The Weekend Report Archive for October, 2010

Weekend Box Office Report – October 31

The seventh annual edition of the Saw franchise was hoping for an exit with bite with the addition of stereoscopic imagery. But pre-release tracking indicated that with or without gimmicks the mania was fading and its mid-$20 million weekend tally was pretty much in line with pundit’s predictions.

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Weekend Box Office Report – October 24

Critical response to sleeper sensation Paranormal Activity 2 was at best tepid with the more negative reviews viewing it as a cynical rehash of its inspiration. Nonetheless avids were cueing up to provide Thursday midnight shows a record preview for an R-rated film. It lost traction as the weekend proceeded but the fast start was sufficient to speed past tracking that suggested an opening salvo of not much more than $30 million.

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Weekend Box Office Report – October 17

Industry trackers had pegged the stereoscopic version of Jackass at roughly $30 million prior to its opening. But they obviously were deaf to bygone wag Henry Mencken’s observation that “no one ever went broke underestimating the intelligence of the American public.”

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Weekend Box Office Report – October 10

Tracking reports had pegged the uplifting tale of racing Triple Crowner Secretariat as the weekend’s odds-on favorite with estimates in the range of $16 million to $18 million. But its appeal to women and an older demo that remembered the four-legged wonder of the early 1970s failed to bring ‘em out in its maiden performance despite a considerable marketing push.

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Weekend Box Office Report — October 3

The uber-ballyhooed The Social Network buzzed above the pack with an estimated $22.6 million to lead weekend ticket sales. Two other national releases proved commercial disappointments. The much-admired horror remake Let Me In ranked seventh overall with $5.3 million and the thriller Case 39 was a peg behind with $5.2 million.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
The Predator 10.4 4037 NEW 10.4
A Simple Favor 5.9 3102 NEW 5.9
The Nun 5.9 3876 -68% 72.8
White Boy Rick 3.4 2504 NEW 3.4
Crazy Rich Asians 2.5 3385 -35% 143.3
Peppermint 1.7 2980 -64% 19.9
The Meg 1 2851 -26% 134.3
Searching 1 2009 -31% 17.4
Unbroken: Path to Redemption 0.8 1620 NEW 0.8
Mission: Impossible - Fallout 0.6 1761 -38% 214.4
Also Debuting
Mandy 0.1 89
Manmarziyaan 86,100 97
Shailaja Reddy Alludu 78,200 169
U-Turn 61,500 104
Seema Raja 24,200 107
A Boy. A Girl. A Dream 22,100 59
Where Hands Touch 17,200 98
The Children Act 17,100 23
Lizzie 17,100 1
Museo 8,300 1
The Dawn Wall 6,300 2
Science Fair 5,900 1
The Public Image is Rotten 4,500 1
I Think We're Alone Now 4,000 2
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4