The Weekend Report Archive for February, 2009

The Check is in the Jail

Madea Goes to Jail was the overwhelming winner as it grossed an estimated $41.2 million in its debut weekend. In another record breaking session one of the few down notes came from the session’s other freshman release — the teen comedy Fired Up — that struggled to $5.9 million. Niche openers ranged from good to…

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Valentine Day Movieholic

The declining appeal of horror movies didn’t last long. The resurrected Friday the 13th slew the competition, debuting to an estimated $42.3 million in the first three days of the President’s holiday weekend. The session also included national bows for the romantic comedy Confessions of a Shopaholic of $15.7 million that ranked fourth and the…

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Sweet Coraline … So Into You

The debut of rom-com He’s Just Not That Into You led the frame with an estimated $27.9 million. Three other films bowed this weekend to varying results including a sturdy start for the 3-D animated Coraline of $16.3 million that ranked third overall. There was OK response of $9.9 million for the thriller Push but…

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Taken .. Not Stirred

The kidnap thriller Taken topped weekend movie going with an estimated $24.5 million. While the top title’s take was upbeat, two other premiering films had below par results. The chiller The Uninvited ranked third overall with $10.5 million and the issue comedy New in Town slotted eighth with a $6.7 million gross. The session also…

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“At a recent screening of Creed, as the familiar fanfare of Bill Conti’s beloved Rocky score signaled the start of the final round of the big fight, the audience burst into spontaneous applause. This was no sneak-preview crowd, primed with free admission and popcorn, but a room full of critics and journalists armored in professional skepticism. A cynic might say that the cheering was a Pavlovian reflex set off by a piece of commercial entertainment in the hands of a skilled, manipulative director. This cynic, however, was too busy choking up and clapping to form the thought.”
A. O. Scott On Creed

The physical object is so banalized nowadays, you have to bring something else. And the audience is completely ready to get that, and want that, voilà. It’s difficult because it’s a lot of work and there are a lot of requirements, but you have to try to be more and more unique; if not, you’re just releasing a DVD in the old way, and even if a title might interest some cinephiles, it won’t be enough regarding the fact that they could see on S-VOD for ten bucks hundreds of movies. So how do you bring this audience who’s continuing following you because they have the same feeling of cinephilia to acquire what you’re releasing ? And even though we can see of course that the 3000-limited-edition of Body Double is to be able to go out-of-print very quickly, at the same time it will increase interest on the title itself.
~ Carlotta Films’ Vincent Paul-Boncour