|

Ardor
Dominates With Newcomers Peeking Over the Sill
The juggernaut
that is The Passion of The Christ continued apace as it
once again ascended to the top of the weekend box office with
an estimated $33.1 million. The frame also boasted a solid debut
for the psychological thriller Secret Window and disappointing
results for the second installment of the Cody Banks series.
The continued
strength of The Passion once again translated in a box
office boost from 2003. It now appears that the film will experience
35% to 40% weekly drops with an anticipated bump around Easter.
However, there's no immediate indication that it will heal undue
heat from competing films in the marketplace and that should result
in a final domestic tally of more than $350 million.
In hindsight
the two unseen factors in the picture's success have been its
ability to draw in untraditional and infrequent film goers and
the degree to which its been able to spark repeat business. Though
the exact composition of its repeaters hasn't been fully identified,
the echo audience appears to be composed of both the usual suspects
as well as an older crowd.
Incoming action
was spearheaded by Secret Window, a familiar Stephen
King yarn headlining Johnny Depp that opened to roughly
$18.6 million to rank second overall. Though largely pilloried
critically, the film bowed to pretty much anticipated business.
The same could not be said of Cody Banks: Destination London
that was eyeing $10 million but grossed just shy of $8 million
to slot fifth in the lineup.
The first
Cody with Frankie Munoz opened one year ago to $14.1 million
and trailed the second weekend of Bringing Down the House
at $22 million and was just ahead of the $13.5 million bow of
The Hunted. The current weekend is headed toward about
$115 million for a 12% improvement on 2003 and a decline of 18%
from seven days earlier.
The other
big news of the weekend was Warner Bros.' bow of Nascar: The
Imax Experience that rallied an estimated $1.5 million from
68 engagements. It marked the biggest opening - literally and
figuratively - for an original Imax production in both box office
and in the number of theaters. Since the studio bowed Matrix
Revolutions day-and-date, it's quickly moved into an on-going
commitment to large screen ventures with upcoming dates for such
conventional releases and the third Harry Potter and Catwoman.
The WB had
less stellar returns for its launch of the David Mamet
thriller Spartan that grossed an estimated $1.9 million
from a medium wide release in 832 theaters. Not unexpectedly the
film fared best in urban markets where critical response tended
to be more positive. The studio also sneaked its grisly thriller
Taking Lives over the weekend to generally good response
and got a better than usual distaff response to the vehicle starring
Angelina Jolie.
Once again
specialized film debuts were light, limited and unspectacular.
The Israeli drama Broken Wings opened in five locations
to about $23,000 while the Turkish, Cannes-prized Distant grossed
$12,000 at two Manhattan venues. Thinkfilm also had a two screen
bow for its Scottish oddball comedy-drama Wilbur Wants to Kill
Himself that generated about $13,000.
Second weekend
business on both Starsky & Hutch and Hidalgo
also held reasonable well ranking third and fourth on the roster
with respective box office of $16.2 million and $11.8 million.
And the last films standing from the Oscar race - The Return
of the King, Monster, Mystic River - shifted into final theatrical
phase with erosions of roughly one-third following respective
award bumps following the broadcast.
- by Leonard
Klady
|