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..Gary Dretzka
..
Noah Forrest
..Leonard Klady
..R.J. Matson
..David Poland
..Douglas Pratt
..Ray Pride
..Michael Wilmington






October 14, 2007
Weekend Estimates
Domestic Market Share

We Own the Altar....

Why Did I Get Married?, the latest from actor-filmmaker Tyler Perry, led weekend movie going in its debut with an estimated $22.9 million. The frame also saw the thriller We Own the Night bow third overall with $10.8 million and an OK bow for Elizabeth: The Golden Age of $6.1 million. However, the independent sports themed The Final Season was left off base with $690,000.

Niche preems included a hefty single screen launch of $26,400 for Control about the Brit band Joy Division and a good golly Miss Dolly $12,600 theater average for Lars and the Real Girl in seven exposures. There was also good response to a couple of new Bollywood releases but only tepid returns for the remake of Sleuth.

Overall business bumped up 18% to roughly $101 million but slipped back 10% from the comparable 2006 session. A year ago the debut of The Grudge 2 edge out the second weekend of The Departed in a close finish that netted grosses of $20.8 million and $19 million. The year to date is now running a bit less than 6% ahead of last year's pace.

Since his 2002 film debut Diary of a Mad Black Woman, Tyler Perry has been effectively mining a core Afrocentric audience with tales of the middle class contemporary Black experience. Why Did I Get Married? is again based on one of his plays already available on DVD. Perry has emerged quite rapidly as a potent commercial filmmaker even though he's only inched slightly beyond his base audience.

The crime drama We Own the Night earned generally positive reviews and good if unspectacular box office. The same could be said for Elizabeth: The Golden Age though critical response tilted toward the negative when it was compared to the 1998 film on the monarch's early reign. The question for both is how well they will withstand the ceaseless wave of upcoming releases targeted at adult audiences.

Last weekend's toe tester for the legal thriller Michael Clayton didn't appear to have any impact - pro or con - on the picture's national launch. Its $10.7 million weekend was certainly credible and title star George Clooney's popularity appears to be an asset for sustaining interest in the coming weeks.

The more traditionally platformed Across the Universe finally expanded to national proportions and appears to be situated in a comfortable niche somewhere between niche and mainstream appeal. Still, the costly venture has a long road ahead of theatrical, CD and DVD exposure to return the roll of the dice.

The slow, steady roll outs of both The Darjeeling Limited and Lust, Caution continue to be on track while one can see The Assassination of Jesse James losing steam.

Positive response to Lars and the Real Girl translated well commercially for the black comic tale of a boy and his blow up doll girlfriend. Nonetheless the outré comedy will definitely have to earn its playdates. That uphill drive will be considerably harder for the re-envisioned Sleuth that's darker and less playful than its prior screen incarnation from 1972.

The sheer volume of movies both currently in theaters and scheduled through the end of the year has already created a Darwinian environment in which it's difficult to ascertain why some survive and others succumb. The heartier types include The Game Plan and 3:10 to Yuma while Eastern Promises, The Seeker and The Heartbreak Kid are disappearing into the tar pit and In the Valley of Elah never quite stepped up to the plate.

