Box Office Archive for March, 2011

Weekend Estimates by Klady

It’s the biggest opening of 2011. It would have been the fourth best opening to this time last year, behind Alice in Wonderland, Valentine’s Day, and Shutter Island. 5 animated films have out-opened it in the months before summer: Ice Age, Ice Age 3, Monsters vs Aliens, Horton Hears A Who, and How To Train Your Dragon. All of those animated movies did over $150m at the box office. No one knows what Rango‘s legs will be like.

As I said yesterday, not a sensational opening. But hardly a bad one. $50 million, a number hyped by competitors, would have made it the best opening for an animated film opening before March 27 in history. But I would still say a little more than “Johnny is Rango” might have pushed the number up a bit. Remember that the big sell on Ice Age was the “squirrel” with the nut, not Ray Romano.

The Adjustment Bureau is not a box office car wreck. It’s no superstar either. God bless Matt Damon.

Beastly is now the perfect center of CBS Films’ box office opening prowess… #3 of 5 openers.

Kind of a boring movie weekend… just after everyone seemed to get hyped up on the idea of it being a big weekend. Rango ain’t Alice… but even at $60 million, no one was getting close to Alice this weekend. Listen to the box office boo birds if you like, but prepare to fell stupid in 6 months.

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“The word I have fallen in love with lately is ‘Hellenic.’ Greek in its mythology. So while everyone is skewing towards the YouTube generation, here we are making two-and-a-half-hour movies and trying to buck the system. It’s become clear to me that we are never going to be a perfect fit with Hollywood; we will always be the renegade Texans running around trying to stir the pot. Really it’s not provocation for the sake of being provocative, but trying to make something that people fall in love with and has staying power. I think people are going to remember Dragged Across Concrete and these other movies decades from now. I do not believe that they will remember some of the stuff that big Hollywood has put out in the last couple of years. You’ve got to look at the independent space to find the movies that have been really special recently. Even though I don’t share the same world-view as some of my colleagues, I certainly respect the hell out of their movies which are way more fascinating than the stuff coming out of the studio system.”
~ Dallas Sonnier

“My first objective relationship in life was with the camera. I didn’t understand anything but then I realized the camera is my friend. It doesn’t lie to me. It doesn’t manipulate me. It only reports what I’m doing. And therefore, for me to work with a camera and the camera to be directed by an artist, a craftsman, someone who knows what he or she wants, I couldn’t ask for anything more.”
~ Elliot Gould