MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

A Hard Habit to Break

Decidedly not second to The Nun, the hooded horror was an easy box office favorite with a $53.7 million debut. The session’s other national opener was the distaff actioner Peppermint that spiced up $13.2 million to rank third in the lineup. The faith targeted God Bless the Broken Road bowed in a limited wide pattern to a fractured $1.4 million.

In the niches the top Indian import was the Telugu C/o Kancharapalem with a passable $197,000 at 96 locations. Following its record breaking debut last week in the Philippines The Hows of Us posted a potent domestic start of $537,000. And the raft of exclusive freshmen saw but a single encouraging start for the doc portrait of an artist Kusama: Infinity with two screens ushering in $29,100.

Revenues for the fall start amounted to roughly $122 million that translated into a 26% spike for last weekend. It was a 25% decline from 2017 when the launch of It had a thunderous opening of $123.4 million.

With albeit loose ties to The Conjuring franchise, The Nun’s tale of a possessed “daughter” was tracking to debut at record levels for the series in the neighborhood of $45 million. It proved to be even scarier than anticipated. Exit demos identified viewers as ever so slightly male at 51% with 56% aged 25-years and younger. The core 18-34 year-old corridor dominated with 58% of the audience.

The film opened day-and-date in 60 overseas markets to an estimated $77 million with series topping numbers in 75% of the initial wave of debuts. Top grossing markets included Mexico with $10.7 million, Brazil grossing $6.8 million, a $7.7 million from the genre-loving Indonesians and the UK bowing with $5.2 million.

Peppermint provided fuel to the kickass female empowerment movie of recent note with a debut on the high end of tracking estimates. Its audience was 56% female with 78% aged 25-years and older. The film also dipped its toe into international waters with 17 largely second tier territories to tepid returns of $1.4 million.

 

Weekend (estimates) September 7 – 9, 2018
Title Distributor Gross (average) % Chng Thtr Cume
The Nun WB 53.7 (13,850) NEW 3876 53.7
Crazy Rich Asians WB 13.5 (3,500) -38% 3865 136.2
Peppermint STX/Elevation 13.2 (4,440) NEW 2980 13.2
The Meg WB 6.0 (1,710) -43% 3511 131.6
Searching Sony 4.4 (2,210) -27% 2009 14.2
Mission: Impossible – Fallout Par 3.8 (1,640) -46% 2334 212.1
Christopher Robin BV 3.2 (1,280) -39% 2518 91.7
Operation Finale MGM 3.0 (1,670) -50% 1818 14.1
BlacKKKlansman Focus 2.6 (1,660) -39% 1547 43.5
Alpha Sony 2.4 (960) -47% 2521 32.4
God Bless the Broken Road FreeStyle 1.4 (1,140) NEW 1235 1.4
Incredibles 2 BV 1.3 (880) -62% 1446 604.4
Mile 22 STX/VVS 1.2 (660) -69% 1802 35
The Happytime Murders STX/VVS 1.1 (590) -76% 1839 20
Hotel Transylvania 3: Summer Vacation Sony 1.1 (1,060) -50% 1012 164.2
Slender Man Sony .83 (840) -54% 983 29.7
Kin Lionsgate .81 (380) -74% 2141 5.3
Ya Veremos Lionsgate .75 (2,040) -58% 369 3.3
The Wife Sony Classics .69 (4,530)) 33% 153 2
Juliet, Naked Roadside Attractions .67 (1,430) -19% 467 2.5
Ant-Man and the Wasp BV .62 (1,130) -56% 548 214.8
Mamma Mia! Here We Go Again Uni .58 (950) -53% 614 119.1
The Hows of Us ABS .54 (7.070) NEW 76 0.54
The Equalizer 2 Sony .51 (780) -65% 646 101.6
Jurassic World: Fallen Kingdom Uni ,42 (720) -73% 579 415.9
Weekend Total ($500,000+ Films) $117.90
% Change (Last Year) -25%
% Change (Last Week) 26%
Also debuting/expanding
The Bookshop Greenwich .26 (1,900) -6% 136 0.7
C/o Kancharapalem Weekend .20  (2,050) 96 0.2
Eighth Grade A24 .18 (1,010) -34% 176 13.3
Stree Viva .16 (3,190) -23% 51 0.51
Three Identical Strangers Neon/Mongrel .15 (1,140) -40% 132 11.9
Puzzle Sony Classics 91,600 (700) -51% 131 1.8
Sorry to Bother You Annapurna/eOne 82,200 (1,140) -36% 72 17.3
The Little Stranger Focus 64,800 (140) -84 477 0.68
Little Italy eOne 62,500 (670) -37% 93 0.91
Manu Nirvana 48,300 (470) 103 0.05
Kusama-Infinity Magnolia 29,100 (14,550) 2 0.03
The Favorite Lightbearer 24,700 (2,740) 9 0.02
Paltan Zee Studios 15,600 (1,040) 15 0.02
Silly Fellows Magnus 12,300 (320) 39 0.01
Tenderness A-Z Films 11,400 (1,420) 8 0.01
The Apparition Music Box 10,200 (1,460) 7 0.01
Domestic Market Share (January 2 – September 3, 2018)
Distributor (releases) Box Office (millions) Market Share
Buena Vista (10) 2726.8 32.70%
Universal (13) 1078.3 12.90%
Warner Bros. (22) 1019.1 12.20%
Sony (18) 792.6 9.50%
20th Century Fox (11) 715.8 8.60%
Paramount (8) 552.9 6.60%
Lionsgate (14) 244.4 2.90%
STX (8) 184.9 2.20%
Focus (11) 158.2 1.90%
Fox Searchlight (4) 139.8 1.70%
Roadside Attractions (7) 103.7 1.30%
A24 (8) 77.1 0.90%
Entertainment (3) 51.7 0.60%
MGM (3) 46.7 0.50%
Other * (294) 447.4 5.40%
8339.4 100%
* none greater than 0.45%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
The House Wirh a Clock in its Walls 7.8 3592 NEW 7.8
A Simple Favor 3.3 3102 -45% 25.4
The Nun 2.9 3707 -50% 93.6
The Predator 2.4 4070 -70% 34.1
Crazy Rich Asians 1.8 2802 -28% 154.7
White Boy Rick 1.5 2504 -57% 13.9
Peppermint 1.1 2680 -38% 27.7
Fahrenheit 11/9 1 1719 NEW 1
Life Itself 0.75 2609 NEW 0.75
Searching 0.65 1787 -37% 21.6
Also Debuting
Assassination Nation 0.42 1403
Quismat 94,300 49
Colette 48,500 4
Batti Gul Meter Chalu 44,900 64
Love, Gilda 44,400 59
Miss Granny 40,100 32
The Sisters Brothers 37,500 4
Nannu Dochukunduvate 35,000 102
The Great Battle 31,500 29
Sammy 2 19,650 48
Moses and the Ten Commandments 18,200 54
Les Disparition des lucioles 17,200 20
The Negotiation 4,400 2
Tea With the Dames 4,100 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4