MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report

You Can Stop the Music

It was a weekend surprise as The Equalizer 2 edged in front of Mamma Mia! Here We Go Again with an estimated $35.4 million to take the frame’s box office crown. The ABBA musical debuted to $34.4 million. The session’s other wide release newcomer was Unfriended: Dark Web that slotted ninth with $3.5 million.

In the niches the Hindi Dhadak opened to a sturdy $403,000. Also strong was the Filipino rom-com I Love You, Hater that bowed to $119,000 from 35 engagements. The exclusive freshman class included good starts of $95,300 for the doc profile of fashionista (Alexander) McQueen at four venues and $17,900 for the single screen launch of the non-fiction Far From the Tree. However, the big noise was for the irreverent urban tale Blindspotting that opened to $332,000 from 14 screens. Coincidently the film and the sleeper hit Sorry to Bother You are both set in Oakland, Ca.

The session also featured expansions for Eighth Grade and Don’t Worry He Won’t Get Far on Foot with the first title maintaining very impressive per screens.

Revenues for the session approached $170 million and a slight 1% uptick from last weekend. It was an 8% decline from 2017 when debuts of Dunkirk and Girls Trip were at the top with respective starts of $50.5 million and $31.2 million.

Pundits were somewhat taken aback by the building momentum for The Equalizer 2 and frankly taken aback when it took the top box office spot with a gross that exceeded the 2014 first entry. The film had very strong response from Hispanic and African American movie goers that comprised 22% and 31% of opening weekend viewers per exit demos. Overall the crowd was 58% male with 68% of viewers aged 25-years and older.

Equalizer 2 also dipped its toe in the international marketplace with 11 (mostly secondary) territories that grossed an estimated $3.3 million. The brunt of business came from Australia which accounted for $2.2 million.

The frame’s presumed champ Mamma Mia! Here We Go Again was expected to gross $40 million on the high end and previews along with Friday figures suggested it would come close to that figure. However, its most rabid fans front loaded its box office and the crown slipped away. Hispanics and African Americans were not its core, accounting for 20% of domestic viewers. Overall the crowd was 83% female with 64% aged 25-years and older.

As with the 2008 Mamma Mia the new film is expected to have a much stronger appeal in foreign climes. It debuted in 43 overseas markets to an estimated $42 million with 34 recording bigger debuts than the original. The UK led the charge with a $13 million debut, Australia grossed $5 million and the Swedish base was a very tuneful $2.6 million. France opens on Wednesday with August launches in Mexico, China, Japan and Russia.

 

