There is nothing ugly about Beauty & The Beast & The Box Office. Based on the international estimates, $690m worldwide after its 2nd weekend. Power Rangers did well for itself, not getting a big Saturday bump, but not suffering a major drop-off after Friday must-sees. Next weekend will be interesting. Life is getting lots of “it’s not so bad” comments from first-weekenders, though not passionately enough to overcome this weak opening. And CHIPs was exposed as a dirty unit without a pair.
There are now twenty-eight $1 billion-plus worldwide movies at the box office. #29 is one the way.
What is hard for analysts in looking at Beauty & The Beast is to figure out the “why.” Is this just the strongest Classic Disney IP? Is it the ways Bill Condon stuck to the original, or the ways he broke free? Is Emma Watson a key element or just one of many young actresses who could have done quality work? How important is the multigenerational aspect? Would it have happened without Frozen? Etc, etc, etc.
The reality is, we will never know how this stew cooked into a smash that will likely pass $1 billion worldwide before the end of Weekend #4 (maybe even at the end of Weekend #3). This is equally true of great success, great failure and all that is in the middle. We often convince ourselves of one idea or another. But we don’t really know. There are just too many variables.
One of the biggest confusions that comes with a movie like B&TB is that the numbers come in so quickly. As I have long written, opening weekend isn’t about the movie itself. The hold the second weekend is much more significant. When a movie does $400 million over 17 days then does $100m in the rest of the run… what does that mean? Only 7 movies have ever done more than $500m domestic. So is that just the saturation point? Or does the fall-off suggest a flaw?
It may seem extreme at such a high set of numbers. But if you watch box office closely, you see much of the same phenomena through all levels of grosses (in most cases). Opening weekend really does determine the life of almost every movie. There are variations in every case, but ultimately. there doesn’t tend to be much in the way of surprises after the opening.
Perhaps the industry would be better served trying to figure that out – both in success and failure – instead of trying to throw the baby out with the bathwater with day-n-date or anything that breaks the windows further. Personally, I believe that if the industry made steps to support and grow theatrical for films that do get a foothold on opening weekend, exhibition would eventually be willing to make concessions that would speed the cycle for films that fail, maximizing those opportunities. But as long as history tells exhibition that a foot in the door will lead to the door being kicked down without a lot of thought, they will fight for their lives… because they really have to.
Power Rangers. Legit nostalgia-driven success. People seem to like the movie. As noted yesterday, did they like it because of expensive effects? Not from what I hear. I gather that when the rangers line up, like in the TV show, there is a cheer. That is the money. I’m not saying they should have gone 1960s-Godzilla cheap. But that is what made the show go and is a big part of what people love. Looks like Saban will make good money on this reboot of his old show with The Breakfast Club, but he could have made more. Unlike him to spend into an idea. But a win is a win.
Kong: Skull Island is not a big hit… but it isn’t the disaster it should have been… er, it looked like when it opened. The film is hovering below breakeven now and could cross that mark, depending on international.
Life is on life support. But like so many movies these days, it could be saved and even made into a profit center with international. It depends on how real the budget is vs the reporting. Anything less than $100m international isn’t gonna cut it.
Logan passes $200 million domestic. $565m worldwide. In the money already. James Mangold becomes a go-to-action director on every studio list. More importantly, his vision is now more valued by those studios. Stacey Snider’s future at Fox will be defined, in no small part, by how she reboots X-Men.
Get Out is still going strong… a rare word-of-mouth acceleration. The comparison I see is The Sixth Sense. A word-of-mouth smash that your friends don’t want to ruin for you.
CHIPS crapped its jodhpurs. But as noted yesterday… BUDGET. Why did this thing cost $25m+? If it was made, like Get Out, for $5 million… or even the $15m range of a Hot Rod or a Let’s Be Cops… it would be fine. What were they thinking?
Wilson arrived on 300 screens… and with a $1,070 per-screen, don’t expect to see it on more screens before it fades away and heads to Home Entertainment.
IFC has to be frustrated with Personal Shopper. It’s tracking right along Certain Women, which eventually got to $1 million. Personal Shopper might too. They actually got to $1.9 million for Clouds of Sils Maria, but the Kristen Stewart business seems to be getting harder instead of easier… even though she is finally getting her due as an actress.
Moonlight has earned almost $6 million domestically since it won Best Picture, pulling it out of the bottom slot among Best Picture nominees. with $27.7 million. It has also become the #1 grosser in the history of A24. Impressive.