Jan 27, 2008
Jan 21, 2008


..Gary Dretzka
..
Noah Forrest
..Leonard Klady
..R.J. Matson
..David Poland
..Douglas Pratt
..Ray Pride
..Michael Wilmington






February 3 , 2008
Weekend Estimates
Domestic Market Share

Holey Hannah/The Miley High Club ...

Hannah Montana in 3-D reigned in its weekend debut with an estimated record-breaking $29.7 million. The singing sensation eclipsed a trio of other freshmen including a tidy second place finish of $13.1 million for the chiller The Eye. However, not many got the joke of either Over Her Dead Body or Strange Wilderness that bowed respectively with grosses of $4 million and $3 million.

Activity in limited and alternative arenas was unusually quiet though the Lebanese female empowerment comedy Caramel generated a very sturdy $6,200 theater average from 12 engagements.

Hannah Montana/Miley Cyrus: Best of Both Worlds Concert in 3-D proved to be quite a mouthful as it bowed in every location with ReelD capability and in an additional 30 sites with comparable 3-D systems. Brushing aside setting a handful of Super Bowl weekend box office records, the film played very much like a Disney family film with the caveat that post 9 p.m. performances were also selling out.

The release was mapped out as a special event, locked one week engagement. Though the distribution community was under the impression that a 2D run would be mounted later in the year, Buena Vista distribution president Chuck Viane insists that makes no sense. What has changed since Friday matinee business is that the 7-day engagements are now open-ended engagements.

The latest horror adaptation from Japan, The Eye, had a better than respectable launch and maybe better than that considering its close proximity to One Missed Call. But familiarity seemed to work against Over Her Dead Body, the umpteenth romantic comedy in which the untimely deceased lover returns to wreck havoc on the surviving partner's new romance. The questionably eco-humorous Strange Wilderness seemed to slip into the marketplace without much enthusiasm from its distributor.

Overall business was pushing close to $125 million that represented a 14% decline from seven days earlier. However, on the traditionally soft (particularly Sunday) Super Bowl session, box office expanded by a rather amazing 40%. In 2007, the leaders were new entries The Messengers and Because I Said So that finished their first weekends with box offices of $14.7 million and $13.1 million.

Last weekend leaders Meet the Spartans and Rambo each took sharp 60% plus hits and Cloverfield continues to evaporate rapidly.

The pictures playing the Oscar card are benefiting from Academy attention though one would be hard pressed to say either the individual or collective awards boost is as buoyant or significant as seen in past years.

- Leonard Klady



Weekend Estimates - February 1-3, 2008

Title
Distributor
Gross (average)
% change *
Theaters
Cume
Hannah Montana/Miley Cyrus Concert
BV
29.7 (43,550)
-
683
29.7
The Eye
Lions Gate
13.1 (5,370)
-
2436
13.1
27 Dresses
Fox
8.5 (2,850)
-37%
2976
57.2
Juno
Fox Searchlight
7.3 (2,960)
-28%
2475
110.1
Meet the Spartans
Fox
7.0 (2,640)
-62%
2643
28.2
Rambo
Lions Gate
6.8 (2,450)
-63%
2764
29.6
The Bucket List
WB
6.8 (2,330)
-36%
2915
67.6
Untraceable
Sony
5.2 (2,200)
-54%
2368
19.3
There Will Be Blood
Par Vantage
4.8 (3,190)
-1%
1507
21.1
Cloverfield
Par
4.8 (1,600)
-62%
3007
71.9
Over Her Dead Body
New Line
4.0 (2,000)
-
1977
4
Strange Wilderness
Par
3.0 (2,510)
-
1208
3
Atonement
Focus
2.9 (2,140)
-25%
1367
42.1
National Treasure: Book of Secrets
BV
2.9 (1,680)
-41%
1733
209.7
Alvin and the Chipmunks
Fox
2.7 (1,390)
-40%
1958
207.6
No Country for Old Men
Miramax
2.2 (1,760)
-8%
1273
55.2
Michael Clayton
WB
1.8 (1,740)
-21%
1010
44.1
Mad Money
Overture
1.7 (1,040)
-62%
1665
18.3
First Sunday
Sony
1.4 (1,410)
-57%
1015
36.5
How She Move
Vantage/Mongrel
1.4 (970)
-64%
1461
6
I Am Legend
WB
1.0 (1,330)
-53%
777
253.3
U2 3D
nWave
.77 (12,620)
-20%
61
2.2
The Pirates Who Don't Do Anything
Uni
.60 (790)
-54%
765
11.2
Sweeney Todd
Par
.53 (1,000)
-56%
536
51.5
Charlie Wilson's War
Uni
.50 (1,210)
-46%
412
65.4
Weekend Total ($500,000+ Films)
-
$121.40
-
-
-
% Change (Last Year)
-
40%
-
-
-
% Change (Last Week)
-
-14%
-
-
-
Also debuting/expanding
Diving Bell and the Butterfly
Miramax
.43 (2,110)
8%
205
3.7
The Savages
Fox Searchlight
.39 (1,940)
-11%
201
4.7
Persepolis
Sony Classics
.33 (3,470)
-4%
95
1.8
Caramel
Roadside At.
74.500 (6,210)
-
12
0.07
The Witnesses
Strand
14,700 (4,900)
-
3
0.01
Tre 
Cinema Libre
3,600 (1,800)
-
2
0.01

 

Domestic Market Share - To January 31, 2008

Distributor (titles)
Gross*
Market Share
Warner Bros. (10)
172.1
20.40%
Fox (6)
142.1
16.90%
Paramount (4)
92.8
11.00%
Buena Vista (5)
88.4
10.50%
Fox Searchlight (3)
77.6
9.20%
Sony (7)
76.2
9.00%
Universal (3)
37.9
4.50%
Par Vantage (5)
29.7
3.50%
Focus (2)
28.1
3.30%
Lions Gate (3)
22.9
2.70%
Overture (1)
16.5
2.00%
MGM (5)
15.1
1.80%
Miramax (2)
13.7
1.60%
New Line (1)
8.9
1.10%
Picturehouse (1)
5.3
0.60%
FreeStyle (2)
4.7
0.60%
Other * (21)
11.1
1.30%
-
843.1
100.00%

 

 

 

 


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