Box Office Archive for October, 2010

Friday Estimates saw Klady

22. 20. 11.

aka The Last Three Fridays.

A cult series from which new content is rare, now in 3D, which seemed to fit. A sequel to a film that felt like an exciting discovery to audiences. And a dead franchise making a run at resurrection via 3D.

You can’t really blame Lionsgate marketing or any LGF management – though a frustrated Carl Icahn will – for this uninspired opening. The franchise was clearly body-bagged last year, with Saw VI managing about half, domestically, what any of the previous five Saws had done before. The fall-off was less severe overseas, but it was still the lowest international grosser of the series.

Did 3D matter? Yes. The first day was up about 50% from the last Saw. But still, both opening days for 6 & 7 are lower than any of the previous four sequels. 3D is not a savior. And film by film, everyone is figuring that out.

57% is a pretty good Friday-to-Friday hold – welcome to post-millennial box office – for Paranormal Activity 2. It’s hard to compare to the first film, since that one opened tiny and never ended up in as many theaters as this one opened in. But after a $20 million midnight/opening day launch, I think 57% off – which will make for a lower weekend drop – is solid.

Hereafter‘s 50% Friday-to-Friday drop is less encouraging.

Red‘s 25% drop is strong, leading a parade of 20somethings: Secretariat, the shocking Life As We Know It, and The Town.

The big limited opening is The Girl Who Kicked the Hornet’s Nest, which is opening better than the 100+ expansion of Dragon Tattoo, but not as strong as the mid-summer launch of Played With Fire.

13 Comments »

Box Office

Quote Unquotesee all »

“The word I have fallen in love with lately is ‘Hellenic.’ Greek in its mythology. So while everyone is skewing towards the YouTube generation, here we are making two-and-a-half-hour movies and trying to buck the system. It’s become clear to me that we are never going to be a perfect fit with Hollywood; we will always be the renegade Texans running around trying to stir the pot. Really it’s not provocation for the sake of being provocative, but trying to make something that people fall in love with and has staying power. I think people are going to remember Dragged Across Concrete and these other movies decades from now. I do not believe that they will remember some of the stuff that big Hollywood has put out in the last couple of years. You’ve got to look at the independent space to find the movies that have been really special recently. Even though I don’t share the same world-view as some of my colleagues, I certainly respect the hell out of their movies which are way more fascinating than the stuff coming out of the studio system.”
~ Dallas Sonnier

“My first objective relationship in life was with the camera. I didn’t understand anything but then I realized the camera is my friend. It doesn’t lie to me. It doesn’t manipulate me. It only reports what I’m doing. And therefore, for me to work with a camera and the camera to be directed by an artist, a craftsman, someone who knows what he or she wants, I couldn’t ask for anything more.”
~ Elliot Gould