Friday Box Office Estimates Archive for June, 2014

Friday Box Office Estimates

Transformers: Age of Extinction is the biggest opening day launch of 2014 so far, but not by a lot. Godzilla opened to $38.4 million on Friday and ended up with just $93.3 million for that weekend. The best opening of the year is still Captain America: The Winter Soldier, with $95 million. So while the assumption was be that Transformers would be the first $100m opener of the year, it is unclear at this time. High-profile openers Begin Again and Snowpiercer are only on 5 and 8 screens, respectively, and will have decent weekends as limited releases. Maleficent continues to be the best mainstream holder of the summer, driven by a lack of any other titles for girls.

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Friday Box Office Estimates

A strong opening for Think Like A Man 2, although a nearly identical opening to Think Like A Man, in spite of being a sequel and, according to the studio, seeing a doubling of fan engagement with social media from the first film. Another reminder that one of the hottest trends in marketing right now, social media, is still a lot more bark than bite. No awareness is bad… but engagement does not necessarily mean additional tickets sold. Also thrown into the gaping jaws of pre-Transformers summer, the long-gestating film adaptation of Jersey Boys, brought to the screen in living monotone by Clint Eastwood. Around this, a lot of nice holds in the Top Ten, particularly Maleficent, which if you look at the Top Ten, is the only real choice in the market for pre-teen girls, with Dragon 2 showing a rugged lean to pre-teen boys.

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Friday Box Office Estimates

22 Jump Street gets the, uh, jump on How to Train Your Dragon 2… though the Saturday results will determine how the two openings ultimately compare.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
12 Strong WB 5.6 3002 NEW
Den of Thieves STX/VVS 5.6 2432 NEW
Jumanji: Welcome to the Jungle Sony 4.8 3704 -21%
The Post Fox 3.5 2851 -41%
The Greatest Showman Fox 3 2823 -2%
The Commuter Lionsgate 2 2892 -57%
Insidious: The Last Key Uni 1.8 2546 -48%
Paddington 2 WB 1.8 3702 -27%
Star Wars: The Last Jedi BV 1.6 2456 -41%
Forever My Girl Roadside Attractions 1.5 1115 NEW
Also Debuting
Mary and the Witch's Flower Gkids 0.31 149
Hochelaga, Terre des ames Seville 40,900 32
Colao Caribbean 36,100 7
A Better Tomorrow 2018 Media Asia 19,900 31
The Final Year Magnolia 18,900 28
The Road Movie Oscilloscope 5,800 14
Mom and Dad Momentum 5,500 50
Beuys Kino 3,400 1
Small Town Crime Saban 2,100 9
A Ciambra IFC 1,700 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4