Box Office Archive for May, 2011

4 Day Estimates by Wolfpack Klady

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Fallacy first… the idea that this is some kind of bad number for Kung Fu Panda is silly. It’s the biggest Memorial Day opening for an animated film, about a million over Madagascar. Were you hoping it would break that record AND show a 25% 3D bump? Okay. But that isn’t really reasonable. Memorial Day Weekend is not a great animation weekend, which is why so many of the big summer animated openings are the week AFTER Memorial Day.

Animated grosses are about the multiple. Panda has 3 more weekends until Cars 2.

Hangover 2 shows the power of a well loved original, whip smart marketing, and sequels. ‘Nuff said. Let the record show that this idiot estimated a $110 million launch before it came on tracking.

Pirates 4’s drop was… not good… not hideous. International saves Disney’s bacon.

Another strong hold for Bridesmaids, even against The Hangover. Remember when movies got roll over business from sell outs? Not so much anymore. Bridesmaids deserves credit for strong word of mouth.

And Thor is still swinging, so far the 3D success story of the domestic summer.

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“The word I have fallen in love with lately is ‘Hellenic.’ Greek in its mythology. So while everyone is skewing towards the YouTube generation, here we are making two-and-a-half-hour movies and trying to buck the system. It’s become clear to me that we are never going to be a perfect fit with Hollywood; we will always be the renegade Texans running around trying to stir the pot. Really it’s not provocation for the sake of being provocative, but trying to make something that people fall in love with and has staying power. I think people are going to remember Dragged Across Concrete and these other movies decades from now. I do not believe that they will remember some of the stuff that big Hollywood has put out in the last couple of years. You’ve got to look at the independent space to find the movies that have been really special recently. Even though I don’t share the same world-view as some of my colleagues, I certainly respect the hell out of their movies which are way more fascinating than the stuff coming out of the studio system.”
~ Dallas Sonnier

“My first objective relationship in life was with the camera. I didn’t understand anything but then I realized the camera is my friend. It doesn’t lie to me. It doesn’t manipulate me. It only reports what I’m doing. And therefore, for me to work with a camera and the camera to be directed by an artist, a craftsman, someone who knows what he or she wants, I couldn’t ask for anything more.”
~ Elliot Gould