|

Is That a Bushido Blade in Your Pocket
?
The Last
Samurai
cut a neat swath estimated at $23.9 million to claim the weekend
box office crown. It wasn't quite the potent entry expected within
the industry, whether one factored in Eastern seaboard snowstorms
or not. Still, it was a record bow for a post-Thanksgiving/early
December that traditionally is among the handful of worst business
weekends of the year.
The frame
also saw the national bow of Honey to an excellent result
of $14.4 million to rank second overall, and a couple of specialized
debuts. However, the post-holiday box office blahs are one tough
tradition to break. Current and past efforts to prop up the DMZ
between Thanksgiving and Christmas have never produced a type
of commercial breakout that would encourage situating vaunted
movies early in the month.
Superficially,
the period epic Last Samurai shaped up as a film with the
potential to open to more than $30 million. It has size, action
and a film star with close to a pristine commercial record. However,
early previews and tracking surveys indicated that neither the
response nor the anticipation was anywhere close to blockbuster
level. Warner Bros. decided to do national sneak previews to bolster
interest and appeared to have successfully set in motion very
positive word-of-mouth.
It's difficult
to precisely pinpoint the resistance to the Tom Cruise
vehicle, but there is a knee-jerk negative response among core
viewers to period pieces and the actor's distaff fans were wary
of the film's quotient of violence. Add to that inclement weather
that likely translated into $2 million to $3 million in lost revenue
and the likely result is that a concerted effort will be necessary
to push the film to a $100 million domestic gross.
Honey,
the latest feel good female empowerment yarn, had more modest
and successful aspirations. It targeted a specific, currently
under served, audience and rang up impressive business. The gross
of the Universal release, along with Cat in the Hat and
Love Actually propelled the studio to 2003 revenues of more
than $1 billion on Saturday. Universal is the fourth studio to
record 10-figure domestic theatrical revenues this year and it's
the first time that many majors have reached that vaunted level.
Weekend business
experienced a sharp 40% drop from Thanksgiving and should wind
up with a record first weekend December tally of roughly $98 million.
It's a 15% improvement on 2002 when the third weekend of Die
Another Day led the field with a $12.8 box office and the
top freshmen were Analyze That with $11 million and $6.3
million for fourth ranked Empire.
Virtually
all holdover titles experienced box office erosion of between
60% and 70%. The comparative bright spot was Bad Santa with
a 44% drop that placed it sixth overall and positioned the mean-spirited,
profane and disarmingly comic tale as the alternative viewing
choice at the multiplex.
Saturday sneak
previews of the adult comedy Something's Gotta Give with
Diane Keaton and Jack Nicholson were "excellent"
in every way according to a Sony rep. The sneaks drew an 80% plus
overall capacity and a predominantly 25 and older audience that
gave a two thumbs verdict regardless of gender.
Paving the
way for the final installment of The Lord of the Rings,
New Line unfurled the expanded first episode for a locked week
run in 126 theaters and a not too shabby $430,000 weekend. Sony
Classics' Oscar qualifying run of Monsieur Ibrahim with
Omar Sharif was just fair with a $13,100 gross from two
venues.
Screen My Calls
and Videos
U.S. District
Court Judge Michael Mukasey's decision in favor of the
plaintiffs against the Motion Picture Association of America screener
embargo may well be the hollowest of victories for the so-called
independent movement.
For starters
MPAA president Jack Valenti has stated that the organization
will appeal the decision and that's resulted in a state of stasis
at several of the majors. Officers of the Los Angeles Film Critics,
attempting to find out whether they would receive screeners as
a result of the decision, were largely met with "discussions
are taking place" responses and call back on Monday.
Anecdote and
rumor were the order of the day. Reports of deliveries to members
of several critics groups of films handled by Sony Classics and
Focus were reported. The indication was that a number of distributors
were in the process of having encoded VHS tapes produced and that
members of the Hollywood Foreign Press would be given top priority
as the copies rolled off the assembly line.
There were
also unsubstantiated tales of the majors preparing deliveries
of high profile titles as a defense against the animus that's
grown since the September 30 edict. And that several specialized
divisions eager to have videos of their award worthy movies have
been told from the highest levels to curb their enthusiasm at
least for the moment.
The screener
ban may have begun as an easy means of swatting a fly but can
now be classified as an epic saga that easily surpasses the entire
Rings trilogy in length, complexity and hideous characters.
Regardless
of outcome, a couple of things have emerged as inarguable. Heading
the list is something that can only be described as a crisis in
management. The people with supreme authority are exerting it
often without consultation and the resulting acrimony doesn't
paint a particularly harmonious picture of life in a time of media
giants. There are even tales of division among the member reps
of the MPAA and its clear several consider this method of combating
piracy to be ultimately more detrimental than beneficial to the
way business is conducted in Hollywood.
It can also
be argued that the preservation and health of the Academy of Motion
Picture Arts and Sciences has been given a priority status. The
MPAA concession to the Academy may have initially been perceived
as a means of resolving a sticky situation. However, it evolved
into quite a different scenario when groups and organizations
stepped up ready to make comparable arrangements and found themselves
ultimately rebuffed on the most spurious of reasons. Again, the
MPAA proved itself tactically inept.
The area where
the MPAA has been successful, albeit unintentionally, is in the
creation of an elaborate smoke screen. Lost in the sturm und drang
of the screener debate is the fact that there is little on a quality
level worth this sort of fight. The individual titles potentially
most vulnerable to piracy are not likely to be among the most
honored movies of 2003. Granted, the studios can ill afford to
send out that signal by absenting them from "for your consideration"
mailings. So, limiting their exposure or creating an environment
in which decisions can be made on an emotional and possibly irrational
basis may indeed serve the best interests of the film
industry.
- by Leonard
Klady
|