MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

A Hard Habit to Break

Decidedly not second to The Nun, the hooded horror was an easy box office favorite with a $53.7 million debut. The session’s other national opener was the distaff actioner Peppermint that spiced up $13.2 million to rank third in the lineup. The faith targeted God Bless the Broken Road bowed in a limited wide pattern to a fractured $1.4 million.

In the niches the top Indian import was the Telugu C/o Kancharapalem with a passable $197,000 at 96 locations. Following its record breaking debut last week in the Philippines The Hows of Us posted a potent domestic start of $537,000. And the raft of exclusive freshmen saw but a single encouraging start for the doc portrait of an artist Kusama: Infinity with two screens ushering in $29,100.

Revenues for the fall start amounted to roughly $122 million that translated into a 26% spike for last weekend. It was a 25% decline from 2017 when the launch of It had a thunderous opening of $123.4 million.

With albeit loose ties to The Conjuring franchise, The Nun’s tale of a possessed “daughter” was tracking to debut at record levels for the series in the neighborhood of $45 million. It proved to be even scarier than anticipated. Exit demos identified viewers as ever so slightly male at 51% with 56% aged 25-years and younger. The core 18-34 year-old corridor dominated with 58% of the audience.

The film opened day-and-date in 60 overseas markets to an estimated $77 million with series topping numbers in 75% of the initial wave of debuts. Top grossing markets included Mexico with $10.7 million, Brazil grossing $6.8 million, a $7.7 million from the genre-loving Indonesians and the UK bowing with $5.2 million.

Peppermint provided fuel to the kickass female empowerment movie of recent note with a debut on the high end of tracking estimates. Its audience was 56% female with 78% aged 25-years and older. The film also dipped its toe into international waters with 17 largely second tier territories to tepid returns of $1.4 million.

 

Weekend (estimates) September 7 – 9, 2018
Title Distributor Gross (average) % Chng Thtr Cume
The Nun WB 53.7 (13,850) NEW 3876 53.7
Crazy Rich Asians WB 13.5 (3,500) -38% 3865 136.2
Peppermint STX/Elevation 13.2 (4,440) NEW 2980 13.2
The Meg WB 6.0 (1,710) -43% 3511 131.6
Searching Sony 4.4 (2,210) -27% 2009 14.2
Mission: Impossible – Fallout Par 3.8 (1,640) -46% 2334 212.1
Christopher Robin BV 3.2 (1,280) -39% 2518 91.7
Operation Finale MGM 3.0 (1,670) -50% 1818 14.1
BlacKKKlansman Focus 2.6 (1,660) -39% 1547 43.5
Alpha Sony 2.4 (960) -47% 2521 32.4
God Bless the Broken Road FreeStyle 1.4 (1,140) NEW 1235 1.4
Incredibles 2 BV 1.3 (880) -62% 1446 604.4
Mile 22 STX/VVS 1.2 (660) -69% 1802 35
The Happytime Murders STX/VVS 1.1 (590) -76% 1839 20
Hotel Transylvania 3: Summer Vacation Sony 1.1 (1,060) -50% 1012 164.2
Slender Man Sony .83 (840) -54% 983 29.7
Kin Lionsgate .81 (380) -74% 2141 5.3
Ya Veremos Lionsgate .75 (2,040) -58% 369 3.3
The Wife Sony Classics .69 (4,530)) 33% 153 2
Juliet, Naked Roadside Attractions .67 (1,430) -19% 467 2.5
Ant-Man and the Wasp BV .62 (1,130) -56% 548 214.8
Mamma Mia! Here We Go Again Uni .58 (950) -53% 614 119.1
The Hows of Us ABS .54 (7.070) NEW 76 0.54
The Equalizer 2 Sony .51 (780) -65% 646 101.6
Jurassic World: Fallen Kingdom Uni ,42 (720) -73% 579 415.9
Weekend Total ($500,000+ Films) $117.90
% Change (Last Year) -25%
% Change (Last Week) 26%
Also debuting/expanding
The Bookshop Greenwich .26 (1,900) -6% 136 0.7
C/o Kancharapalem Weekend .20  (2,050) 96 0.2
Eighth Grade A24 .18 (1,010) -34% 176 13.3
Stree Viva .16 (3,190) -23% 51 0.51
Three Identical Strangers Neon/Mongrel .15 (1,140) -40% 132 11.9
Puzzle Sony Classics 91,600 (700) -51% 131 1.8
Sorry to Bother You Annapurna/eOne 82,200 (1,140) -36% 72 17.3
The Little Stranger Focus 64,800 (140) -84 477 0.68
Little Italy eOne 62,500 (670) -37% 93 0.91
Manu Nirvana 48,300 (470) 103 0.05
Kusama-Infinity Magnolia 29,100 (14,550) 2 0.03
The Favorite Lightbearer 24,700 (2,740) 9 0.02
Paltan Zee Studios 15,600 (1,040) 15 0.02
Silly Fellows Magnus 12,300 (320) 39 0.01
Tenderness A-Z Films 11,400 (1,420) 8 0.01
The Apparition Music Box 10,200 (1,460) 7 0.01
Domestic Market Share (January 2 – September 3, 2018)
Distributor (releases) Box Office (millions) Market Share
Buena Vista (10) 2726.8 32.70%
Universal (13) 1078.3 12.90%
Warner Bros. (22) 1019.1 12.20%
Sony (18) 792.6 9.50%
20th Century Fox (11) 715.8 8.60%
Paramount (8) 552.9 6.60%
Lionsgate (14) 244.4 2.90%
STX (8) 184.9 2.20%
Focus (11) 158.2 1.90%
Fox Searchlight (4) 139.8 1.70%
Roadside Attractions (7) 103.7 1.30%
A24 (8) 77.1 0.90%
Entertainment (3) 51.7 0.60%
MGM (3) 46.7 0.50%
Other * (294) 447.4 5.40%
8339.4 100%
* none greater than 0.45%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4