Friday Box Office Estimates Archive for June, 2014

Friday Box Office Estimates

Transformers: Age of Extinction is the biggest opening day launch of 2014 so far, but not by a lot. Godzilla opened to $38.4 million on Friday and ended up with just $93.3 million for that weekend. The best opening of the year is still Captain America: The Winter Soldier, with $95 million. So while the assumption was be that Transformers would be the first $100m opener of the year, it is unclear at this time. High-profile openers Begin Again and Snowpiercer are only on 5 and 8 screens, respectively, and will have decent weekends as limited releases. Maleficent continues to be the best mainstream holder of the summer, driven by a lack of any other titles for girls.

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Friday Box Office Estimates

A strong opening for Think Like A Man 2, although a nearly identical opening to Think Like A Man, in spite of being a sequel and, according to the studio, seeing a doubling of fan engagement with social media from the first film. Another reminder that one of the hottest trends in marketing right now, social media, is still a lot more bark than bite. No awareness is bad… but engagement does not necessarily mean additional tickets sold. Also thrown into the gaping jaws of pre-Transformers summer, the long-gestating film adaptation of Jersey Boys, brought to the screen in living monotone by Clint Eastwood. Around this, a lot of nice holds in the Top Ten, particularly Maleficent, which if you look at the Top Ten, is the only real choice in the market for pre-teen girls, with Dragon 2 showing a rugged lean to pre-teen boys.

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Friday Box Office Estimates

22 Jump Street gets the, uh, jump on How to Train Your Dragon 2… though the Saturday results will determine how the two openings ultimately compare.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Crazy Rich Asians 7.2 3384 NEW 16
The Meg 5.8 4118 -64% 68.4
Mile 22 5.2 3520 NEW 5.2
Alpha 3.3 2719 NEW 3.3
Mission: Impossible - Fallout 3 3482 -44% 173.2
Christopher Robin 2.6 3602 -29% 60.6
BlacKKKlansman 2 1788 -45% 18
Slender Man 1.4 2358 -71% 17.2
Mamma Mia! Here We Go Again 1 2270 -41% 108.8
Hotel Transylvania 3: Summer Vacation 1 2187 -32% 151.2
Also Debuting
Geetha Govindam 0.27 181
Gold 0.13 194
Kolamavu Kokila 49,000 54
The Wife 32,900 4
Mr. & Mrs. 420 Returns 27,900 31
Satyameva Jayate 27,000 43
Les As de la jungle 21,800 37
We the Animals 20,300 3
Europe Raiders 19,800 37
Juliet, Naked 19,400 4
Blaze 8,900 2
Down a Dark Hall 3,450 14
Memoir of War 3,200 2
Puppet Master: The Littlest Reich 2,700 16
Minding the Gap 2,600 4
A Whale of a Tale 1,900 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4