Friday Box Office Estimates Archive for June, 2014

Friday Box Office Estimates

Transformers: Age of Extinction is the biggest opening day launch of 2014 so far, but not by a lot. Godzilla opened to $38.4 million on Friday and ended up with just $93.3 million for that weekend. The best opening of the year is still Captain America: The Winter Soldier, with $95 million. So while the assumption was be that Transformers would be the first $100m opener of the year, it is unclear at this time. High-profile openers Begin Again and Snowpiercer are only on 5 and 8 screens, respectively, and will have decent weekends as limited releases. Maleficent continues to be the best mainstream holder of the summer, driven by a lack of any other titles for girls.

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Friday Box Office Estimates

A strong opening for Think Like A Man 2, although a nearly identical opening to Think Like A Man, in spite of being a sequel and, according to the studio, seeing a doubling of fan engagement with social media from the first film. Another reminder that one of the hottest trends in marketing right now, social media, is still a lot more bark than bite. No awareness is bad… but engagement does not necessarily mean additional tickets sold. Also thrown into the gaping jaws of pre-Transformers summer, the long-gestating film adaptation of Jersey Boys, brought to the screen in living monotone by Clint Eastwood. Around this, a lot of nice holds in the Top Ten, particularly Maleficent, which if you look at the Top Ten, is the only real choice in the market for pre-teen girls, with Dragon 2 showing a rugged lean to pre-teen boys.

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Friday Box Office Estimates

22 Jump Street gets the, uh, jump on How to Train Your Dragon 2… though the Saturday results will determine how the two openings ultimately compare.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Incredibles 2* 71.4 4410 NEW 71.4
Ocean's 8 5.9 4145 -62% 65.5
Tag 5.4 3382 NEW 5.4
Solo: A Star Wars Story 2.3 3182 -44% 186.1
Deadpool 2 2.3 3212 -40% 288.2
Hereditary 2.2 2998 -57% 22.3
Superfly 1.8 2220 NEW 4
Avengers: Infinity War 1.4 2164 -24% 660.3
Adrift 0.65 1929 -57% 25.4
Gotti 0.6 503 NEW 0.6
* includes Thursday opening
Also Debuting
Race 3 0.59 313
Sammohanam 0.1 121
Naa Nuvve 15,100 118
Eating Animals 12,200 2
7 Din Mohabbat In 8,900 31
Outez-moi d'un doute 2,900 11
Five Seasons: Gardens of Piet Oudolf 2,200 4
The Yellow Birds 2,000 14
The Year of Spectacular Men 1,800 11
Straight Into a Storm 1,800 1
Gabriel and the Mountain 1,500 2
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4