In the real world, where studios are just selling movies with massive marketing campaigns, the marketing windows have shrunk in recent years. Big TV buys, it seems, can wait for 3 weeks out if the awareness has been pumped up via publicity for the months and months before.
Have Oscar campaigners taken this lesson to heart? Are the early September festivals just an awareness play, followed by a 6 – 8 week window of lingering, and then the real campaign in the course of just a few weeks?Read the full article »
Beatrice Welles On Completing Her Father’s The Other Side Of The WindRead the full article »
Despite Chances Of Extradition To L. A. County, Roman Polanski May Shoot Next Film In PolandRead the full article »
Google CEO And Co-Founder Larry Page Has Larger And Larger AmbitionsRead the full article »
The FT Characterizes Marvel Studios’ Kevin FeigeRead the full article »