Friday Box Office Estimates Archive for July, 2012
Friday Estimates

A 62% drop without Midnights and 77% with Midnights of The Dark Knight Rises continues to allow question about whether there is a fear of going to the movies, though friday night also opened against the most watched night of The Olympics. Drops for other returning movies are also looking a bit heavier than usual. And the two newcomers both opened soft, though there are other possible issues with both.
Read the full article »Friday Estimates, July 13, 2012

Ice Age 4 opens right in the middle of the series pack domestically. No Ice Age movie has ever grossed as much as $200m domestically and the big story of the series’ success is overseas, where it’s still early in its rollout. The Friday-to-Friday drop for Amazing Spider-Man is decent, though last Friday was the film’s 4th day in domestic release. Ted continues to hold strong.
Read the full article »Friday Estimates: July 6, 2012

After opening big on Tuesday, Spider Man stays topside with another $20.3m on Friday. Ted will pass $100 today and Brave holds strong. Oliver Stone’s Savages debuted in fifth on the list with $5.6.
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