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Hellelujah!
Justice -
movie style - was served and served up as Hellboy unleashed
its commercial wrath for an estimated $23.2 million and The
Rock was Walking Tall at $15.2 million. The two freshmen
entries provided a potent push for excellent weekend returns that
were once again significantly ahead of 2003.
Comic book
fugitive Hellboy was just waiting to explode thanks to
a carefully orchestrated campaign that teased the uninitiated
and obviously drew from a larger pond than its cult fan base.
Ironically, commercial expectations for the film had been pegged
more modestly entering the weekend and by Sunday the tune had
changed to speculation of an even more bountiful debut had it
not been competing with Walking Tall.
Though liberally
based on the 1973 yarn of a real life Southerner that became the
poster boy for vigilante justice, the new Walking Tall retains
the original's essence. It was perceived as a distant also ran
to the comic book hero-villain but, again, surprised the pundits
with more box office potency than one normally gets from a big
stick.
The disappointment
of the frame was Disney's animated Home on the Range that
bowed in fourth spot with about $14.1 million just behind the
second weekend of Scooby-Doo 2. It's not the first time
that Disney's illustrated franchise has gone into a declining
cycle and critics have stated the division was in need of a toon-up.
Of late Pixar has stolen its thunder and the Mouse House's current
internal strife has put added pressure on the company to turn
around its fortunes in that particular entertainment arena.
Weekend business
should generate close to $130 million for a sizeable 9% boost
from last weekend. It's also a significant 33% better than 2003
when the top three were all newcomers. Last year's trio were Phone
Booth, What a Girl Wants and A Man Apart with
respective grosses of $15 million, $11.4 million and $11 million.
Also bowing
nationally was The Prince & Me that charted sixth with
just shy of $10 million. Paramount, its distributor, has had a
very bad recent case of the box office yips and this modern day
romantic fairy tale isn't about to change its fortunes. Like so
many of the studio's recent releases, it has the air of something
safe and formulaic.
Among holdover
titles, the second weekends of both The Ladykillers and
Jersey Girl both took sizeable hits of more than 40%. However,
the recent entry experiencing the worst downturns is Dawn of
the Dead that, despite good reviews and exit polls, is bleeding
at a weekly rate of 60% and initial expectations of an $80 million
have now been scaled back to $65 million.
The approach
of Easter appears to have resurrected the vitality of The Passion
of The Christ with the current frame just 15% down and next
weekend expected to be even stronger. The film bowed in both Spain
and France over the weekend with the former expected to gross
a strong $2 million from about 400 theaters to rank first and
a tighter race anticipated in France where opening day figures
were lower than anticipated.
Specialized
bows included Paramount's Sundance entry The United States
of Leland with a passable $48,000 gross from 14 venues. There
was also good response to a pair of Asian acquisitions including
Miramax's oft-delayed opening of Shaolin Soccer with an
estimated $35,000 from six screens and Sony Classics' Korean Oscar
submission Spring, Summer, Fall, Winter, Spring
slightly more potent with $40,000 also from six locations.
- by Leonard
Klady
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