The Weekend Report Archive for October, 2010

Weekend Box Office Report – October 31

The seventh annual edition of the Saw franchise was hoping for an exit with bite with the addition of stereoscopic imagery. But pre-release tracking indicated that with or without gimmicks the mania was fading and its mid-$20 million weekend tally was pretty much in line with pundit’s predictions.

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Weekend Box Office Report – October 24

Critical response to sleeper sensation Paranormal Activity 2 was at best tepid with the more negative reviews viewing it as a cynical rehash of its inspiration. Nonetheless avids were cueing up to provide Thursday midnight shows a record preview for an R-rated film. It lost traction as the weekend proceeded but the fast start was sufficient to speed past tracking that suggested an opening salvo of not much more than $30 million.

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Weekend Box Office Report – October 17

Industry trackers had pegged the stereoscopic version of Jackass at roughly $30 million prior to its opening. But they obviously were deaf to bygone wag Henry Mencken’s observation that “no one ever went broke underestimating the intelligence of the American public.”

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Weekend Box Office Report – October 10

Tracking reports had pegged the uplifting tale of racing Triple Crowner Secretariat as the weekend’s odds-on favorite with estimates in the range of $16 million to $18 million. But its appeal to women and an older demo that remembered the four-legged wonder of the early 1970s failed to bring ‘em out in its maiden performance despite a considerable marketing push.

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Weekend Box Office Report — October 3

The uber-ballyhooed The Social Network buzzed above the pack with an estimated $22.6 million to lead weekend ticket sales. Two other national releases proved commercial disappointments. The much-admired horror remake Let Me In ranked seventh overall with $5.3 million and the thriller Case 39 was a peg behind with $5.2 million.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Super Troopers 2 7.9 2038 NEW 7.9
A Quiet Place 6.4 3808 39% 117
I Feel Pretty 6.1 3440 NEW 6.1
Rampage 5 4115 46% 50.6
Truth or Dare 2.5 3068 70% 25
Blockers 2.1 3134 36% 43.4
Ready Player One 1.9 3208 36% 121
Bharat Ane Nenu 1.5 323 NEW 1.5
Traffik 1.4 1046 NEW 1.4
Black Panther 1.2 1930 16% 678
Also Debuting
Little Pink House 10,300 8
Beyond the Clounds 8,800 41
Khido Khundi 8,500 33
Dude's Manual 7,400 14
Ghost Stories 5,300 1
Godard Mon Amour 4,100 4
L'Apparition 3,900 6
The Devil and Father Amorth 3,300 3
Eye on Juliet 2,300 9
Le Corbeau (reissue) 2,200 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4