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Warning: Gross Out
Leads to Box Office Indigestion
Weekend movie
going dipped to its lowest level this year despite the arrival
of a quartet of new movies and the sort of regional weather that
historically gets people into cinemas. Apart from the continuing
appeal of 50 First Dates, no film in theaters grossed more
than $10 million. The Adam Sandler-Drew Barrymore romantic-comedy
doubled its closest competitor with an estimated $21.5 million.
In addition
to four new entries, two films went out with sneak preview screenings
on Friday and Saturday. While admittedly expectations overall
leaned toward a soft frame, ticket sales were even more downbeat
than had been predicted.
Best of the
newcomers was Disney's young female targeted Confessions of
a Teenage Drama Queen that ranked second with an estimated
$9.1 million. The film had a slight edge over the freshman class
both because of the specificity of its audience and also as its
appeal group tends to rush out on opening weekend.
Slotting fourth
was DreamWorks' teen comedy Eurotrip with an expected $6.6
million bow. Coincidentally, DreamWorks bowed its similar appeal
comedy Old School one year ago and challenged Daredevil's
second weekend with a $17.5 million debut.
Overall weekend
ticket sales should edge just past $90 million, representing a
sizeable 27% drop from seven days earlier for the first three
days of the Presidents Day holiday weekend. Business was also
down by 20% from 2003 when Daredevil led with $18 million
and four new movies bowed to results ranging from excellent to
poor (MGM's Dark Blue grossing just $3.9 million).
The weakest
performers among the bowing foursome also came as no surprise,
though each was expected to perform better than their actuals.
The political satire Welcome to Mooseport fell somewhere
in the midst of the top 10 with roughly $6.2 million while Against
the Ropes wasn't Rocky enough as its yarn of an upstart
fight promoter and her boxer eked out about $2.8 million.
The sheer
volume of product that's propped up movie going for the past three
years has also meant that the marketplace tends to produce hits
and misses and very few mid-range performers. A handful of films
all grossed between $2.7 million and $3 million and will likely
been rearranged when final figures are reported Monday. Regardless,
the box office landscape for mainstream movies tends to bunch
up with movies that gross in excess of $75 million and those that
fall short of $50 million domestically.
Going out
in previews Friday was Fox's offbeat comedy The Girl Next Door.
The studio was upbeat about exit polling but had to admit that
attendance was disappointing and that it will do additional sneaks
Oscar weekend. Warner Bros. generated better sales Saturday for
Starsky and Hutch, though some engagements were poorly
attended. It's exit polls skewed toward males and to a slightly
older than anticipated audience.
With Oscar
seven days off, such films as Mystic River, The Return of the
King and Monster continued to hold their own in the
mainstream while Lost in Translation, In America and Girl
with a Pearl Earring remained competitive in the niches. However,
there was no sign of a last minute upturn and that's not a good
sign for reversing the telecast's declining numbers and rating
during the past decade.
Activity in
regional and specialized arenas was extremely quiet with the most
significant new indie opener - IFC's Norwegian import Kitchen
Stories - bowing with an encouraging $41,000 at eight venues.
There was also a very good 31-screen launch of the family friendly
The Blue Butterfly in Quebec that grossed close to $140,000.
- by Leonard
Klady
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