The Weekend Report Archive for February, 2015

The Weekend Report

Although it took a sharp hit, American moviegoers continued to top Fifty Shades of Grey with an estimated $23.2 million. The session saw three new national releases open to fair if not-so-astounding figures headed by the inspiring (true) sport saga McFarland, USA with $11.1 million. Just a step behind was the high school comedy The Duff at $11 million with Hot Tub Time Machine 2 trailing with $5.8 million.

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The Weekend Report

Valentine’s Day provided considerable ardor for movie going with a record-breaking bow of approximately $81.8 million for the highly-anticipated 50 Shades of Grey, dominant internationally as well. Despite its potency, $35.6 million debut for runner-up Kingsman: The Secret Service seems to have been properly contracted submissive counterprogramming. The bigger story, however, is that with the strong openings of Kingsman and Spongebob, February 2015 has offered up two of the Top Six February openings of all-time and three of the Top 16 all-time. The only February explosion that comes close is when there were five $30m+ openings in February 2010. But this year’s three openings are just 8% short of the total opening grosses for all five of those 2010 films.

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The Weekend Report

The SpongeBob Movie: Sponge in the Water was the undisputed champion with a flushing estimated debut of $55.8 million. That left only disappointment for two other national newcomers. The futuristic Jupiter Ascending slotted third with $18.7 million while the supernatural power struggle Seventh Son bowed to $7.1 million.

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The Weekend Report

Go Patriots … regardless of your opinion of American Sniper, Clint Eastwood’s late-career phenom once again led session viewing with an estimated $31.5 million box office. The frame saw three new national releases that did not compete with Super Bowl Sunday. “Found footage” time-travel yarn Project Almanac arrived with $8.4 million while the tale of custody and race Black or White grossed $6.4 million. The Loft, a second remake of a 2008 Belgian film by its original director, struggled to $2.8 million.

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The Weekend Report

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
12 Strong WB 5.6 3002 NEW
Den of Thieves STX/VVS 5.6 2432 NEW
Jumanji: Welcome to the Jungle Sony 4.8 3704 -21%
The Post Fox 3.5 2851 -41%
The Greatest Showman Fox 3 2823 -2%
The Commuter Lionsgate 2 2892 -57%
Insidious: The Last Key Uni 1.8 2546 -48%
Paddington 2 WB 1.8 3702 -27%
Star Wars: The Last Jedi BV 1.6 2456 -41%
Forever My Girl Roadside Attractions 1.5 1115 NEW
Also Debuting
Mary and the Witch's Flower Gkids 0.31 149
Hochelaga, Terre des ames Seville 40,900 32
Colao Caribbean 36,100 7
A Better Tomorrow 2018 Media Asia 19,900 31
The Final Year Magnolia 18,900 28
The Road Movie Oscilloscope 5,800 14
Mom and Dad Momentum 5,500 50
Beuys Kino 3,400 1
Small Town Crime Saban 2,100 9
A Ciambra IFC 1,700 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4