The Weekend Report Archive for February, 2015

The Weekend Report

Although it took a sharp hit, American moviegoers continued to top Fifty Shades of Grey with an estimated $23.2 million. The session saw three new national releases open to fair if not-so-astounding figures headed by the inspiring (true) sport saga McFarland, USA with $11.1 million. Just a step behind was the high school comedy The Duff at $11 million with Hot Tub Time Machine 2 trailing with $5.8 million.

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The Weekend Report

Valentine’s Day provided considerable ardor for movie going with a record-breaking bow of approximately $81.8 million for the highly-anticipated 50 Shades of Grey, dominant internationally as well. Despite its potency, $35.6 million debut for runner-up Kingsman: The Secret Service seems to have been properly contracted submissive counterprogramming. The bigger story, however, is that with the strong openings of Kingsman and Spongebob, February 2015 has offered up two of the Top Six February openings of all-time and three of the Top 16 all-time. The only February explosion that comes close is when there were five $30m+ openings in February 2010. But this year’s three openings are just 8% short of the total opening grosses for all five of those 2010 films.

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The Weekend Report

The SpongeBob Movie: Sponge in the Water was the undisputed champion with a flushing estimated debut of $55.8 million. That left only disappointment for two other national newcomers. The futuristic Jupiter Ascending slotted third with $18.7 million while the supernatural power struggle Seventh Son bowed to $7.1 million.

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The Weekend Report

Go Patriots … regardless of your opinion of American Sniper, Clint Eastwood’s late-career phenom once again led session viewing with an estimated $31.5 million box office. The frame saw three new national releases that did not compete with Super Bowl Sunday. “Found footage” time-travel yarn Project Almanac arrived with $8.4 million while the tale of custody and race Black or White grossed $6.4 million. The Loft, a second remake of a 2008 Belgian film by its original director, struggled to $2.8 million.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Super Troopers 2 7.9 2038 NEW 7.9
A Quiet Place 6.4 3808 39% 117
I Feel Pretty 6.1 3440 NEW 6.1
Rampage 5 4115 46% 50.6
Truth or Dare 2.5 3068 70% 25
Blockers 2.1 3134 36% 43.4
Ready Player One 1.9 3208 36% 121
Bharat Ane Nenu 1.5 323 NEW 1.5
Traffik 1.4 1046 NEW 1.4
Black Panther 1.2 1930 16% 678
Also Debuting
Little Pink House 10,300 8
Beyond the Clounds 8,800 41
Khido Khundi 8,500 33
Dude's Manual 7,400 14
Ghost Stories 5,300 1
Godard Mon Amour 4,100 4
L'Apparition 3,900 6
The Devil and Father Amorth 3,300 3
Eye on Juliet 2,300 9
Le Corbeau (reissue) 2,200 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4