..Gary Dretzka
..Noah Forrest
..Leonard Klady
..R.J. Matson
..David Poland
..Douglas Pratt
..Ray Pride
..Michael Wilmington

February 3, 2003

Marketing Moves
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Twentieth Century Fox is pushing the DVD envelope. The company has created "MovieBuzz," a full-sized DVD that will be attached to 85 ounce bags of popcorn at Regal, Cinemark, Clearview,. Century, Hoyt's and Famous Players screens in in North America.

The DVD is a marketing tool, through and through, pushing five upcoming Fox features (Daredevil, Down With Love, X-Men 2, Master & Commander and The League of Extraordinary Gentlemen). The DVD contains brief EPK-style packages as well as added behind-the-scenes footage and trailers.

They have also branded the popcorn bag with, in this case, Ben Affleck, Russell Crowe, Hugh Jackman, Halle Berry, Sean Connery, Renee Zellweger and Ewan McGregor.