|

A
Whole Lotta Love!
There was
no question about who stole the hearts of movie goers on Valentine's
Day as 50 First Dates set a weekend record for a romantic
comedy with an estimated $47.2 million for the four-day President's
Day holiday frame. The pairing of Adam Sandler and Drew
Barrymore was clearly seen as a potent prospect with all potential
contenders steering clear of the date and giving it a clear path
for box office glory as it sailed past the prior $35.6 million
standard bearer Sweet Home Alabama (Dates grossed an estimated
$41.4 in its first three days of release).
While it was
good news for the comic romancer, the overall picture was less
buoyant. Weekend business will tally to roughly $147 million and
that's a decline of 12% from last year when the debut of Daredevil
led with $45 million and Disney's bow of The Jungle Book 2
added $14.1 million to the pot.
There was
considerable brooding among studio reps about the decision not
to go up against 50 First Dates in light of the fact that
four films will open next weekend and at least two are expected
to falter given the quartet have similar appeal and target audiences.
One of the studio reps indicated he would have opened his film
earlier but the final print was delivered last week.
Fox sneaked
its comedy Welcome to Mooseport Sunday and estimated the
previews drew a fair 60% capacity. Early tracking on Mooseport
and Paramount's Against the Ropes is worrisome but interest
in both Eurotrip and Confessions of a Teenage Drama
Queen aren't markedly better. The following week sees the
arrival of The Passion of the Christ and that film has
yet to set screenings for critics and is still unseen in the dozen
or so states that have anti-blind bidding laws.
The long weekend
proved a blessing for hold over titles with Miracle, Catch
That Kid and Barbershop 2 staving off sharp declines.
However, the biggest beneficiaries of the holiday were the Oscar
hopefuls as the telecast approaches on February 29. Return
of the King, Cold Mountain, Mystic River and Monster
all saw slight increases (on 3-day comparisons) while other contenders
experienced only minor erosion.
Sony Classics
did a major expansion of its animated The Triplets of Belleville
but generated disappointing averages as the film has limited appeal
to families.
In specialized
and limited debuts, New Line bowed its oft-delayed Highwaymen
primarily in Texas venues to an anemic $140,000 in 111 locations.
It's unlikely the film will receive national exposure.
The Quebec
thriller In the Eye of the Cat (Dans l'oeil du chat) was
marginally stronger with about $100,000 from 26 screens while
the 16 print launch of Deepa Mehta's The Republic of Love
failed to spark in Canada with a gross close to $32,000.
IDP's French
import La Mentale was another disconnect with just shy
of $10,000 from four playdates. The most encouraging of the new
limited entries was Monsieur Ibrahim with theater averages
of $9,500 from seven engagements. The film had an Oscar qualifying
run in December that resulted in a Golden Globe nomination in
that group's foreign-language category.
- by Leonard
Klady
|