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Born
to be Mad ...
Though tracking
was upbeat, no one expected Diary of a Mad Black Woman
to top weekend movie going with an estimated $21.2 million gross.
In a very close competition with the third weekend of Hitch,
the independently produced social comedy starring and conceived
by Tyler Perry appeared to have the edge and certainly
ranks immediately as one of the season's surprise successes.
The span also
saw national debuts for the chiller Cursed and the action-comedy
Man of the House. Neither film displayed more than passable
interest in a frame that should run up a tally of slightly more
than $120 million.
Black Woman
had been generating industry buzz going into the weekend with
reports of brisk group sales. Perry's niche following will obviously
expand based on the impressive $14,300 theater average. It should
also expand the picture's to date dominant Afrocentric and female
appeal.
Constantine
took a hefty 62% plunge to rank third overall with $11.4 million,
followed by the two freshmen outings. Neither Cursed nor
Man of the House were promoted with much vigor and their
respective grosses of $9.4 million and $9 million and mid-$3,000
theater averages indicate short and not terribly fruitful theatrical
lives.
Overall business
abated by about 9% from the prior weekend and 22% from 2004. A
year ago The Passion of the Christ arrived with a jaw dropping
$83.8 million and the prospect of lightning striking twice wasn't
on anyone's weather forecast. And while there's an anticipated
further erosion from Sunday's Oscar broadcast, its significance
should be less severe based on current films in the marketplace
and the films up for honors.
The traditional
last minute surge and stamina for Oscar contenders was in evidence
with such films as Million Dollar Baby, Sideways, The Aviator,
Being Julia, Finding Neverland and Hotel Rwanda each
demonstrating virtually unchanged interest from the past several
weekends. There's every indication that winners in major categories
will receive a noticeable boost and the award also-rans will quickly
evaporate from the screen scene.
The first
major expansion for Bride and Prejudice continued to show
encouraging response with the film inspired by Bollywood musicals
grossing roughly $850,000 from 156 venues. Meanwhile, Bewaafa
- the latest from India - debuted to no more than OK results
of $130,000 from 46 screens on the specialized circuit.
Another Oscar
contender - Germany's Downfall - added two screens in Los
Angeles and its trio of playdates generated a solid $41,000.
Other debuting
niche fare had passable to poor results. The Czech award winner
Up & Down generated about $31,000 from six screens
while the Brazilian import The Other Side of the Street
grossed $4,500 from a single booking. A couple of French imports
failed to translate in Quebec including 5 x 2 with a dull $18,000
from 9 playdates and Malabar Princess even duller with
$11,600 in six outings. The Canadian family comedy Daniel and
the Superdogs growled to a surly $58,000 from approximately
64 dog houses.
- by Leonard
Klady
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