MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Orient Express

 

Appropriately Crazy Rich Asians debuted on Chinese Valentine’s Day and its sweet message took the weekend box office crown with an estimated $25.3 million. The session saw two other national freshmen releases. The testosterone-charged Mile 22 ranked third with $13.6 million while the tale of canine origins was a couple of slots back with $10.4 million.

In the niches a flood of new Indian imports cued to holiday audiences arrived with the Telugu Geetha Govindam and the Hindi Gold emerging as top grossers with respective weekends of $1 million and $528,000. Also flush were exclusive openers that posted sufficient reason for expansion. The troubled marriage of The Wife garnered $108,000 from four venues, the Outfest top prized We the Animals opened with $65,300 at three locations and the musical rom-com Juliet, Naked grossed $58,700 from four screens.

Aside from a strong push that Crazy Rich Asians was a comedy for everyone, there was little doubt that the rarity of essentially an all-Asian cast would bring out an ethnically under-represented group. Tracking ranged widely from low-end predictions that touched on $30 million for its five day span (it opened on Wednesday) to an optimum pegged at $35 million that it almost reached. (The studio did not provide a percentage for Asian ticket buyers)

The domestic audience tilted female with an unexpectedly high 68% with 66% of viewers aged 25-years and older.

The film also opened in six overseas markets to an estimated $730,000. None of the initial release nations were Asian. Next week will provide a better sense of its foreign appeal with openings in Hong Kong, Singapore, Taiwan and Malaysia.

Mile 22 also had an Asian connection with the presence of Indonesian actor Iko Uwais as the “package” being transported by the government team. The film was a bit shy of industry expectations in the range of $15 million to $16 million. It audience to no great surprise tilted 60% male with 73% aged 25-years and older.

The film dipped its toe in the international arena with openings in six territories including Singapore and Taiwan that saw an initial gross of $550,000.

The last of the season’s dog days saw the arrival of the Ice Age-set Alpha that promoted the story of the beginnings of man’s faithful companion. Tracking suggested a tame start of $7 million to $8 million that underestimated the appeal to dog’s devoted companions. They showed up at the multiplex 56% male and 73% aged 25-years and younger. Those identifying as families accounted for two-thirds of viewers.

Weekend (estimates) August 17 – 19, 2018
Title Distributor Gross (average) % Chng Thtr Cume
Crazy Rich Asians WB 25.3 (7,470) NEW 3384 34
The Meg WB 21.2 (5,150) -53% 4118 83.8
Mile 22 STX/VVS 13.6 (3,860) NEW 3520 13.6
Mission: Impossible – Fallout Par 10.5 (3,010) -46% 3482 180.7
Alpha Sony 10.4 (3,810) NEW 2719 10.4
Christopher Robin BV 8.8 (2,430) -32% 3602 66.8
BlacKKKlansman Focus 7.0  (3,900) -35% 1788 23
Slender Man Sony 5.0 (2,100) -56% 2358 20.7
Hotel Transylvania 3: Summer Vacation Sony 3.7 (1,670) -29% 2187 153.9
Mamma Mia! Here We Go Again Uni 3.4 (1,490) -42% 2270 111.2
The Equalizer 2 Sony 2.8 (1,490) -48% 1888 94.7
Ant-Man and the Wasp BV 2.6 (1,730) -36% 1520 208.4
The Spy Who Dumped Me Lionsgate 2.6 (1,080) -60% 2409 29.9
Incredibles 2 BV 2.3 (1,840) -34% 1238 594.1
Jurassic World: Fallen Kingdom Uni 1.1 (1,400) -43% 814 411.7
Geetha Govindam Sarigama 1.0 (5,540) NEW 181 1.7
Dog Days LD Ent/Elevation .82 (340) -68% 2387 5.9
Eighth Grade A24 .73 (1,340) -54% 542 11.6
Teen Titans Go! To the Movies WB .72 (1,220) -61% 590 27.3
Gold Zee Studios .53 (2,720) NEW 194 0.66
Three Identical Strangers Neon/Mongrel .50 (1,790) -33% 276 10.6
Skyscraper Uni .31 (830) -54% 370 66.8
Death of a Nation Quality .30 (850) -70% 351 5.3
The Darkest Minds Fox .26 (620) -88% 422 12.3
Sorry to Bother You Annapurna/eOne .24 (1,700) -42% 143 16.5
Weekend Total ($500,000+ Films) $124.60
% Change (Last Year) 37%
% Change (Last Week) -13%
Also debuting/expanding
Won’t You Be My Neighbor? Focus .22 (1,060) -37% 206 22.1
Puzzle Sony Classics .21 (1,960) 32% 108 0.73
Kolamavu Kokila Zee Studios .15 (2,740) 54 0.15
The Miseducation of Cameron Post FilmRise/FWL .14 (1,690) 11% 81 0.4
The Island Well Go .12 (3,620) -52% 34 0.52
McQueen Bleecker Street .11 (1,190) -30% 95 0.97
The Wife Sony Classics .11 (27,300) 4 0.11
Mr. & Mrs. 420 Returns Rising Sun .11 (3,450) 31 0.11
Blindspotting Lionsgate .10 (2,210) -54% 47 4
Satyameva Jayate Rising Sun 93,600 (2,180) 43 0.09
Along With the Gods: The Last 49 Days Well Go 86,200 (4,790) -50% 18 1
Leave No Trace Bleecker Street 80,700 (870) -44% 93 5.7
We the Animals Orchard 65,300 (21,770) 3 0.07
Juliet, Naked Roadside Attractions 58,700 (14,670) 4 0.06
Europe Raiders Media Asia 46,400 (1,250) 37 0.05
Blaze IFC 41,500 (20,750) 2 0.04
Les As de la jungle TVA 40,500 (1,090) 37 0.04
Memoir of War Music Box 10,800 (5,400) 2 0.01
Down a Dark Hall Lionsgate 9,400 (630) 15 0.01
Puppet Master: The Littlest Reich RLJ Entertainment 6,900 (410) 17 0.01
Minding the Gap Hulu 6,500 (1,620) 4 0.01
A Whale of a Tale Fine Line 3,900 (3,900) 1 0.01
Domestic Market Share (January 2 – August 16, 2018)
Distributor (releases) Box Office (millions) Market Share
Buena Vista (10) 2677.5 34.00%
Universal (13) 1061.9 13.50%
Warner Bros. (22) 844.1 10.70%
Sony (16) 720.9 9.20%
20th Century Fox (11) 715.1 9.10%
Paramount (8) 516.5 6.60%
Lionsgate (12) 231.8 2.90%
STX (7) 139.8 1.80%
Fox Searchlight (4) 139.7 1.80%
Focus (10) 133.2 1.70%
Roadside Attractions (6) 102.1 1.30%
A24 (8) 74.9 0.95%
Entertainment (3) 51.7 0.65%
MGM (2) 37.1 0.50%
Other * (267) 414.7 5.30%
7861 100%
* none greater than 0.45%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4