The Weekend Report Archive for June, 2012

The Weekend Report, June 24, 2012

A decade ago you couldn’t have a better brand than Disney for animation and family fare. Today, Pixar is comparably peerless and under the same corporate banner. While no one doubted the opening strength of the Scot princess of Brave, industry b.o. trackers predicted a reduced virility between $55 million and $60 million. Otherwise opening exit demos were predictably female skewing with 57% of viewers; 55% aged 25 years or younger and 66% composed of families.

Brave also opened day-and-date in 10 international territories including Australia, Russia and China (Scotland will have to wait) with initial estimates of $13 million. With soccer finals in full swing and the Olympics in July the upcoming summer blockbusters won’t be blanket bombing foreign openings for the remainder of the summer.

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The Weekend Report: June 1, 2012

Madagascar 3: Europe’s Most Wanted fended off the competition that included two high profile debuts to lead the weekend box office with an estimated $35.8 million.

The wide release debuting films both underperformed with the discordant Rock of Ages slotting third with $15.1 million and the Father’s Day surprise That’s My Boy two notches down at $12.9 million. Also new was Bollywood’s Ferrari Ki Sawaari with an OK launch of $267,000 at 99 venues and a not particular tuneful $148,000 gross for the rap profile Something for Nothing at 157 stands.

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The Weekend Report, June 3, 2012

Snow White and the Huntsman eschewed Grumpy and Sleepy and embraced Happy with an estimated $56.3 million debut that easily led weekend movie going. It was the only wide national session though the inspirational For Greater Glory on Mexico’s 1920s Cristeros War posted a passable $1.8 million bow at 757 locations.

Overall box office for the frame fell just short of $145 million for a slight 7% ebb from the immediate prior weekend. It was a sharper 11% decline from 2011 when the opening of X-Men: First Class led the field with $55.1 million and the second weekend of Hangover 2 took the bridesmaid’s position with $31.4 million.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Incredibles 2* 71.4 4410 NEW 71.4
Ocean's 8 5.9 4145 -62% 65.5
Tag 5.4 3382 NEW 5.4
Solo: A Star Wars Story 2.3 3182 -44% 186.1
Deadpool 2 2.3 3212 -40% 288.2
Hereditary 2.2 2998 -57% 22.3
Superfly 1.8 2220 NEW 4
Avengers: Infinity War 1.4 2164 -24% 660.3
Adrift 0.65 1929 -57% 25.4
Gotti 0.6 503 NEW 0.6
* includes Thursday opening
Also Debuting
Race 3 0.59 313
Sammohanam 0.1 121
Naa Nuvve 15,100 118
Eating Animals 12,200 2
7 Din Mohabbat In 8,900 31
Outez-moi d'un doute 2,900 11
Five Seasons: Gardens of Piet Oudolf 2,200 4
The Yellow Birds 2,000 14
The Year of Spectacular Men 1,800 11
Straight Into a Storm 1,800 1
Gabriel and the Mountain 1,500 2
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4