Friday Box Office Estimates Archive for February, 2013

Friday Estimates

Snitch won the Friday, but will lose the weekend war to Identity Thief. The other new wide release, Dark Skies, is okay for The Weinsteins… not very good in the real world.

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Friday Estimates

Four new releases… and only one satisfactory opening weekend, it seems. Die Five may win the weekend, but come up well short of reasonable expectations. Escape From Planet Earth will do okay by Weinstein Animation standards, but it will need some long legs to clear $50m domestic. Beautiful Creatures is a big-studio shot at the Twilight crowd that missed in spite of a ton of advertising. And Safe Haven, starring TV-level talent, will be Relativity’s #2 or #3 biggest opening ever.

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Friday Estimates

Universal’s “Giant Heads Of Comedy” ad campaign for the not-well-reviewed Identity Thief worked like gangbusters, likely heading to the biggest opening of 2013 so far. Also opening, Soderbergh’s last pre-retirement theatrical release, Side Effects to a touch over $7 million. And Top Gun IMAX has an icy launch.

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Friday Estimates

The top of the chart remains a horror show, this time with a comic edge. Warm Bodies, Hansel, Gretel, and Mama take the #2 and #4 spots, with the still-growing Silver Linings Playbook stepping up into the #3 slot. SLP also passes Zero Dark Thirty, both in daily gross and overall domestic gross. Meanwhile, Lincoln passes $170m today, Django Unchained $150m tomorrow, and Les Misérables $140m today.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Incredibles 2* 71.4 4410 NEW 71.4
Ocean's 8 5.9 4145 -62% 65.5
Tag 5.4 3382 NEW 5.4
Solo: A Star Wars Story 2.3 3182 -44% 186.1
Deadpool 2 2.3 3212 -40% 288.2
Hereditary 2.2 2998 -57% 22.3
Superfly 1.8 2220 NEW 4
Avengers: Infinity War 1.4 2164 -24% 660.3
Adrift 0.65 1929 -57% 25.4
Gotti 0.6 503 NEW 0.6
* includes Thursday opening
Also Debuting
Race 3 0.59 313
Sammohanam 0.1 121
Naa Nuvve 15,100 118
Eating Animals 12,200 2
7 Din Mohabbat In 8,900 31
Outez-moi d'un doute 2,900 11
Five Seasons: Gardens of Piet Oudolf 2,200 4
The Yellow Birds 2,000 14
The Year of Spectacular Men 1,800 11
Straight Into a Storm 1,800 1
Gabriel and the Mountain 1,500 2
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4