MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

Show Me the Honey!

Mission: Impossible – Fallout proved its mettle and continued to lead weekend movie going with an estimated $35.3 million. Three new national releases entered the fray with the family friendly Christopher Robin slotting second with $25 million and the comic mash-up The Spy Who Dumped Me one spot back with $12.2 million. However, there was no yeah for the YA The Darkest Minds that bowed with $5.7 million.

In limited wide release the political tract Death of a Nation displayed a faint pulse with a $2.3 million debut. New Indian imports also largely failed to connect apart from the Telugu Goodachari that opened with $514,000 from 148 venues. Other niche newcomers saw a strong start for the Korean sequel Along With the Gods: The Last 49 Days that grossed $311,000 from 48 screens and a bland $45,700  for the Filipino comedy Kusina Kings.

The sole exclusive entry to display signs of life was the Sundance winner The Miseducation of Cameron Post that opened with $53,200 from two engagements.

Revenues for the session topped $140 million and slid back 11% from the prior weekend. It was still a 15% improvement from 2017 when the debut of The Dark Tower led with $19.1 million and the third weekend of Dunkirk added $17.1 million.

An aggressive marketing campaign helped to put across the fanciful Christopher Robin even if it failed to reach high end predictions of a $30 million launch. The literary protagonist viewed in adulthood re-connects with Winnie-the-Pooh and you can guess the rest. It didn’t help that last year’s Goodbye Christopher Robin _ a more traditional telling of the creation of the beloved characters _ also debuted in cable rotation this week.

Exit demos identified the audience as 56% female with half of viewers aged 25-years and older. Roughly 60% of respondents identified as families.

The picture also dipped its toe into 18 international markets and generated almost $5 million. A studio exec said the picture poses hurdles outside English territories and Asian markets where the characters are well known. Nonetheless the initial top grossing nations were Mexico with $1.4 million and Russia that opened to $1.2 million. The UK opens in two weeks.

Critics generally characterized The Spy Who Dumped Me as the “dumb” action-comedy audiences have been anxiously awaiting. While verging on hyperbole, it nonetheless debuted with a commercial punch that was on target as far as tracking was concerned. Its domestic audience was 62% female with 70% aged 25-years and older.

With echoes of the likes of the The Maze Runner and X-Men franchises the bestselling youth novel The Darkest Minds appeared primed to become a potent movie trilogy. However signs of audience fatigue for the genre were evident from the on-set of previews and industry honchos felt it was likely to spiral downward with a dire $5 million or $6 million start. The studio clearly wants to press on and opted not to send out exit demos.

