Hot Button Archive for April, 2008

The End of An Era: Episode One – The Critics

David Ansen joins the parade of film critics heading out the Traditional Media door at 62.  He will, as Time’s Corliss and Schickel, remain in the game.  But unlike some outlets, Newsweek will surely establish a new critic, likely from their familiar gene pool. 

I’d be shocked if the answer they come up with is not someone like Dave Karger from EW, Rebecca Keegan from Time, their own Ramin Setoodeh or some other young, New York media savvy,
non-critic who has been around the industry for years.

The whole series of anti-criticism events demands a look at the bigger picture.  I was asked last week about whether I thought all of these firings (with plenty more to come) really hurt independent film.  And the answer is more complex than I would like it to be.  Let me start with the punch line and then go back to the detail work …

The weight of responsibility is now on exhibitors who want to be in the Indie business – and not just the Dependent business, which is rarely "indie" in any
real way these days – and the distributors and the publicists to find the new dynamic to get audiences to show up at "art house" movies.  The lack of as large a poll of critics to use as promotion to sell these films is a small issue compared to finding the screens around America to show these movies on and the uphill fight against scores of millions of dollars spent to sell "bigger" movies every weekend of the year.

Moreover, the studios have unthinkingly (with a few exceptions) conspired to turn even the critics who are keeping their jobs into worthless players.  On
the one side, you have a total whore like Peter Travers – when his name or that Rolling Stone logo on top of an ad now assures that a movie is suspect … which is a shame for the good movies he is quoted for – who has become about as valuable as David Manning because no one reads his full reviews and he is so shameless about quoting that no one wants to do so.  Doesn’t it occur to studio ad departments that the only people who care about critics’ reviews are the same people who know that Travers and Roeper are not remotely reliable?  (Roeper is not a quote whore … nor is his taste often horrible … but he adds little in terms of ideas to the mix and is still referred to as "that guy" in most conversations I wander into with people.)

It is, obviously, arguable that studios are not responsible for promoting new critical talent.  But at the same time, if they want critics as a truly valuable marketing tool, they need to make real choices about seeding the next generation.  However, the mind set remains, "quote from the biggest, most legitimate possible media outlet, regardless of who the critic is." 

When is the last time you saw a quote from The Baltimore Sun‘s Michael Sragow?  Well, it was likely either in The Baltimore Sun or in a national ad for a movie that got weak quotes from a dozen other outlets before they even turned to the list that Sragow was on.  And since Sragow – as an example here – doesn’t write to be quoted, they would probably
be adjusting his quote to make it hotter even in that situation, finding it easier to use a quote whore from the junket circuit who gave some mouth-breathing year’s best kind of praise.

The flip side is The Indies, whose system of releasing films relies heavily on New York, then Los Angeles, then Chicago, and then on to another dozen markets,
and then beyond, if things go well.  But Indie advertisers still have the mindset of majors … they want the biggest media outlets for quotes. 

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Quote Unquotesee all »

“With every table in the dining room occupied and me, the only waiter, neglecting the needs of a good fifty patrons, I approached Roth. Holding out Balls as a numbness set into the muscles of my face, I spoke. “Sir, I’ve heard you say that you don’t read fiction anymore, but I’ve just had my first novel published and I’d like to give you a copy.”

“His eyes lifting from his iPhone, he took the book from my hands. He congratulated me. Then, staring at the cover, he said, “Great title. I’m surprised I didn’t think of it myself.”

“These words worked on me like a hit of morphine. Like two hits. It felt as if I was no longer the occupant of my own body. The legs had gone weak, the ears warmed, the eyes watered, the heart rate increased rapidly. Barely able to keep myself upright, I told him, “Thank you.”

“Then Roth, who, the world would learn sixteen days later, was retiring from writing, said, in an even tone, with seeming sincerity, “Yeah, this is great. But I would quit while you’re ahead. Really, it’s an awful field. Just torture. Awful. You write and write, and you have to throw almost all of it away because it’s not any good. I would say just stop now. You don’t want to do this to yourself. That’s my advice to you.”

“I managed, “It’s too late, sir. There’s no turning back. I’m in.”

“Nodding slowly, he said to me, “Well then, good luck.”

“After which I went back to work.”
~ Julian Tepper

“Any form of physical or sexual assault is a very serious matter, potentially a legal matter. But I’m also wondering, what about having some kind of “extreme asshole” clause? I know lots of people who have been abused verbally and psychologically. That’s traumatizing, too. What do we do with that?  It takes a lot of energy to be an asshole. The people I admire most just aren’t interested in things that take away from their ability to make stuff. The people I really respect, and that I’ve met who fit this definition, have a sense of grace about them, because they know that there is no evolving and there is no wisdom without humility. You can’t get better if you behave in a way that shuts people off. You can’t! You don’t have all the ideas necessary to solve something. You don’t! I’m sure if you spoke to Harvey in his heyday and said to him what I just said to you, he would believe that he accomplished all that he had because of the way he behaved.”
~ Steven Soderbergh