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The
One That Got Away
The gap between
The Lord of the Rings: The Return of the King and the rest
of the pack continued to shrink, but the closing installment of
the epic trilogy of Middle Earth held a slim lead against Sony's
national expansion of Big Fish. The two films have respective
weekend estimates of $14.1 million and $13.9 million.
Or
will it play out differently?
New Line,
the Ringsmeister, is reporting a marginally higher weekend estimate
and claiming top spot. But Sony, repping Fish, also says it's
number one with an in-house estimate of $14.5 million. Most studio
trackers are siding with New Line.
However, here
are a few facts that aren't in dispute. Big Fish was first
on Friday with a daily gross of approximately $4.7 million that
put it ahead of Rings 3 by 25%. The order reversed on Saturday
as Fish business expanded by about 25% and the Rings ballooned
75%. Allowing for margin of error, the two films were virtually
tied for the two days. So, it all hinges on Sunday business and
that's where the prognosticators have a wide latitude and the
most generous can find that weather, football games and the like
will require them to revise downward when real figures are crunched
Monday morning.
About 20 years
ago the trade papers established the practice of reporting weekend
estimates and today virtually every major news outlet follows
suit. Because they are first, the predictions tend to be treated
as gospel and the actuals receive secondary notice. MCN crunches
its own numbers and this report tends to differ from others but
is no less likely to err. And that's why they are called estimates.
That said,
Big Fish had an effective expansion with the studio generating
considerably better than a $5,000 theater average it was felt
necessary to keep its commercial hopes alive. Return of the
King continues to play at a pace better than the prior two
episodes with its current cume at $312 million.
The weekend
also saw the debuts of a couple of national releases but neither
film was a standout. Miramax's comedy My Baby's Daddy -
being sold as an African American Three Men and a Baby
- ranked fifth with an estimated $8 million and respectable $5,560
theater average while Warner Bros.' Mandy Moore romantic
comedy limped into seventh place with $6.2 million.
Overall weekend
business should deliver a tally around $106 million for a 26%
slide from seven days earlier. It was also off roughly 4% from
2003 when the sole debuting national release Just Married topped
the charts with a $17.5 million weekend.
Holdover titles
typically experienced erosions of one-third to one-half from New
Year's weekend. Fox's Cheaper by the Dozen crossed over
into the $100 million club with The Cat in the Hat shy
of that mark by about $200,000 and both Something's Gotta Give
and The Last Samurai closing in on a seven figure domestic
gross. Only Something's Gotta Give appears likely to benefit
commercially from the traditional boost accorded Oscar nominees.
Newmarket
continued to cautiously expand Monster and maintained close
to a $10,000 theater average from its current 82 engagements.
Nick Broomfield's new documentary on real-life Monster
Aileen Worunos did almost $18,000 in its opening weekend at
three theaters.
Awards attention
also provided a modest boost for Lost in Translation but
such films as 21 Grams, In America and House of Sand
and Fog are all teetering on a future predicated on receiving
Academy Awards attention in high profile categories.
The frame
also saw a number of limited releases with the most conspicuous
being the reissue of the classic The Battle of Algiers
from 1966. The seminal docudrama has been in the news lately as
a favorite of military strategists grappling with Iraqi occupation
and looking at the way France lost its North African colony. The
film grossed about $66,000 on seven screens.
Utah based
HaleStorm released its latest family friendly picture The Home
Teachers at 20 venues for fair business of $64,000.
- by Leonard
Klady
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