The Weekend Report Archive for February, 2015

The Weekend Report

Although it took a sharp hit, American moviegoers continued to top Fifty Shades of Grey with an estimated $23.2 million. The session saw three new national releases open to fair if not-so-astounding figures headed by the inspiring (true) sport saga McFarland, USA with $11.1 million. Just a step behind was the high school comedy The Duff at $11 million with Hot Tub Time Machine 2 trailing with $5.8 million.

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The Weekend Report

Valentine’s Day provided considerable ardor for movie going with a record-breaking bow of approximately $81.8 million for the highly-anticipated 50 Shades of Grey, dominant internationally as well. Despite its potency, $35.6 million debut for runner-up Kingsman: The Secret Service seems to have been properly contracted submissive counterprogramming. The bigger story, however, is that with the strong openings of Kingsman and Spongebob, February 2015 has offered up two of the Top Six February openings of all-time and three of the Top 16 all-time. The only February explosion that comes close is when there were five $30m+ openings in February 2010. But this year’s three openings are just 8% short of the total opening grosses for all five of those 2010 films.

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The Weekend Report

The SpongeBob Movie: Sponge in the Water was the undisputed champion with a flushing estimated debut of $55.8 million. That left only disappointment for two other national newcomers. The futuristic Jupiter Ascending slotted third with $18.7 million while the supernatural power struggle Seventh Son bowed to $7.1 million.

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The Weekend Report

Go Patriots … regardless of your opinion of American Sniper, Clint Eastwood’s late-career phenom once again led session viewing with an estimated $31.5 million box office. The frame saw three new national releases that did not compete with Super Bowl Sunday. “Found footage” time-travel yarn Project Almanac arrived with $8.4 million while the tale of custody and race Black or White grossed $6.4 million. The Loft, a second remake of a 2008 Belgian film by its original director, struggled to $2.8 million.

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The Weekend Report

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Crazy Rich Asians 7.2 3384 NEW 16
The Meg 5.8 4118 -64% 68.4
Mile 22 5.2 3520 NEW 5.2
Alpha 3.3 2719 NEW 3.3
Mission: Impossible - Fallout 3 3482 -44% 173.2
Christopher Robin 2.6 3602 -29% 60.6
BlacKKKlansman 2 1788 -45% 18
Slender Man 1.4 2358 -71% 17.2
Mamma Mia! Here We Go Again 1 2270 -41% 108.8
Hotel Transylvania 3: Summer Vacation 1 2187 -32% 151.2
Also Debuting
Geetha Govindam 0.27 181
Gold 0.13 194
Kolamavu Kokila 49,000 54
The Wife 32,900 4
Mr. & Mrs. 420 Returns 27,900 31
Satyameva Jayate 27,000 43
Les As de la jungle 21,800 37
We the Animals 20,300 3
Europe Raiders 19,800 37
Juliet, Naked 19,400 4
Blaze 8,900 2
Down a Dark Hall 3,450 14
Memoir of War 3,200 2
Puppet Master: The Littlest Reich 2,700 16
Minding the Gap 2,600 4
A Whale of a Tale 1,900 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4