Friday Box Office Estimates Archive for August, 2017

Friday Box Office Estimates

Feels just like the last week in August. But it’s even uglier than usual, as only three previously-opened August releases are still in the Top 10, and the highest-grossing won’t crack $10 million. No Suicide Squad or Straight Outta Compton playing strong through the month. Both newcomers feel like late August dumps. (Remember when Weinstein opened up late August with Inglourious Basterds?) Wind River continues a nice expansion. And Beach Rats finds a good-sized audience on three.

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Friday Box Office Estimates

Jackson! Reynolds! Decent number! The Hitman’s Bodyguard hits a number that can’t be called a disappointment (given the date), but yet hardly expresses box office dynamite. Soderbergh’s Logan Lucky is likewise a mixed blessing. The film should do more than double the best Bleecker Street opening ever… but will still be under $8 million on 3,031 screens. And Patti Cake$, an audience-friendly, female-led Searchlight Sundance pick-up, starts softly on 14 screens, hoping to gather steam on word-of-mouth.

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Friday Box Office Estimates

Annabelle 2/”Conjuring 4″ is right where it was expected to land, maybe slightly behind. But a happy day for creepy little-girls-in-peril films. Dunkirk keeps holding strong, slightly ahead of Interstellar, but without the generous Christmas holiday that Interstellar had ahead. (Expect them to be very close in the end.) The Nut Job 2 is about 40% off of the surprise hit of the original. Spidey hits $300m domestic. Detroit drops out of the Top 10 in its second weekend. And in exclusive runs, Good Time and Ingrid Goes West score.

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Friday Box Office Estimates

The Dark Weekend.

Question 1. Why did Tom Rothman do The Dark Tower cheaply? Because it can do $50m domestic and $100m international and not hurt Sony.

Question 2. Why did Kidnap get a theatrical? Because it can do $25 million in theaters and make itself more valuable in post-theatrical and in international theatrical.

Question 3. What happened to Detroit? Publicized tracking numbers set the bar too high and the film didn’t have a long enough runway to overcome the bombs that were thrown that, with a little more time, might have been defused.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
The Predator 10.4 4037 NEW 10.4
A Simple Favor 5.9 3102 NEW 5.9
The Nun 5.9 3876 -68% 72.8
White Boy Rick 3.4 2504 NEW 3.4
Crazy Rich Asians 2.5 3385 -35% 143.3
Peppermint 1.7 2980 -64% 19.9
The Meg 1 2851 -26% 134.3
Searching 1 2009 -31% 17.4
Unbroken: Path to Redemption 0.8 1620 NEW 0.8
Mission: Impossible - Fallout 0.6 1761 -38% 214.4
Also Debuting
Mandy 0.1 89
Manmarziyaan 86,100 97
Shailaja Reddy Alludu 78,200 169
U-Turn 61,500 104
Seema Raja 24,200 107
A Boy. A Girl. A Dream 22,100 59
Where Hands Touch 17,200 98
The Children Act 17,100 23
Lizzie 17,100 1
Museo 8,300 1
The Dawn Wall 6,300 2
Science Fair 5,900 1
The Public Image is Rotten 4,500 1
I Think We're Alone Now 4,000 2
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4