Friday Box Office Estimates Archive for August, 2013

Friday Box Office Estimates

Morgan Spurlock tops the box office charts with his insightful documentary about a little-known musical group called One Direction. But the real surprise of the weekend is Lionsgate’s Spanish-language, 347-screen opening for Instructions Not Included doing $1.9 million on Friday, well ahead of The Getaway and more than doubling the mainstream release Closed Circuit.

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Friday Box Office Estimates

Three new wide releases in the marketplace, but all three are niche players, so the top of the chart looks very familiar. Blue Jasmine expands its way back into the Top Ten. And a quartet of disappointing August releases fills out the Top Ten from Planes‘ inability to truly lift off, to a massive 78% Friday-to-Friday drop for Kick-Ass 2.

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Friday Box Office Estimates

Premature speculation about the debut numbers for The Butler have turned a strong performance into a minor disappointment at the hands of a media that has taken to using shoddy box office analysis as The New Normal. Opening weekend will still be over $20m, but will likely be at least 25% off original media spin. Kick-Ass 2 will take a step backwards from the original’s opening and a partof that fall has to be attributed to Jim Carrey, who is one of the great actor/promoters ever. The whirlwind of activity that Carrey can produce in the media was missing… and certainly cost the films many millions in publicity opportunities. Jobs just didn’t happen. The film ate all the mockery about Kutcher and got none of the “but surprisingly, it’s quite good” love.

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Friday Estimates

Four new films on top of the chart, three of which started pretty well. Elysium won’t open to District 9 numbers, but still a decent start. We’re The Millers opened a little stronger than 40-Year Old Virgin… but that hit was all about legs. The number on Planes may seem a little soft, but as August goes, it may turn out to be Disney’s biggest opening in this month ever… or number 2 or 3. And Percy Jackson becomes the latest wannabe franchise to open well off of the original, though international is where the money for the first film was, so only time will tell on the overall success or failure of this sequel.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Crazy Rich Asians 7.2 3384 NEW 16
The Meg 5.8 4118 -64% 68.4
Mile 22 5.2 3520 NEW 5.2
Alpha 3.3 2719 NEW 3.3
Mission: Impossible - Fallout 3 3482 -44% 173.2
Christopher Robin 2.6 3602 -29% 60.6
BlacKKKlansman 2 1788 -45% 18
Slender Man 1.4 2358 -71% 17.2
Mamma Mia! Here We Go Again 1 2270 -41% 108.8
Hotel Transylvania 3: Summer Vacation 1 2187 -32% 151.2
Also Debuting
Geetha Govindam 0.27 181
Gold 0.13 194
Kolamavu Kokila 49,000 54
The Wife 32,900 4
Mr. & Mrs. 420 Returns 27,900 31
Satyameva Jayate 27,000 43
Les As de la jungle 21,800 37
We the Animals 20,300 3
Europe Raiders 19,800 37
Juliet, Naked 19,400 4
Blaze 8,900 2
Down a Dark Hall 3,450 14
Memoir of War 3,200 2
Puppet Master: The Littlest Reich 2,700 16
Minding the Gap 2,600 4
A Whale of a Tale 1,900 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4