Weekend (estimates) August 3 – 5, 2018
Title Distributor Gross (average) % Chng Thtr Cume
Mission: Impossible – Fallout Par 35.3 (8,030) -43% 4395 124.8
Christopher Robin BV 25.0 (6,930) NEW 3602 25
The Spy Who Dumped Me Lionsgate 12.2 (3,930) NEW 3111 12.2
Mamma Mia! Here We Go Again Uni 9.1 (2,700) -40% 3359 91.3
The Equalizer 2 Sony 8.8 (3,220) -37% 2725 80.9
Hotel Transylvania 3: Summer Vacation Sony 8.2 (2,600) -33% 3162 136.5
Ant-Man and the Wasp BV 6.2 (2,790) -29% 2233 195.5
The Darkest Minds Fox 5.7 (1,830) NEW 3127 5.7
Incredibles 2 BV 5.0 (2,790) -31% 1802 583.2
Teen Titans Go! To the Movies WB 4.9 (1,530) -53% 3188 20.8
Jurassic World: Fallen Kingdom Uni 4.0 (2,080) -41% 1914 405.6
Eighth Grade A24 2.8 (2,620) 107% 1084 6.5
Death of a Nation Quality 2.3 (2,220) NEW 1032 2.3
Skyscraper Uni 2.2 (1,440) -59% 1523 64.4
Three Identical Strangers Neon 1.0 (2,570) -13% 405 8.5
The First Purge Uni .93 (1,320) -59% 708 67.8
Sorry to Bother You Annapurna .81 (2,000) -41% 404 14.9
Blindspotting Lionsgate .66 (1,270) -48% 523 3.2
Goodachari RedHeart .51 (3,470) NEW 148 0.57
Won’t You Be My Neighbor? Focus .49 (1,740) -30% 464 21
1991 Seville .34 (4,680) -2% 73 1.3
Sicario: Day of the Soldado Sony .33 (1,540) -51% 216 49.4
Along With the Gods: The Last 49 Days Well Go .30 (6,190) NEW 48 0.41
Ocean’s 8 WB .28 (1,140) -56% 248 138
Leave No Trace Bleecker Street .26 (1,560) -44% 169 5.2
Avengers: Infinity War BV .24 (1,180) -41% 205 678.1
Weekend Total ($500,000+ Films) $136.10
% Change (Last Year) 15%
% Change (Last Week) -11%
Also debuting/expanding
McQueen Bleecker Street .17 (5,120) 109% 34 0.48
Don’t Worry He Won’t Get Far on Foot Amazon .14 (840) -56% 177 1.2
Fanney Khan Rising Sun .13 (1,590) 83 0.13
Puzzle Sony Classics .13 (7,870) 106% 16 0.22
Karwaan Ishka .10 (1,710) 58 0.1
Chi La Sow U.S. Telugu 91,300 (1,000) 91 0.09
Koode Little Films 55,600 (2,140) 26 0.06
The Miseducation of Cameron Post FilmRise 53,200 (26,600) 2 0.05
Mulk Zee Studios 52,600 (1,750) 30 0.05
Kusina Kings ABS 45,700 (1,310) 35 0.05
Scotty and the Secret History of Hollywood Greenwich 43,600 (8,720) 55% 5 0.08
Doctor Dee: The Four Heavenly Kings Well Go 40,300 (1,020) -68% 20 0.22
Fleuve noir MK2 17,400 (2,180) 8 0.02
Never Goin’ Back A24 10,100 (5,050) 2 0.01
Night Comes On Goldwyn 9,900 (1,100) 9 0.01
Nico, 1988 Magnolia 3,500 (3,500) 1 0.01
Domestic Market Share (January 2 – August 2, 2018)
Distributor (releases) Box Office (millions) Market Share
Buena Vista (9) 2588.1 34.90%
Universal (13) 1021.4 13.80%
Warner Bros. (20) 759.8 10.20%
20th Century Fox (10) 702.5 9.50%
Sony (15) 661.7 8.90%
Paramount (8) 435.6 5.90%
Lionsgate (11) 202.6 2.70%
Fox Searchlight (4) 139.7 1.90%
STX (6) 138.8 1.90%
Focus (9) 115.5 1.60%
Roadside Attractions (6) 102.1 1.40%
A24 (8) 67.6 0.90%
Entertainment (3) 51.7 0.70%
MGM (2) 37.1 0.50%
Other * (247) 389.3 5.20%
7413.5 100%
* none greater than 0.45%
Top Limited Releases (January 2 – August 2, 2018)
Title Distributor Box Office
Won’t You Be My Neighbor? Focus 20,536,607
Sorry to Bother You Annapurna/eOne 14,106,602
RBG Magnolia/Mongrel 13,475,351
Padmaavat Viva 12,159,664
The Death of Stalin IFC/Elevation 8,681,157
Sanju Fox Intl 7,858,842
Three Identical Strangers NEON 7,425,929
Leave No Trace Bleecker Street 4,935,557
Gotti Vertical 4,346,788
Eighth Grade A24 3,711,474
Bharat Ane Nenu Great India 3,662,967
Rangasthalam Creative 3,632,267
2018 Oscar Nominated Shorts Magnolia 3,508,777
Disobedience Bleecker Street 3,480,702
First Reformed A24 3,448,256
Pandas Imax/WB 3,301,262
The Leisure Seeker Sony Classics/eOne 3,226,443
Raazi Zee Studios 3,027,556
Veere di Wedding Zee Studios 2,934,416
Whitney Roadside Attractions 2,927,951

 

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4