Weekend (estimates) July 20 – 22, 2018
Title Distributor Gross (avg) % chng Thtrs Cume
The Equalizer 2 Sony 35.4 (10,440) NEW 3388 35.4
Mamma Mia! Here We Go Again Uni 34.4 (10,360) NEW 3317 34.4
Hotel Transylvania 3: Summer Vacation Sony 23.2 (5,430) -47% 4267 91.1
Ant-Man and the Wasp BV 16.1 (4,250) -45% 3778 165
Incredibles 2 BV 11.4 (3,610) -30% 3164 557
Jurassic World: Fallen Kingdom Uni 11.0 (3,250) -32% 3381 384
Skyscraper Uni 10.9 (2,860) -56% 3822 46.7
The First Purge Uni 5.0 (2,130) -47% 2331 60.2
Unfriended: Dark Web OTL 3.5 (2,250) NEW 1546 3.5
Sorry to Bother You Annapurna 2.8 (2,660) -34% 1050 10.2
Sicario: Day of the Soldado Sony 1.8 (1,270) -53% 1448 47
Ocean’s 8 WB 1.6 (1,570) -46% 1002 136
Uncle Drew Lionsgate/Elevation 1.5 (1,220) -52% 1237 40
Three Identical Strangers Neon 1.4 (4,280) 18% 332 4.6
Won’t You Be My Neighbor? Focus 1.3 (1,770) -34% 730 18.4
Leave No Trace Bleecker Street .89 (2,470) -24% 361 3.6
Eighth Grade A24 .76 (23,150) 189% 33 1.2
Tag WB .65 (1,120) -49% 581 52.8
Deadpool 2 Fox .44 (1,180) -44% 373 317
Avengers: Infinity War BV .40 (1,350) -36% 294 677
Dhadak Zee Studios .40 (4,070) NEW 99 0.4
Blindspotting Lionsgate .33 (23,560) NEW 14 0.33
Don’t Worry He Won’t Get Far on Foot Amazon .25 (4,080) 204% 62 0.37
Hereditary A24/Elevation .24 (1,210) -43% 201 43.5
Solo: A Star Wars Story BV .22 (1,050) -47% 208 212
Sanju Fox Intl .21 (1,901) -58% 112 7.6
Weekend Total ($500,000+ Films) $163.60
% Change (Last Year) -8%
% Change (Last Week) 1%
Also debuting/expanding
RBG Magnolia .17 (1,660) -36% 101 13.1
I Love You, Hater ABS .12 (3,400) 35 0.12
Whitney Roadside Attractions .12 (1,010) -79% 117 2.8
McQueen Bleecker Street 95,300 (23,820) 4 0.1
La Chute de l’empire American Seville 89,700 (1,550) -45% 58 1.4
Maquia: When the Promised Flower Blooms 11Arts 61,300 (420) 145 0.06
Teefa in Trouble Yash Raj 52,400 (1,590) 33 0.05
Generation Wealth Magnolia 30,900 (7,720) 4 0.03
Boundaries Sony Classics 29,800 (580) -60% 51 0.63
Running for Grace Blue Fox 29,500 (7,210) 4 0.03
Lover Wall Poster 20,800 (410) 51 0.02
Far From the Tree IFC 17,900 (17,900) 1 0.02
Je vais mieux MK2 15,100 (2,160) 7 0.02
The Third Murder Film Movement 5,700 (5,700) 1 0.01
Damascus Cover Vertical 4,200 (1,400) 3 0.01
Domestic Market Share (January 2 – July 19, 2018)
Distributor (releases) Box Office (m) Market Share
Buena Vista (9) 2512.9 36.40%
Universal (13) 875.7 12.70%
Warner Bros. (19) 737.7 10.70%
20th Century Fox (10) 700.8 10.20%
Sony (15) 529.3 7.70%
Paramount (7) 345.3 5.00%
Lionsgate (10) 196.8 2.80%
Fox Searchlight (4) 139.7 2.00%
STX (6) 138.7 2.00%
Focus (8) 103.7 1.50%
Roadside Attractions (6) 101.8 1.50%
A24 (8) 63.7 0.90%
Entertainment (3) 51.7 0.75%
MGM (2) 37.1 0.55%
Other * (231) 368.1 5.30%
6903 100%
* none greater than 0.45%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Crazy Rich Asians 7.2 3384 NEW 16
The Meg 5.8 4118 -64% 68.4
Mile 22 5.2 3520 NEW 5.2
Alpha 3.3 2719 NEW 3.3
Mission: Impossible - Fallout 3 3482 -44% 173.2
Christopher Robin 2.6 3602 -29% 60.6
BlacKKKlansman 2 1788 -45% 18
Slender Man 1.4 2358 -71% 17.2
Mamma Mia! Here We Go Again 1 2270 -41% 108.8
Hotel Transylvania 3: Summer Vacation 1 2187 -32% 151.2
Also Debuting
Geetha Govindam 0.27 181
Gold 0.13 194
Kolamavu Kokila 49,000 54
The Wife 32,900 4
Mr. & Mrs. 420 Returns 27,900 31
Satyameva Jayate 27,000 43
Les As de la jungle 21,800 37
We the Animals 20,300 3
Europe Raiders 19,800 37
Juliet, Naked 19,400 4
Blaze 8,900 2
Down a Dark Hall 3,450 14
Memoir of War 3,200 2
Puppet Master: The Littlest Reich 2,700 16
Minding the Gap 2,600 4
A Whale of a Tale 1,900 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4