Friday Box Office Estimates Archive for July, 2014

Friday Box Office Estimates

The power of Scarlett Johansson’s brain on drugs outdoes The Rock’s muscles. And FreeStyle Entertainment takes out a Michael Douglas/Diane Keaton without telling anybody, while Woody #45 opens modestly.

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Friday Box Office Estimates

The Purge: Anarchy leads on Friday, but it’s down about 23% from opening day of the first high-concept, low-budget thriller. If it continues on this trajectory, it will gross about $26m for the weekend and still be very profitable. But don’t look elsewhere or you may think that ending the weekend as the #2 film is some sort of tragedy. Also opening, Sex Tape, which looks like Cameron Diaz’s weakest comedy opening since 2005/2006. The film is, literally, in the mid-summer Friends With Benefits slot… a film that also underperformed in spite of some hot talent. And Planes 2 opens softer than Planes, which was basically an up-converted direct-to-DVD spin-off of Cars. Of course, given that this is a film for young kids, it could still end up with a $20m weekend and a gross not too dissimilar to the first release, given the paucity of kids’ films in the market.

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Friday Box Office Estimates

The Apes come out swinging, though on the second tier of summer hit openings. Transformers, which is still the biggest opening day of 2014, will become the quickest film to $200 million today, although Cap 2 was holding better in its third weekend. And Boyhoodopens very strong on just 5 screens, projecting to over $50k per, which would make it the biggest exclusive opening of the year after The Grand Budapest Hotel.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
12 Strong WB 5.6 3002 NEW
Den of Thieves STX/VVS 5.6 2432 NEW
Jumanji: Welcome to the Jungle Sony 4.8 3704 -21%
The Post Fox 3.5 2851 -41%
The Greatest Showman Fox 3 2823 -2%
The Commuter Lionsgate 2 2892 -57%
Insidious: The Last Key Uni 1.8 2546 -48%
Paddington 2 WB 1.8 3702 -27%
Star Wars: The Last Jedi BV 1.6 2456 -41%
Forever My Girl Roadside Attractions 1.5 1115 NEW
Also Debuting
Mary and the Witch's Flower Gkids 0.31 149
Hochelaga, Terre des ames Seville 40,900 32
Colao Caribbean 36,100 7
A Better Tomorrow 2018 Media Asia 19,900 31
The Final Year Magnolia 18,900 28
The Road Movie Oscilloscope 5,800 14
Mom and Dad Momentum 5,500 50
Beuys Kino 3,400 1
Small Town Crime Saban 2,100 9
A Ciambra IFC 1,700 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4