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..Gary Dretzka
..
Noah Forrest
..Leonard Klady
..R.J. Matson
..David Poland
..Douglas Pratt
..Ray Pride
..Michael Wilmington






June 3 , 2007
Weekend Estimates
Domestic Market Share

Shiver Me Trimester ..

The scurvy crew of Pirates of the Caribbean: At World's End once again plundered heartiest with an estimated weekend booty of $43.7 million. However, its fiercest competition came not from a tent pole but the bawdy high concept comedy Knocked Up that grossed $29.3 million.

The frame also featured less stellar result for national debuts of the thriller Mr. Brooks with a fourth place finish of $9 million and listless returns of $1.3 million for the inspirational sage Gracie. Limited release freshmen included a substantial $46,200 from five venues for Russia sci-fi odyssey Day Watch and a three-screen gross of $15,600 for the documentary profile Mad Love.

While business didn't sail off the edge of the world, sharp drops were anticipated following the Memorial weekend holiday. In a summer that thus far has trued to the adage: the bigger they are, the harder they fall, Pirates took a hard 62% decline on the comparative three-day spans. Overall business declined by 37% from seven days earlier and slipped 2% from 2006 when the opening salvo of The Break-Up was the first seasonal surprise with a $39.2 million box office.

There had long been an inkling that Knocked Up - a randy relationship comedy with a soft center - would be well received pitted against the summer behemoths. However, no one anticipated the film would be warmly embraced by the critics. The film both exceeded expectations and skewed unexpectedly older and female and that adds up to prospects of a more durable theatrical run.

It was no such luck for Mr. Brooks, a nasty little thriller with Kevin Costner cast against type in a malevolent role. The nagging question boiled down to whether audiences weren't buying the actor in the role or simply weren't buying him period. And one had the sneaking suspicion that the masses steered clear of Gracie because its upbeat arc felt just a little bit to familiar and redundant.

The slow roll out of the Irish musical-romance Once continued to surprise. Industry wisdom almost demands distribution strike while the iron is hot but with such a subtle confection there's every suspicion an aggressive push would squander its true potential.

The latest from Bollywood - Fool In Final - proved a disappointment and one suspects the bow of the contemporary vampire yarn Rise: Blood Hunter was propelled by contractual demands rather than commercial prospects.

The frame also featured Day Watch, the Russian follow up to Night Watch that garnered positive critical response but spurted out commercially in the U.S. The new entry shows signs of repeating that scenario and one has to speculate whether Fox will make good on its past promise of investing in a third episode to be shot English-language tovarich.

by Leonard Klady


Weekend Estimates - June 1-3, 2007

Title Distributor
Gross (average)
% Change
Theaters
Cume
Pirates of Caribbean: At World's End
BV
43.7 (10,020)
-62%
4362
217.1
Knocked Up
Uni
29.3 (10,190)
-
2871
29.3
Shrek the Third
Par
26.8 (6,520)
-
4109
254.7
Mr. Brooks
MGM
9.0 (3,660)
-
2453
9
Spider-Man 3
Sony
7.6 (2,040)
-47%
3723
318.3
Waitress
Searchlight
1.9 (3,160)
-38%
605
9.3
Gracie
Picturehouse
1.3 (1,120)
-
1164
1.3
Bug
Lions Gate
1.2 (710)
-64%
1664
6.1
28 Weeks Later
Fox
1.1 (1,010)
-56%
1121
26.5
Disturbia
Par
1.1 (1,050)
-44%
1035
76.7
Wild Hogs
BV
.79 (2,150)
-43%
368
164.4
Georgia Rule
Uni
.58 (610)
-69%
953
18.1
Fracture
New Line
.52 (860)
-59%
608
38.1
Away from Her
Mongrel/LGF
.51 (1,660)
-52%
308
3.9
Weekend Total ($500,000+ Box Office)
-
$125.40
--
-
-
% Change (Last year)
-
-2%
--
-
-
% Change (Last wknd)
-
-37%
--
-
-
Also debuting/expanding
Once
Searchlight
.44 (7,370)
33%
60
1.07
Fool In Final
Shamaroo
84,500 (2,280)
-
37
0.08
Day Watch
Searchlight
46,200 (9,240)
-
5
0.05
Rise: Blood Hunter
IDP
23,700 (990)
-
24
0.02
Crazy Love
Magnolia
15,600 (5,530)
-
3
0.02

International Grosses: To May 24, 2007

Title
Distributor
Gross
Spider-Man 3
Sony
770,965,080
300
WB
440,949,612
Night at the Museum *
Fox
393,645,651
Wild Hogs
BV
236,820,424
Ghost Rider
Sony
225,790,901
The Pursuit of Happyness *
Sony
209,105,741
Mr. Bean's Holiday
Uni/Wk Title
176,801,339
Shrek the Third
Par
169,008,690
Norbit
Par
158,344,470
Music and Lyrics
WB
145,956,146
Meet the Robinsons
BV
145,630,981
Blood Diamond *
WB
134,413,770
Blades of Glory
Par
131,256,376
Bridge to Terabithia
BV/Summit
119,149,335
Dreamgirls *
Par
117,549,536
Rocky Balboa *
MGM/Fox
106,742,344
Casino Royale *
Sony
102,970,798
Happy Feet *
WB
93,972,684
TMNT
WB/Weinstein
88,726,509
Shooter
Par  
88,673,463
* does not include 2006 box office

Domestic Market Share: To May 24, 2007

Distributor (releases)
Gross
Mrkt Share
Sony (16)
774.2
22.60%
Paramount (13)
669.7
19.60%
Warner Bros. (17)
461.6
13.50%
Buena Vista (13)
398.7
11.70%
Fox (13)
282.2
8.30%
Universal (9)
216.9
6.30%
New Line (6)
105.2
3.10%
MGM (11)
81.7
2.40%
Lions Gate (9)
73.1
2.10%
Fox Searchlight (8)
59.9
1.80%
Miramax (4)
43.2
1.30%
Focus (2)
38.2
1.10%
Picturehouse (2)
37.2
1.10%
Sony Classics (8)
28.3
0.80%
Weinstein Co. (5)
25.9
0.80%
Paramount Vantage (3)
25.3
0.70%
IDP (5)
21.9
0.60%
Other * (107)
74.6
2.20%
* none greater than 0.4%
3417.8
100.00%

 

 

 


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