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..Gary
Dretzka
..Noah
Forrest
..Leonard
Klady
..R.J.
Matson
..David
Poland
..Douglas
Pratt
..Ray
Pride
..Michael
Wilmington

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February
3 , 2008
Weekend Estimates
Domestic Market Share
Holey
Hannah/The Miley High Club ...
Hannah
Montana in 3-D reigned in its weekend debut with an estimated
record-breaking $29.7 million. The singing sensation eclipsed
a trio of other freshmen including a tidy second place finish
of $13.1 million for the chiller The Eye. However, not
many got the joke of either Over Her Dead Body or Strange
Wilderness that bowed respectively with grosses of $4 million
and $3 million.
Activity in
limited and alternative arenas was unusually quiet though the
Lebanese female empowerment comedy Caramel generated a
very sturdy $6,200 theater average from 12 engagements.
Hannah
Montana/Miley Cyrus: Best of Both Worlds Concert in 3-D proved
to be quite a mouthful as it bowed in every location with ReelD
capability and in an additional 30 sites with comparable 3-D systems.
Brushing aside setting a handful of Super Bowl weekend box office
records, the film played very much like a Disney family film with
the caveat that post 9 p.m. performances were also selling out.
The release
was mapped out as a special event, locked one week engagement.
Though the distribution community was under the impression that
a 2D run would be mounted later in the year, Buena Vista distribution
president Chuck Viane insists that makes no sense. What
has changed since Friday matinee business is that the 7-day engagements
are now open-ended engagements.
The latest
horror adaptation from Japan, The Eye, had a better than
respectable launch and maybe better than that considering its
close proximity to One Missed Call. But familiarity seemed
to work against Over Her Dead Body, the umpteenth romantic
comedy in which the untimely deceased lover returns to wreck havoc
on the surviving partner's new romance. The questionably eco-humorous
Strange Wilderness seemed to slip into the marketplace without
much enthusiasm from its distributor.
Overall business
was pushing close to $125 million that represented a 14% decline
from seven days earlier. However, on the traditionally soft (particularly
Sunday) Super Bowl session, box office expanded by a rather amazing
40%. In 2007, the leaders were new entries The Messengers and
Because I Said So that finished their first weekends with
box offices of $14.7 million and $13.1 million.
Last weekend
leaders Meet the Spartans and Rambo each took sharp
60% plus hits and Cloverfield continues to evaporate rapidly.
The pictures
playing the Oscar card are benefiting from Academy attention though
one would be hard pressed to say either the individual or collective
awards boost is as buoyant or significant as seen in past years.
-
Leonard Klady
Weekend
