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Divide
& Conqueror
It was a little
too close for comfort, but barring blizzards and other natural
catastrophes Man on Fire burned just a little bit brighter
than 13 Going on 30 in their respective weekend debuts.
The films opened to estimates of $22.7 million and $22.1 million
and most pundits had the two films within $1 million of each other,
though pulling from different viewing pools.
It's rare
to find a situation in which multiple national openers don't egregiously
step on one another's metaphoric toes. Just last week Kill
Bill Vol. 2 and The Punisher were blood spattered as
they targeted essentially the same core crowd. Man on Fire,
a violent saga of vengeance starring Denzel Washington
caught the attention of males, African Americans and Hispanics
while 13 Going on 30 - a distaff spin on Big headlining
Jennifer Garner - skewed female, younger and older and
more white bread.
Both films
bowed to slightly better than anticipated grosses and were the
essential difference in a 6% increase from business in 2003. Last
year, first place went to the twisty thriller Identity with $16.2
million followed in fifth spot by Confidence with $4.6
million. Two additional films - It Runs in the Family and
The Real Cancun - bowed to $2.8 million and $2.1 million.
The weekend should generate about $98 million overall (the second
sub-$100 million weekend in 2004) for a 7% decline from seven
days earlier.
The frame
also featured a multi-city break for the animated feature Clifford
that generated roughly $660,000. The adventures of the cartoon
hound have been playing off in test releases in such cities as
Seattle and Minneapolis over the past two months that have added
about $1.1 million to the coffers. It's primed to bark again shortly
on home video.
The second
weekends of aforementioned Bill 2 and Punisher weren't
exactly anemic though both saw their initial furry diminished
by more than 50%, supporting the old adage about the bigger they
are
However, there are plenty of pictures in the marketplace
with comparably steep declines such as The Alamo and The
Whole Ten Yards that started out on a significantly lower
rung on the box office chart that challenge the observation.
In regional
launches L'Incomparable Mademoiselle C failed to live up
to its title in Quebec. The comedy grossed a disappointing $120,000
from 84 screens. The frame also saw the first venture from Slamdance
as a distributor with the quirky Faster going quite well
with a $16,000 tally from a single screen. Empire's solo Manhattan
engagement on Japanese Oscar short-listed The Twilight Samurai
was also OK with a $7,500 box office.
Less sturdy
were Thinkfilm's documentary The Agronomist with about
$28,000 from eight engagements while the indie thriller Close
Your Eyes barely blinked with a $21,400 gross from 17 venues.
The curiosity
of the frame was Korean distributor Cinema Service's decision
to four-wall that country's box-office smash Silmido on
four Southern California screens. Drawing heavily on the Asian
community the Dirty Dozen-like yarn of political assassination
averaged an excellent $13,000 theater average. However, it remains
unclear whether the company plans to create an on-going program
targeted to that niche in much the same way that Hindi-language
films have established and once fueled circuits for Mexican and
Chinese movies.
- by Leonard
Klady
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