|

Stake
and Small Fries
Van Helsing
unleashed an estimated $54.2 million to go way ahead of the
class in the start of Hollywoods summer movie season. The
vampire hunter staked out an additional $53 million in 41 international
territories for a $100 million plus global debut that bodes well
for eventual worldwide theatrical revenues of $300 million.
The weekends
other national opener - the maturing Olsen twin comedy New
York Minute - neither worked as counter programming nor advanced
the duos big screen aspirations. It ranked fourth overall
with an anticipated $6.2 million. Far more arresting was the limited
bow of the documentary Super Size Me that rang up close
to $600,000 and theater averages of $14,000.
The frame
should tally in at close to $115 million for a nominal 2% boost
from the prior weekend and a 12% boost from one year earlier.
In 2003, X2 held top spot in its second weekend with $40
million followed by the $27.6 million bow of Daddy Day Care.
The 19th ranked picture that weekend was the Quebec opening of
The Barbarian Invasions with $460,000 from 134 theaters.
Its gone on to win an Oscar and a worldwide gross approaching
$30 million.
While the
pricey horror adventure Van Helsing opened more or less
to expectations domestically, it exceeded overseas projections.
Its estimated $53 million was easily UIP/Universals biggest
ever opening with first place rankings across the board including
the U.K. ($9.7 million), Germany ($7.6 million), Spain ($5.1 million),
France ($4.1 million), Australia ($3.6 million), Italy ($3.5 million)
and Mexico ($2.9 million). Still, prospects of earning back its
costs from theatrical exposure appear unlikely and will give the
studio pause about prospects for a second outing now that hes
taken care of Dracula, Frankenstein and The Wolf Man.
Next weekends
highly anticipated Troy could take a major bite out of
Van Helsing not only in North America but in the 49 countries
it will open simultaneously.
Expectations
for the Olsens New York Minute, while modest, were
still in the low teens and diplomatically 75% greater than reported
Sunday. The Twins have been highly successful in a series of direct-to-video
movies and Minutes ancillary business could well determine
how quickly they will return to the big screen arena.
Continuing
titles saw Van Helsing eating up 50% of the marketplace
and, graded on the curve, 40% drops were a good result. On that
plus side, Mean Girls added $14.5 million in its second
weekend and a $43 million cume. However, sophomore sessions of
Laws of Attraction, Godsend, Envy and Bobby Jones:
Stroke of Genius were brutal with none of the quartet remotely
approaching an eventual box office of $20 million.
Morgan
Spurlock's chronicle of his own month long McDonalds-only
diet in Super Size Me was the sort of hot button stunt
that was never going to be reality TV fodder. Clever promotion
and marketing translated into an excellent opening weekend expected
to be close to $600,000. One could quibble that the film went
out too wide in New York, Los Angeles, Chicago and D.C. resulting
in diminished per screens (averages were double in markets playing
exclusive engagements). However, theres a lot to be said
about capitalizing on initial heat and building upon it.
The remaining
pictures launched in regional and specialized fashion were a very
eclectic mix. The Boston Red Sox Movie, a documentary account
on the teams 2003 almost pennant season, was launched in
17 Bean Town locations to an impressive $88,000. Still, its
unlikely the film will play to other than true believers.
Also impressive
was the revival of the original 1954 Godzilla in its original
Japanese incarnation (no Raymond Burr) with 20 minutes
of film not previously seen in America. It fired up almost $30,000
in two venues and is stomping toward a theater near you.
Argentinas
Oscar submission Valentin had OK results of about $14,000 from
two venues but a trio of openers from the American indie sector
was lackluster. Lantern Lane launched Seeing Other People
in 16 theaters to about $36,000 while Innovations 10-screen
bow of A Foreign Affair generated a little more than $11,000.
Strands The Mudge Boy was also eyeing about $11,000
but playing in six fewer locations.
- by Leonard
Klady
|