By Ray Pride Pride@moviecitynews.com

“Look, it’s not just about data collection. It’s about post-purchase monetization of the TV. This is a cutthroat industry. It’s a 6% margin industry, right? I mean, you know it’s pretty ruthless. The greater strategy is I really don’t need to make money off of the TV. I need to cover my cost. And then I need to make money off those TVs. it may be an aspirational goal to not have high margins on our TV business because I can make it up downstream. On the other hand, I’m actually aggregating that monetization across a large number of users, some of which opt out. It’s a blended revenue model where, in the end, Vizio succeeds, but you know, it’s not wholly dependent on things like data collection.”

“Look, it’s not just about data collection. It’s about post-purchase monetization of the TV. This is a cutthroat industry. It’s a 6% margin industry, right? I mean, you know it’s pretty ruthless. The greater strategy is I really don’t need to make money off of the TV. I need to cover my cost. And then I need to make money off those TVs.  it may be an aspirational goal to not have high margins on our TV business because I can make it up downstream. On the other hand, I’m actually aggregating that monetization across a large number of users, some of which opt out. It’s a blended revenue model where, in the end, Vizio succeeds, but you know, it’s not wholly dependent on things like data collection.”

Comments are closed.

Quote Unquotesee all »

“That’s the joke of Prune, that we just pretend to be a restaurant. But we’re actually an institute for living. We hide behind the fried eggs, and we hide behind the marrow bones, but really what we’re doing here is trying to change the whole goddamn world, one lamb chop at a time. It’s slow going, but I think we’re getting there.”
~ Gabrielle Hamilton

“I’m into pleasure rebellion,” she says, lighting a cigarette. “I’ve shared all my misery and tragedy but in my personal life I’m a cheerleader, an optimist. That aspect of myself is not shared. Once you are free from trauma, you are going to luxuriate in pleasure and happiness – personal pleasure. A divine gluttony, I should say.”
Lydia Lunch