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My Kingdom for a Trojan
Horse
Troy,
the movie, may not have launched 1000 ships but it did command
the playing field with an estimated $45.5 million while the second
weekend of Van Helsing took a sharp 60% downturn to rank
second with $20.5 million. The only other national release was
the niche-targeted Jamie Foxx comedy Breakin' All the
Rules that slotted fourth overall with roughly $5.3 million.
The marketplace
was on the lethargic side with movie going dipping about 2% from
one weekend earlier and a significant 33% off the pace of 2003.
A year ago Matrix Reloaded got a jump on the weekend with
a Wednesday debut that generated $134.3 million ($91.8 for the
3-day span) with the counter-programming of Down with Love
turning in a lackluster $7 million.
In addition
to its domestic tally, Troy will add roughly $55 million
from 47 overseas markets for a global gross approaching $100 million.
Figures were dribbling in Sunday but early reports had the historic
Greek epic eyeing roughly $8 million in Germany, $7 million in
Australia and $6 million from Spain. France should finish close
to $5 million with Mexico adding about $2.5 million. The film
also had excellent previews in the U.K but has yet to open in
Japan, Italy or Russia.
Troy
rang in with an opening day figure of $17.5 million that was slightly
off the pace of Van Helsing's bow last weekend and like
the vampire hunter saw no improvement at the Saturday box office.
Outward appearance would suggest the audience is skewing toward
a male crowd but Warner Bros. distribution president Dan Fellman
says exit polls indicate the film is pretty close to a 50/50 gender
split.
The Burbank
crew is putting the best face on the launch citing it among the
best openers for an R-rated non-sequel. It ranks second to 8 Mile
($51.2 million) and significantly ahead of Gladiator ($34.8
million). However, those films opened outside of summer. Overseas
it's tracking better than either The Last Samurai or Van
Helsing. Still, one senses a degree of disappointment, or
at least frustration that they were unable to crack $50 million
or better for the 160 minute spectacle.
Initial results
overseas for Van Helsing's second weekend also experienced sharp
drops but still not as severe as in the U.S.
While Breakin'
All the Rules held no great sway in the marketplace, a couple
of niche releases were attracting potent business. Televisa's
controversial satire A Day Without a Mexican connected
with better than $500,000 from 55 theaters that bodes well for
expansion into non-Latino markets. Also ringing up impressive
numbers was the quirky omnibus yarn Coffee and Cigarettes with
a weekend gross of slightly more than $100,000 from five screens.
Additionally,
the documentary Super Size Me roughly doubled its playdates
to 89 engagements and got a 43% jump to $740,000. Never to receive
a McDonald's tie-in, the film is demonstrating the same sort of
commercial fire as Bowling for Columbine but will require
careful expansion and clever promotion if it hopes to generate
comparable commercial returns. The marketplaces other super sizer
- the 1954 Japanese version of Godzilla - planted its paw
on L.A. and continued to breathe monster grosses on a couple of
screens.
The frame
was also awash with specialized openers with the French import
Strayed tallying up a quite strong with about $20,000 from
two Manhattan venues. Another French title, Jeux d'enfants
(Love Me If You Dare) bowed in 16 locations in Quebec but
figures were unavailable Sunday morning. Hector Babenco's
prison comedy-drama Carandiru locked up a disappointing
$17,000 plus from six cells and a couple of American indies had
mixed results. The streetwise After Freedom looked respectable
with $11,200 from two sites but the oddball drama A Slipping
Down Life sank with slightly less than $10,000 from five theaters.
- by Leonard
Klady
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