Friday Box Office Estimates Archive for August, 2017

Friday Box Office Estimates

Feels just like the last week in August. But it’s even uglier than usual, as only three previously-opened August releases are still in the Top 10, and the highest-grossing won’t crack $10 million. No Suicide Squad or Straight Outta Compton playing strong through the month. Both newcomers feel like late August dumps. (Remember when Weinstein opened up late August with Inglourious Basterds?) Wind River continues a nice expansion. And Beach Rats finds a good-sized audience on three.

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Friday Box Office Estimates

Jackson! Reynolds! Decent number! The Hitman’s Bodyguard hits a number that can’t be called a disappointment (given the date), but yet hardly expresses box office dynamite. Soderbergh’s Logan Lucky is likewise a mixed blessing. The film should do more than double the best Bleecker Street opening ever… but will still be under $8 million on 3,031 screens. And Patti Cake$, an audience-friendly, female-led Searchlight Sundance pick-up, starts softly on 14 screens, hoping to gather steam on word-of-mouth.

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Friday Box Office Estimates

Annabelle 2/”Conjuring 4″ is right where it was expected to land, maybe slightly behind. But a happy day for creepy little-girls-in-peril films. Dunkirk keeps holding strong, slightly ahead of Interstellar, but without the generous Christmas holiday that Interstellar had ahead. (Expect them to be very close in the end.) The Nut Job 2 is about 40% off of the surprise hit of the original. Spidey hits $300m domestic. Detroit drops out of the Top 10 in its second weekend. And in exclusive runs, Good Time and Ingrid Goes West score.

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Friday Box Office Estimates

The Dark Weekend.

Question 1. Why did Tom Rothman do The Dark Tower cheaply? Because it can do $50m domestic and $100m international and not hurt Sony.

Question 2. Why did Kidnap get a theatrical? Because it can do $25 million in theaters and make itself more valuable in post-theatrical and in international theatrical.

Question 3. What happened to Detroit? Publicized tracking numbers set the bar too high and the film didn’t have a long enough runway to overcome the bombs that were thrown that, with a little more time, might have been defused.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Super Troopers 2 7.9 2038 NEW 7.9
A Quiet Place 6.4 3808 39% 117
I Feel Pretty 6.1 3440 NEW 6.1
Rampage 5 4115 46% 50.6
Truth or Dare 2.5 3068 70% 25
Blockers 2.1 3134 36% 43.4
Ready Player One 1.9 3208 36% 121
Bharat Ane Nenu 1.5 323 NEW 1.5
Traffik 1.4 1046 NEW 1.4
Black Panther 1.2 1930 16% 678
Also Debuting
Little Pink House 10,300 8
Beyond the Clounds 8,800 41
Khido Khundi 8,500 33
Dude's Manual 7,400 14
Ghost Stories 5,300 1
Godard Mon Amour 4,100 4
L'Apparition 3,900 6
The Devil and Father Amorth 3,300 3
Eye on Juliet 2,300 9
Le Corbeau (reissue) 2,200 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4