- Leonard Klady


Weekend Estimates - October 12-14, 2007

Title
Distributor
Gross (average)
% change *
Theaters
Cume
Why Did I Get Married?
Lions Gate
22.9 (11,400)
- 2011 22.9
The Game Plan
BV
11.2 (3,590)
-32% 3128 59.2
We Own the Night
Sony
10.8 (4680)
- 2362 11.47
Michael Clayton
WB
10.7 (4,260)
1384% 2511 11.8
The Heartbreak Kid
Par
7.4 (2,280)
-47% 3233 26
Elizabeth: The Golden Age
Uni
6.1 (3,070)
- 2000 6.1
The Kingdom
Uni
4.6 (1,620)
-53% 2836 40
Across the Universe
Sony
3.8 (3990)
-9% 954 8.91
Resident Evil: Extinction
Sony
2.5 (1,110)
-47% 2249 45.42
The Seeker: The Dark is Rising
Fox
2.1 (660)
-44% 3173 7.1
Good Luck Chuck
Lions Gate
1.9 (980)
-48% 1951 30.72
3:10 to Yuma
Lions Gate
1.4 (780)
-56% 1820 51.4
Feel the Noise
Sony
3.4 (3,310)
- 1020 3.77
Mr. Woodcock
New Line
1.1 (810)
-52% 1373 24.4
The Darjeeling Limited
Fox Searchlight
1.1 (11,650)
91% 95 2.1
Into the Wild
Par Vantage
.92 (6,010)
-28% 153 3.9
Eastern Promises
Focus/Alliance
.80 (1,020)
-62% 781 16.2
Transformers
Par
.71 (1,970)
-24% 360 317.6
The Final Season
FreeStyle
.69 (680)
- 1011 0.69
The Brave One
WB
.65 (520)
-72% 1255 36
The Bourne Ultimatum
Uni
.63 (1,030)
-47% 611 225.6
Lust, Caution
Focus
.59 (7,660)
62% 77 1.2
The Jane Austen Book Club
Sony Classics
.51 (510)
-62% 1001 3
Weekend Total ($500,000+ Films)
$79.64
- - -
% Change (Last Year) -
-26%
- - -
% Change (Last Week) -
-11%
- - -
Also debuting/expanding
In the Valley of Elah
WIP
.40 (550)
-70% 725 6.3
Assassination of Jesse James
WB
.39 (2,390)
-7% 163 1.4
Laaga Chunari Mein Daag
Yash Raj
.31 (4,320)
- 72 0.31
Bhool Bhulaiyaa
Eros
.29 (5,210)
- 55 0.29
Lars and the Real Girl
MGM
89,200 (12,600)
- 7 0.09
Sleuth
Sony Classics
47,100 (5,230)
- 9 0.05
Control
Weinstein Co.
26,400 (26,400)
- 1 0.03
Terror's Advocate
Magnolia
9,900 (3,300)
- 3 0.01
King Corn
Balcony
7,500 (7,500)
- 1 0.01
Berkeley
Jung
3,900 (1,950)
- 2 0.01

Canada Box Office - To October 5-11, 2007

Title 
Distributor
Gross
Cume
The Heartbreak Kid
Par
1,881,697 1,881,697
The Game Plan
BV
1,576,831 3,194,183
The Kingdom
Uni
1,547,444 3,655,526
Resident Evil: Extinction
Sony
751,073 4,678,958
Good Luck Chuck
Maple Pictures
607,171 3,065,803
Eastern Promises
Odeon
542,404 2,574,641
The Seeker: The Dark is Rising
Fox  
537,628 537,628
Across the Universe
Sony
443,121 1,206,710
Sydney White
Uni
392,959 1,832,350
The Brave One
WB
347,885 3,124,954
3:10 to Yuma
Maple Pictures
340,567 3,916,969
Shakes Hands with the Devil
Seville
316,117 640,247
Superbad
Sony
303,882 15,105,832
Mr. Woodcock
Alliance
297,749 2,894,450
The Bourne Ultimatum
Uni
227,390 24,128,598
Transformers
Par  
217,437 26,687,887
Silk
Odeon
173,162 754,677
The Jane Austen Book Club
Mongrel 
153,605 169,531
In the Valley of Elah
WB
142,664 432,439
Into the Wild
Par Vantage
134,821 160,481
Feel the Noise
Sony
123,603 123,603
Les 3 p'tits cochons
Christal
121,794 4,293,526
Michael Clayton
WB
113,739 113,739
Hors de prix
Christal
111,375 111,375
Odette Toulemonde
Equinoxe
109,465 244,273

 

Domestic Market Share - October 11, 2007

Distributor (releases)
Gross
Percentage
Paramount (17)
1242.5
16.40%
Sony (24)
1084.7
14.40%
Warner Bros. (27)
1042.2
13.80%
Buena Vista (16)
999.2
13.20%
Universal (17)
896.9
11.90%
Fox (18)
744.1
9.90%
New Line (10)
402.3
5.30%
MGM (20)
289.1
3.80%
Lions Gate (17)
241.9
3.20%
Focus (7)
103.2
1.40%
Fox Searchlight (12)
92.1
1.20%
Miramax (7)
63.2
0.80%
Picturehouse (7)
56.9
0.80%
Other * (241)
298.7
3.90%
-
7557
100.00%

 

 

 

 


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