

Title
Distributor
Gross (average)
% change *
Theaters
Cume
Vantage Point
Sony
24.4 (7,760)
-
3149
24.4
The Spiderwick Chronicles
Par
12.6 (3,280)
-34%
3847
43.6
Jumper
Fox
12.6 (3,670)
-54%
3430
56.1
Step Up 2: The Streets
BV
9.4 (3,800)
-50%
2480
41
Fool's Gold
WB
6.3 (2,040)
-51%
3075
52.4
Definitely, Maybe
Uni
5.1 (2,310)
-48%
2220
21.7
Be Kind Rewind
New Line
4.0 (4,990)
-
808
4
Juno
Fox Searchlight
4.0 (2,330)
-13%
1727
130.3
Welcome Home Roscoe Jenkins
Uni
3.9 (2,100)
-54%
1873
35.4
There Will Be Blood
Par Vantage
2.6 (1,840)
-15%
1402
35
The Bucket List
WB
2.5 (1,300)
-38%
1902
85.1
No Country for Old Men
Miramax
2.2 (2,020)
18%
1101
64.1
Witless Protection
Lions Gate
2.1 (1,560)
-
1333
2.1
Charlie Bartlett
MGM
1.8 (1,590)
-
1122
1.8
27 Dresses
Fox
1.6 (1,160)
-50%
1367
73.1
Hannah Montana/Miley Cyrus Concert
BV
1.5 (2,490)
-53%
613
61.9
The Eye
Lions Gate
1.3 (1,060)
-60%
1211
28.8
Atonement
Focus
1.1 (1,470)
-24%
755
49.3
U2 3D
nWave
1.0 (1,520)
155%
686
4.9
In Bruges
Focus
.76 (4,660)
-22%
163
2.8
Alvin and the Chipmunks
Fox
.72 (1,030)
-33%
698
212.8
National Treasure: Book of Secrets
BV
.64 (1,120)
-51%
571
215.9
Rambo
Lions Gate
.63 (870)
-68%
727
41.7
Michael Clayton
WB
.62 (1,460)
-35%
425
48.5
Untraceable
Sony
.52 (950)
-70%
548
28.3
Jodhaa Akbar
UTV
.51 (5,730)
-61%
89
2.3
Weekend Total ($500,000+ Films)
$104.50
-
-
-
% Change (Last Year)
-
-5%
-
-
-
% Change (Last Week)
-
-21%
-
-
-
Also debuting/expanding
-
-
-
-
-
Persepolis
Sony Classics
.33 (700)
-19%
475
3.4
Diving Bell and the Butterfly
Miramax
.23 (1,440)
-34%
161
5.3
The Signal
Magnolia
.13 (840)
-
160
0.13
The Counterfeiters
Sony Classics
86,300 (12,330)
-
7
0.09
La Riviere aux Castors
Alliance
55,100 (1,310)
-
42
0.06
Cover
ACI
29,500 (2,100)
-
14
0.03

 

Domestic Market Share - To February 20, 2008

Distributor (releases)
Gross
Mkt Share
Warner Bros. (11) 250.3 18.20%
Fox (7) 231.9 16.90%
Buena Vista (7) 190.9 13.90%
Paramount (5) 137.1 10.00%
Fox Searchlight (3) 102.5 7.50%
Sony (8) 94.2 6.90%
Universal (5) 89.5 6.50%
Lions Gate (4) 68.9 5.00%
Par Vantage (6) 55.9 4.10%
Focus (3) 39.1 2.80%
Miramax (2) 24.3 1.80%
Overture (1) 20.2 1.50%
New Line (2) 16.6 1.20%
MGM (5) 16.1 1.20%
Picturehouse (2) 6.6 0.50%
Other * (46) 28.1 2.00%
- 1372.2 100.00%

Domestic Grossers - To February 14, 2008

Title
Distributor
Gross
Juno *
Fox Searchlight
91,538,337
National Treasure: Book of Secrets *
BV
80,102,102
Cloverfield
Par
76,773,236
The Bucket List *
WB
76,232,361
27 Dresses
Fox
66,761,871
Alvin and the Chipmunks *
Fox
61,187,876
Hannah Montana/Miley Cyrus Concert in 3-D
BV
55,127,562
I Am Legend *
WB
54,979,314
Rambo
Lions Gate
38,199,768
First Sunday
Sony
37,627,592
Meet the Spartans
Fox
34,776,211
Atonement *
Focus
34,761,980
Fool's Gold
WB
28,954,687
P.S. I Love You *
WB
27,837,545
There Will Be Blood *
Par Vantage
27,581,368
Charlie Wilson's War *
Uni
27,440,875
One Missed Call
WB
26,569,730
Untraceable
Sony
25,388,456
Sweeney Todd *
Par
23,842,967
The Eye
Lions Gate
23,145,696

 

 

 

 


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