The Weekend Report: Feb 17-19, 2012

Weekend box office pushed to about $160 million and a 12% slippage for the three-day portion of the holiday frame. It was however 9% improved from the comparable 2011 session when newcomers Unknown and I Am Number Four ranked one and three in the lineup with $21.8 million and $19.4 million.

Ghost Rider: Spirit of Vengeance had been tipped to top the charts by pundits with estimates in the low to mid $30 million range. While hardly a review driven title, the picture received withering response and diminished the crowd composed 61% male and 52% aged 25 years older plus. According to studio sources just 352 playdates were 3D engagements and accounted for 72% of box office … but those details seem highly questionable.

The Weekend Report: February 12, 2012

Not unexpected was the 72% female demos for The Vow (Safe House attracted 50%) but while it was anticipated to attract an older crowd, exit polls indicated an audience that was 55% aged 25 years old and younger. Conversely Safe House drew a 62% crowd aged 30 years and older. It also skewed African American with 38% of viewers compared with 31% identified as Caucasian and 23% Hispanic.

The Weekend Report, February 5, 2012

With the industry girding for Super Bowl, the opening movie going salvo was heartening. Weekend revenues were off 8% from seven days earlier but a hearty 35% improved from 2011 when debuts of The Roommate and Sanctum topped the charts with respective box office of $15 million and $9.4 million.

Neither Chronicle nor The Woman in Black was expected to open as well as last weekend’s leader The Grey that bowed to $19.7 million. Pundits have largely readjusted estimates to reflect the growing influence of older viewers and the new entries weren’t targeted to plus 25s. However, while the former skewed 55% male and the latter 59% female, they also drew in 61% younger than 25% for Chronicle and 57% in the same demo for Woman in Black.

Len’s Weekend Report to come…

The Weekend Report: Wolf at the Door

There was a lack of Lupophobia at the multiplex as The Grey ascended to the top of the weekend movie charts with an estimated $19.5 million debut. Two other national bows figured into the top five with the romantic actioner One For the Money slotted third with $11.7 million and the suspenseful Man on a Ledge two notches back at $7.9 million.

The Weekend Report: Float Like a Butterfly … Sting Like a Bee

The debut of Underworld: Awakening led weekend ticket sales with an estimated $25.2 million. Two other films bowed nationally and a fourth platformed after four weeks in Oscar-qualifying exclusives. The saga of the Second World War Tuskegee Airmen, Red Tails, ranked second with $19.1 million and the take no prisoners actioner Haywire kicked out with $8.9 million. Wedged in-between was the expansion of Extremely Loud & Incredibly Close in position four with $10.4 million.

The Weekend Report: January 15, 2012

The slam-bang Contraband proved to be sturdier than the expected $16 million to $20 million tracking pundits predicted. According to exit polls the audience was pretty much evenly split between the sexes with about half the viewers aged 30 years old and younger. It emerged as the unexpected date night movie of the holiday period.

Also out-pacing estimates was Beauty and the Beast that was dominated by families with 60% of buyers. Couples comprised 28% of the crowd with 53% aged 25% years and younger overall. The studio was also tracking the percentage of the audience seeing the venerable animation film for the very first time but hadn’t finished collating that data at press time.

The Weekend Report: January 8, 2011

No one anticipated the wrath of The Devil Inside with pundits putting its prospects at between $16 million and $20 million. Following a year when pictures targeted at young males failed to get close to that bullseye, the chiller hit dead center with an audience that was 54% men and 59% aged 25 years old and younger.

The Weekend Report: January 1, 2012

The three-day portion of 2011’s final weekend generated roughly $170 million worth of ticket sales. Following weeks of declines, the final surge posted a 28% boost from the prior weekend and was up 4% from last year’s 52nd weekend when Little Fockers posted $30.8 million and True Grit was the bridesmaid with $24.6 million.

The Weekend Report (3 Day), Christmas Day

The industry was dreading this holiday season with Christmas and New Years – traditionally poor movie going days – falling on Sundays. The current weekend should see a big boost on Monday with both War Horse and the sci-fi thriller The Darkest Hour opening wide along with the exclusive bow of Extremely Loud & Incredibly Close.

The sobering drop in both box office and admissions in 2011 has all sectors of the industry talking about the future of movie going. A few cheerleaders are insisting the past 12 months are an anomaly and strong 2012 titles will bring a reversal of fortunes.

The Weekend Report, December 18, 2011

The industry adhered to Bert Lance’s admonishment that “if it ain’t broke don’t fix it” with a trio of sequels on the cusp of holiday movie going. Sherlock Holmes: A Game of Shadows led with an estimated $39.3 million followed by Alvin and the Chipmunks: Chip-Wrecked grossing $23.3 million and Mission Impossible – Ghost Protocol in caboose position at $13.1 million.

