The Weekend Report Archive for October, 2010

Weekend Box Office Report – October 31

The seventh annual edition of the Saw franchise was hoping for an exit with bite with the addition of stereoscopic imagery. But pre-release tracking indicated that with or without gimmicks the mania was fading and its mid-$20 million weekend tally was pretty much in line with pundit’s predictions.

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Weekend Box Office Report – October 24

Critical response to sleeper sensation Paranormal Activity 2 was at best tepid with the more negative reviews viewing it as a cynical rehash of its inspiration. Nonetheless avids were cueing up to provide Thursday midnight shows a record preview for an R-rated film. It lost traction as the weekend proceeded but the fast start was sufficient to speed past tracking that suggested an opening salvo of not much more than $30 million.

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Weekend Box Office Report – October 17

Industry trackers had pegged the stereoscopic version of Jackass at roughly $30 million prior to its opening. But they obviously were deaf to bygone wag Henry Mencken’s observation that “no one ever went broke underestimating the intelligence of the American public.”

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Weekend Box Office Report – October 10

Tracking reports had pegged the uplifting tale of racing Triple Crowner Secretariat as the weekend’s odds-on favorite with estimates in the range of $16 million to $18 million. But its appeal to women and an older demo that remembered the four-legged wonder of the early 1970s failed to bring ‘em out in its maiden performance despite a considerable marketing push.

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Weekend Box Office Report — October 3

The uber-ballyhooed The Social Network buzzed above the pack with an estimated $22.6 million to lead weekend ticket sales. Two other national releases proved commercial disappointments. The much-admired horror remake Let Me In ranked seventh overall with $5.3 million and the thriller Case 39 was a peg behind with $5.2 million.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Hotel Transylvania 3: Summer Vacation 16.6 4267 NEW 16.6
Skyscraper 9.2 3782 NEW 9.2
Ant-Man and the Wasp 8.4 4206 -63% 112.3
Incredibles 2 9.5 3705 -53% 524.2
Jurassic World: Fallen Kingdom 9.1 3695 -52% 352.2
The First Purge 3 3038 -50% 43.4
Sorry to Bother You 1.5 805 434% 2.5
Sicario: Day of the Soldado 1 2006 -55% 40.4
Uncle Drew 0.9 1702 -57% 34.4
Ocean's 8 0.85 1618 -50% 130.2
Also Debuting
Eighth Grade 91,900 4
Tamil Padam 2 53,200 61
RX 100 49,400 89
Soorma 46,700 50
Vadhayiyaan Ji Vadhayiyaan 41,600 35
Don't Worry He Won't Get Far on Foot 28,100 4
Kadaikutty Singham 21,600 73
Vijetha 9,800 68
Shock and Awe 8,900 64
Dark Money 2,600 1
The Devil's Doorway 2,200 14
What Will People Say 1,600 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4