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The
Mean Season
As If
Mean Girls
strutted their stuff and it was considerable as the hip, teen
comedy led the weekend with an estimated $24.6 million. However,
an additional quartet of national debutants took poor seconds
in a generally tepid marketplace bracing for the onslaught of
summer releases that begins next weekend with Van Helsing.
It was back
to school for Paramount with Mean Girls
and not
a moment to soon. The studio's last hit was School of Rock
and the current success echoed back to Clueless. It's also
worth noting that it's had a long string of films targeted to
teenage girls thanks to its synergistic hook up with MTV, but
this caustic valentine is tied to Saturday Night Live.
And, not surprisingly, exit polls indicated its audience was 70%
female and 50% teen. That demo found its movie.
The new teen
fave also took a large bite out of last weekened's frosh entry
13 Going on 30 but the second frame of the psychological
thriller Man on Fire held well, ranking second with an
estimated $15 million.
Overall business
should tally in at slightly more than $100 million for a modest
1% bump from seven days later but was a significant 36% down from
the 2003 slate. One year ago, the summer got an early bang with
the $85.6 million bow of X2: X-Men United and Disney's
counter programming of Lizzie Maguire debuting second with
$17.3 million.
A trio of
the new releases clustered behind the top three with the romantic
comedy Laws of Attraction and the chiller Godsend in a
tight race for fourth spot. Godsend was the clear winner
Friday but slipped behind the Pierce Brosnan-Julianne Moore
outing on Saturday and the Omen for it darkens today. Laws
of Attraction looks to be roughly $100,000 ahead for the three
days with $6.8 million and both films registered disappointing
theater averages just shy of $3,000.
DreamWork's
ironically titled Envy engendered little of that emotion
as the social satire scraped out about $6 million in the crowded
marketplace. Still, it was generally a title challenged frame
with Godsend generating less than angelic grosses and Laws
of Attraction defying commercial magnetism.
Also on the
casualty list was the biopic Bobby Jones: Stroke of Genius
on the 1920s golf legend. It grossed about $1.1 million in the
round played without a handicap to theater averages of less than
$1,000 and was the sort of grand slam one doesn't want in the
movie arena.
The weekend
was also quite active with specialized and regional fare. The
latest from Bollywood, Eros Entertainment's Main Hoon Ha,
was tuneful with close to $600,000 from 85 engagements and Alliance's
latest Quebec offering Monica la Mitraille had a fair start
of $260,000 from 88 screens.
The kid's
baseball entry Mickey, produced and written by John
Grisham, entered six markets and managed to hit a single with
a gross of about $77,000 from 42 venues.
In specialized
outings, The Saddest Music in the World hit the right note
in its debut on four screens (three in Canada) with an estimated
$52,000. Comparatively speaking, it marks a commercial breakthrough
for filmmaker Guy Madden. Zeitgeist's fest fave Since
Otar Left deposited a respectable $11,000 from two Manhattan
locations and in a season marked by "he has risen,"
the reissue of Monty Python's The Life of Brian resurrected
an impressive $27,500 from four playdates.
- by Leonard
Klady
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