Additionally a couple of awards contenders opened in exclusives including Oscar doc short listed dance profile Pina that tripped a light fantastic $16,200 at two venues. The screen adaptation of (Gods of) Carnage bowed at five sites with an OK $85,200.

The Weekend Report

New Year’s Eve and The Sitter (which could easily have been a hard-R segment of NYE) are on top, but not very impressively so. Twilight continues to wind down, losing a bit of its massive core audience with darker material and keeping newcomers at a distance. And there are a parade of limited releases out there (Tintin, Young Adult, Tinker Tailor Soldier Spy, A Dangerous Method) doing nice, but not thrilling, business.

No column today, as Len is with LAFCA for its year-end vote.

The Weekend Report

Moviegoers were otherwise engaged this weekend and overall box office sank by slightly more than half. With no new national releases in the mix, The Twilight Saga: Breaking Dawn easily held onto the top spot with an estimated $16.8 million.

Niche and exclusive newcomers generally did little to brighten the picture. The exception was the exclusive bow of the controversial Shame that grossed $364,000 from 10 engagements. Also good was Bollywood newcomer The Dirty Picture with a $263,000 tally at 52 venues. But otherwise it was the blahs across the ages and genders.

The Weekend Report: November 27, 2011

There was no sunset for Twilight as its fourth incarnation Breaking Dawn ascended to the top of weekend movie sales with an estimated $41.9 million for the three-day slice of the Thanksgiving holiday session.

Three new national releases – all targeted toward family viewing – failed to enliven the festive spirit that came early last weekend but didn’t sustain the merriment. The re-booted The Muppets ranked second with $29.3 million (all figures reflect three-day box office). Two other films targeted that segment with 3D offerings. The animated Arthur Christmas bowed to $12.3 million while the period adventure Hugo arrived at the station with $11.3 million.

The Weekend Report: November 20, 2011

Twilight pretty much ran over Happy Feet Two that was expected to open with at least $30 million and rising to more than $35 million. It also had a majority female audience of 60% and despite its younger appeal wound up with an audience of 53% aged 25 years and more upwardly mature. A studio spokesman cited the comparably disappointing opening of Polar Express and crossed fingers that the picture will sustain through the holidays.

The Weekend Report, November 13, 2011

The Greeks had a word for it and it certainly wasn’t lost in translation as Immortals ascended to the Olympus of weekend movie going with an estimated $31.4 million. The session featured two other national bows that ranged from the ridiculous to the sublime. The two title Adam Sandlers of Jack and Jill slotted into third with $25.1 million while G-Man J. Edgar arrived with $11.4 million.

The Weekend Report: November 6, 2011

Nobody knows nuttin! Both new entries and holdovers defied the wisdom of tracking reports that predicted … well, what didn’t happen.

Collectively it added up to an unexpectedly resilient hold for Puss in Boots that put the stereoscopic animation at the top of weekend viewing with an estimated $33.3 million. The frame’s anticipated chart topper – the caper hijinx of newcomer Tower Heist – arrived below a $30 million plus haul at, instead, $25.1 million. The sessions other new national release, A Very Harold & Kumar 3D Christmas, also came up short with $13.2 million to slot third overall.

The Weekend Report: October 30, 2011

The Shrek spinoff Puss in Boots was initially expected to open north of $40 million but expectations were pared back to $35 million to $40 million as opening day loomed. The audience skewed 59% female and 55% were 25 years old and up according to exit polls (family stats were unavailable). Once again 3D underperformed with those engagements accounting for roughly two-thirds of the compliment and 51% of the box office while Imax dates were 7% of the total.

The Weekend Report, October 23, 2011

If there was ever a whiff of doubt about spooks or horror franchises, the bow of Paranormal Activity 3 exorcised skeptics with an estimated $53.5 million that dominated weekend ticket sales. The session also featured two other national newcomers. The umpteenth The Three Musketeers (in 3D!) got fenced into fourth spot with $8.7 million while Johnny English Reborn bowed to an Oh Oh $3.8 million. The latter two films have fared considerably better overseas where they’ve respectively grossed $55 million and $90 million.

The Weekend Report

Real Steel nosed ahead of a couple of newcomers to take top spot at the weekend box office with an estimated $16.1 million. Dusted off but hardly gleaming were new versions of Footloose and The Thing that followed with respective grosses of $15.8 million and $8.7 million. The third new release was the birder comedy The Big Year that laid an egg with a $3.3 million launch.

The Weekend Report: October 9, 2011

Real Steel provided the TKO to ascend to the top of weekend movie going charts with an estimated $26.8 million debut. The sessions other national freshman, the political thriller The Ides of March, was a distant second with $10.4 million launch. The lull pre-Thanksgiving also saw another Telugu movie out-pacing the traditionally stronger Hindi newcomer…