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Shootout
at the OK Bijou
While the
outcome of the match up between Kill Bill Vol. 2 and The
Punisher was never in doubt, the fact that both films fared
better than anticipated only fuels the pressing question of the
weekend: Why were these two films going head to head? The finale
of the Quentin Tarantino revenge saga topped the frame
with close to $25 million with second spot clinched by the vengeful
Marvel comic hero with roughly $14 million.
It's already
been well reported that The Punisher had locked down its
release date six months ago and only recently found itself in
competition with Kill Bill 2 - initially scheduled for
February. While the precise reasons for the latter move by Miramax
remains fuzzy, Lions Gate's decision to maintain the 4/16 launch
wasn't simply stubbornness. The company didn't have a lot of wiggle
room with its next release Godsend just two weeks away
and with the number of national releases running more than 20%
ahead of 2003 there really aren't a lot of 'good" dates for
any distributor and especially an independent.
The consensus
entering the frame was that Kill Bill 2 would gross around
$20 million and The Punisher would trail with $10 million.
Both films clearly had their sights on males under the age of
25 and that's exactly the group that bought tickets for both films.
And while exit polls indicate that The Punisher remained
competitive with KB2 among black and Hispanic audiences, the edge
for the latter came from white and Asian men. The toe-to-toe stand
literally cost each film millions and that's a particularly tough
pill for LGF to swallow.
Overall weekend
business of close to $105 million was flat with last weekend's
Easter celebration and off 10% from 2003. Last year's comparable
calendar date fell on Easter weekend when the second weekend of
Anger Management led the field.
The current
span also saw the national debut of Connie and Carla bow
to a disappointing $3.4 million and rank 13th overall. There was
considerably more interest from the press than the public as to
whether star and writer Nia Vardolos would have a second
big fat commercial helping and despite grudgingly positive reviews
the answer was a big fat "no."
The other
surprise was that the anticipated drop in business for The
Passion of The Christ was even more severe than expected.
While pundits foresaw its box office tumbling in half, the controversy
of 2004 sank by more than 70% and now appears to be out of range
of a $400 million domestic gross.
Less surprising
was the 55% hit experienced by The Alamo. The film has
already entered the lore of movie catastrophes and spawned countless
jokes including one that has a Disney relaunch capitalizing on
favorable reviews for actor Billy Bob Thornton and the
new title: Bad Santa Anna.
In the specialized
arena, Sony Classic's had no appreciable resistance to its NC-17
rated Young Adam that grossed a respectable $51,000 from
nine venues. Also opening to OK results were Prime Media's thriller
Close Call with about $12,000 from four screens and a single
screen return of $5,600 for Small Planet's Gypsy 83.
Holdover titles
generally had post-Easter blues that translated into declines
between one-third and one-half of holiday sales. The brighter
end of the spectrum was repped by Johnson Family Vacation,
Home on the Range and Ella Enchanted while second weekends
of both The Whole Ten Yards and The Girl Next Door were
harder hit.
- by Leonard
Klady
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