Estimates - February 1-3, 2008
| Title |
Distributor
|
Gross
(average)
|
%
change *
|
Theaters
|
Cume
|
| Hannah
Montana/Miley Cyrus Concert |
BV
|
29.7
(43,550)
|
-
|
683
|
29.7
|
| The
Eye |
Lions
Gate
|
13.1
(5,370)
|
-
|
2436
|
13.1
|
| 27
Dresses |
Fox
|
8.5
(2,850)
|
-37%
|
2976
|
57.2
|
| Juno |
Fox
Searchlight
|
7.3
(2,960)
|
-28%
|
2475
|
110.1
|
| Meet
the Spartans |
Fox
|
7.0
(2,640)
|
-62%
|
2643
|
28.2
|
| Rambo |
Lions
Gate
|
6.8
(2,450)
|
-63%
|
2764
|
29.6
|
| The
Bucket List |
WB
|
6.8
(2,330)
|
-36%
|
2915
|
67.6
|
| Untraceable |
Sony
|
5.2
(2,200)
|
-54%
|
2368
|
19.3
|
| There
Will Be Blood |
Par
Vantage
|
4.8
(3,190)
|
-1%
|
1507
|
21.1
|
| Cloverfield |
Par
|
4.8
(1,600)
|
-62%
|
3007
|
71.9
|
| Over
Her Dead Body |
New
Line
|
4.0
(2,000)
|
-
|
1977
|
4
|
| Strange
Wilderness |
Par
|
3.0
(2,510)
|
-
|
1208
|
3
|
| Atonement |
Focus
|
2.9
(2,140)
|
-25%
|
1367
|
42.1
|
| National
Treasure: Book of Secrets |
BV
|
2.9
(1,680)
|
-41%
|
1733
|
209.7
|
| Alvin
and the Chipmunks |
Fox
|
2.7
(1,390)
|
-40%
|
1958
|
207.6
|
| No
Country for Old Men |
Miramax
|
2.2
(1,760)
|
-8%
|
1273
|
55.2
|
| Michael
Clayton |
WB
|
1.8
(1,740)
|
-21%
|
1010
|
44.1
|
| Mad
Money |
Overture
|
1.7
(1,040)
|
-62%
|
1665
|
18.3
|
| First
Sunday |
Sony
|
1.4
(1,410)
|
-57%
|
1015
|
36.5
|
| How
She Move |
Vantage/Mongrel
|
1.4
(970)
|
-64%
|
1461
|
6
|
| I
Am Legend |
WB
|
1.0
(1,330)
|
-53%
|
777
|
253.3
|
| U2
3D |
nWave
|
.77
(12,620)
|
-20%
|
61
|
2.2
|
| The
Pirates Who Don't Do Anything |
Uni
|
.60
(790)
|
-54%
|
765
|
11.2
|
| Sweeney
Todd |
Par
|
.53
(1,000)
|
-56%
|
536
|
51.5
|
| Charlie
Wilson's War |
Uni
|
.50
(1,210)
|
-46%
|
412
|
65.4
|
| Weekend
Total ($500,000+ Films) |
-
|
$121.40
|
-
|
-
|
-
|
| %
Change (Last Year) |
-
|
40%
|
-
|
-
|
-
|
| %
Change (Last Week) |
-
|
-14%
|
-
|
-
|
-
|
| Also
debuting/expanding |
| Diving
Bell and the Butterfly |
Miramax
|
.43
(2,110)
|
8%
|
205
|
3.7
|
| The
Savages |
Fox
Searchlight
|
.39
(1,940)
|
-11%
|
201
|
4.7
|
| Persepolis |
Sony
Classics
|
.33
(3,470)
|
-4%
|
95
|
1.8
|
| Caramel |
Roadside
At.
|
74.500
(6,210)
|
-
|
12
|
0.07
|
| The
Witnesses |
Strand
|
14,700
(4,900)
|
-
|
3
|
0.01
|
| Tre |
Cinema
Libre
|
3,600
(1,800)
|
-
|
2
|
0.01
|
Domestic
Market Share - To January 31, 2008
| Distributor
(titles) |
Gross*
|
Market
Share
|
| Warner
Bros. (10) |
172.1
|
20.40%
|
| Fox
(6) |
142.1
|
16.90%
|
| Paramount
(4) |
92.8
|
11.00%
|
| Buena
Vista (5) |
88.4
|
10.50%
|
| Fox
Searchlight (3) |
77.6
|
9.20%
|
| Sony
(7) |
76.2
|
9.00%
|
| Universal
(3) |
37.9
|
4.50%
|
| Par
Vantage (5) |
29.7
|
3.50%
|
| Focus
(2) |
28.1
|
3.30%
|
| Lions
Gate (3) |
22.9
|
2.70%
|
| Overture
(1) |
16.5
|
2.00%
|
| MGM
(5) |
15.1
|
1.80%
|
| Miramax
(2) |
13.7
|
1.60%
|
| New
Line (1) |
8.9
|
1.10%
|
| Picturehouse
(1) |
5.3
|
0.60%
|
| FreeStyle
(2) |
4.7
|
0.60%
|
| Other
* (21) |
11.1
|
1.30%
|
| - |
843.1
|
100.00%
|
|
|